Gary Shouldis

Gary Shouldis

Experienced Web Marketer and Business Consultant - Active Blogger and Search Engine Marketer

Toronto, Canada Area
Marketing and Advertising

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Gary Shouldis's Overview


500+ connections


Gary Shouldis' Summary

I started my internet marketing career in 2006 running Pay Per Click advertising campaigns for several businesses that were part of a large franchise chain. Quickly expanded to other local businesses and in 2008, began providing Search Engine Optimization (SEO) and Content Marketing services as well.

I have extensive knowledge in working with franchise chains in regards to implementing web marketing solutions across hundreds of individual units. I’ve successfully implemented local SEO and PPC campaigns for individual businesses as well as regional and national chain stores.

My Specialties are:
 Search Engine Marketing (SEM)
 Local Search Engine Optimization (SEO)
 Content Marketing
 Customized Web Analytics and Site Audits

You can currently find me at:

I’m the founder and CEO of 3Bug Media, a Web Marketing company that works with small businesses and service professionals in building their online presence and their bottom line.

In 2010 I started The Small Business Playbook, a small business blog dedicated in helping small business owners find resources and advice that they can take action on. In just over a year, I built traffic to the website to over 15,000 visitors a month, using a combination of content marketing, link building and social media marketing. I love to write about all things small business and enjoy helping other business owners build a successful business.

I'm an area developer for a national franchise chain and have extensive experience with franchise sales, operational planning and web marketing strategies for multi-location businesses..

I spent 13 years with the NYC Fire Department, several of them as an officer. I’m a certified crises management consultant and have completed the leadership training program for senior fire officers. I frequently speak and consult with business groups about marketing, leadership and management principals.


search engine marketing, search engine optimization, web marketing, local seo, pay per click marketing, remarketing, content marketing, blogging, competitive analysis, web analytics, franchise development, web consulting

Gary Shouldis' Certifications

  • Google Certified Partner

    • Google
    • January 2012

Gary Shouldis' Skills & Expertise

  1. Online Marketing
  2. SEO
  3. Web Marketing
  4. SEM
  5. Blogging
  6. PPC
  7. Social Media Marketing
  8. Small Business
  9. Web Analytics
  10. Online Advertising
  11. Marketing
  12. Content Marketing
  13. Blog Marketing
  14. Business Development
  15. Marketing Strategy
  16. Web Design
  17. WordPress
  18. Email Marketing
  19. Strategy
  20. Competitive Analysis
  21. Franchise Consulting
  22. Website Development
  23. Lead Generation
  24. SMO
  25. Brand Development
  26. Conversion Optimization
  27. New Business Development
  28. Strategic Planning
  29. Google Analytics
  30. Google Adwords
  31. Mobile Marketing
  32. Link Building
  33. Online Lead Generation
  34. Direct Marketing
  35. B2B Marketing
  36. Business Planning
  37. SEO copywriting
  38. Training
  39. Leadership
  40. Online Reputation Management
  41. PPC Bid Management
  42. Digital Marketing
  43. Entrepreneurship
  44. Affiliate Marketing
  45. Digital Strategy
  46. Training & Development
  47. Website Audits
  48. SEO Audits
  49. Podcasting

View All (49) Skills View Fewer Skills

Gary Shouldis' Additional Information


writing,reading,new technology,hiking,camping,exploring new places,running,business coaching,internet marketing

Groups and Associations:

NYC Fire Department, CFA,PanOrion

Contact Gary for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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