Gary Moneysmith

Current

Interactive Strategy Director at Conrad | Phillips | Vutech

Past

Vice President at Paul Werth Associates
Internet Strategist at DigiKnow, Inc.

Education

Ohio University
Walsh Jesuit

Recommended

4 people have recommended Gary

Connections

275 connections

Industry

Marketing and Advertising

Websites

Gary Moneysmith’s Summary

Summarize my professional experience? OK, here goes. I was exposed to the Internet in 1994 when I worked in a marketing capacity for a defense contractor. I saw funny symbols like @ and http:// and was very intrigued. I taught myself HTML and took night courses @ a local community college in Photoshop and Quark. I set off as a freelance web designer in 1996 and soon got hired full-time by DigiKnow, Inc.. I quickly transitioned into an account planning and management capacity either because of my poor coding skills or due to my ability to work with people to bring their marketing aspirations to fruition using the Internet. I hope it was the latter. It's been a very fun and challenging 13 years living on the Internet.

Gary Moneysmith’s Specialties:

Social media communications, Internet marketing strategy, website development, content management systems, new media account management, search engine marketing, search engine optimization, blog setup/management, social media press releases, rich media development, multimedia development, podcasting, public speaking, online media buying, widget development, online crisis communications, online promotions and surveys and Twitter. I love Twitter.

Gary Moneysmith’s Experience

Interactive Strategy Director

Conrad | Phillips | Vutech

(Privately Held; Marketing and Advertising industry)

January 2009 — Present (7 months)

I oversee the the Interactive Services practice area @ CPV including web site development, social media communications, search engine optimization and online media buying.

I'm particularly interested developing social media programs via Twitter, blogging, Facebook, YouTube and LinkedIn, etc. for brand consistent marketing communications, research and customer service.
Vice President

Paul Werth Associates

(Privately Held; Public Relations and Communications industry)

May 2007 — January 2009 (1 year 9 months)

I directed the PWA Digital practice area which included external and internal facing responsibilities. For our clients, it involved recommending/executing internet-based programs. For Werth staff and the business itself, it included on-going new media education and the implementation of Web based tools/services.

Focus area included social media programs (such as blogging, Facebook, online media outreach, etc), SEO/SEM, website/intranet development, web analytics, information architecture/usability and email marketing.

The unique aspect of this position was the opportunity to combine my digital solutions with other Werth service areas: PR, Advertising, Public Affairs and Research. Delivering integrated, custom solutions for our clients has been very rewarding and "on trend" for the coming years.
Internet Strategist

DigiKnow, Inc.

(Marketing and Advertising industry)

1996 — 2007 (11 years)

As the first DigiKnow employee, I worked on an exciting array of client projects over an 11-year timespan. My primary role was an Account Manager where I had the privilege to plan, develop and maintain client projects/relationships. During this tenure, my projects involved nearly every aspect of interactive marketing: web/intranet development, content management system, usability testing, multimedia, online promotions, SEO/SEM, server/security planning, mass email marketing as well as Web 2.0 tools such as blogging, photo/video sharing, content syndication and podcasting.

Gary Moneysmith’s Education

Ohio University

Bachelor's Degree , Marketing , 1989 — 1993

Internship: US Olympic Committee, Fall 1992 (Sports Administration)

Activities and Societies:

Varsity Letterman in Cross Country, Indoor/Outdoor Track
Walsh Jesuit

1985 — 1989

Activities and Societies:

Varsity Cross Country and Track, Yearbook Editor