Gary Milner

Current

Director Global Interactive Marketing at Lenovo Group

Recommended

2 people have recommended Gary

Connections

203 connections

Industry

Computer Hardware

Gary Milner’s Summary

Currently driving the digital marketing cadence inside Lenovo globally. Focusing on key traffic drivers, associated revenue and ROI , ranging from search engine marketing, shopping engines, advanced performance based display advertising, emerging media such as Google TV and affiliate marketing. Initiated and drove key performance metrics to measure marketing programs and drove cadence to other countries and geos. Canada, EMEA (32 countries) and ANZ have all adopted key practices locally. Connected across all media providers.3 Industry Awards in 12 months is proof of peer acknowledgement.

Long term have had experience ranging from business intelligence, dealer management, special international projects for UK Country manager, Brand Management for ThinkPad in Paris for Europe, Global Launch Marketing for ThinkPad, and Global Interactive Marketing for Lenovo.

Long term desire to operate as a VP within interactive marketing for a global business or leadership position in an agency wishing to drive digital execution and measurement to the next level.

Gary Milner’s Specialties:

Web Analytics, interactive performance measurement, search engine marketing, affiliate marketing, display advertising ,emergent media such as online TV buying, shopping engine marketing, online traffic generation, Brand Marketing

Gary Milner’s Experience

Director Global Interactive Marketing

Lenovo Group

(Public Company; LNVGY; Computer Hardware industry)

2005 — Present (4 years )

Responsible for global interactive marketing. Key drive is to leverage metrics and analytics to ensure marketing is creatively and ROI driven. Currently operate a centralized Search engine marketing program through 35 countries with a multimillion 8 figure spend per annum. Also responsible for global affiliate marketing development, shop engine development and display advertising on a global basis. Responsibilities include all traffic generation for lenovo.com direct shopping and ensuring our investments are ROI driven.

Additional Information

Gary Milner’s Interests:

Interactive marketing, golf, soccer, tennis, reading.

Gary Milner’s Groups:

Raleigh Interactive Marketing Association

The Greater IBM Connection: IBM's alumni program for past and present IBM employees
TopLinked.com (Open Networkers)
Online Advertising Professionals
The Job Board (Find A Job, Post a Job)
Online Marketing Network
Web & Marketing Analytics Group - IQ Workforce
The University of Manchester Alumni Association
Triangle Interactive Marketing Association (TIMA)
Capstrat Friends
TopLinked Marketing Professionals
Web Analytics Wednesday (WAW) - Atlanta
Global Jobs Network
Job Openings, Job Leads and Job Connections!
U.S. Jobs, Careers and Networking
The Job Board: Careers Networking Forum