
Senior Group Manager at McAfee
San Francisco Bay Area

Senior Group Manager at McAfee
San Francisco Bay Area
Accomplished, results-oriented marketing and product management professional with 17 years of progressive experience, including more than a decade in executive management. Developed and implemented successful strategies and plans to achieve high-revenue growth, improved profitability, and sustained customer value for software, services and Internet companies. Skilled in all aspects of marketing, budget management and P&L functions. Expert at crafting creative and compelling messages/programs that are adaptive to changing market conditions. Proven track record optimizing available resources, employing win-win leadership skills and exceeding corporate goals.
Strategic Planning/Marketing • Product Marketing & Management • Demand Generation • Field Marketing • Brand Management • Positioning & Go-to-Market Strategies • Media/Analyst Relations • SEO & SEM Optimization • Pricing, Packaging & Promotion • Channel Strategy & Marketing • Business Development • Agency Selection & Management • Lifecycle Marketing • Planning, Budgeting, Measurement & Analytics • Project Management • Negotiations • Competitive Analysis • Closed-loop Marketing
(Public Company; MFE; Computer & Network Security industry)
May 2009 — Present (7 months)
Product and solution marketing for Risk & Compliance.
(Privately Held; Computer & Network Security industry)
October 2008 — May 2009 (8 months)
Responsible for driving the marketing function; aligning marketing programs and activities with the commercial needs and goals of the enterprise; and, positioning the Company for sustained growth and heightened profitability.
(Internet industry)
February 2007 — October 2008 (1 year 9 months)
I was in stealth mode on a very cool, Web 2.0 venture that was taking form and attracting early adopters.
TeamZoneSports is a private, team-centric social network that connects organizations, teams and individuals to enable efficient communications, coordination and information sharing. TeamZoneSports enables connections that matter in a safe, secure and easy-to-use environment.
The bulk of my time was spent on start-up tasks such as brand definition & development; building a corporate operating infrastructure; defining & driving requirements; assuring site adoption & growth; spearheading site flow & usability; and, monetizing the business via advertising and delivering value-added services.
(Privately Held; 11-50 employees; Computer & Network Security industry)
May 2002 — February 2007 (4 years 10 months)
Marketing lead for organizations providing software and services ranging from application security and compliance to consumer software. Drove performance in the areas of marketing, corporate development and operations with a strong focus on product/service quality and profitability.
Built positioning platform to differentiate Company(s) and drive adoption via direct and indirect channels. Direct all aspects of marketing including strategic marketing, media relations, brand management, product marketing/management, lifecycle management and field marketing.
(Privately Held; 201-500 employees; Computer Software industry)
October 1996 — May 2002 (5 years 8 months)
As CMO, contributed to the business strategy, drove operational efficiencies and lead global marketing for the Company, its products and services. Created a positioning platform for the Company as well as campaigns that aid awareness, interest and adoption of CommerceQuest’s offerings worldwide.
Built from scratch entire marketing operation including go-to-market strategies, corporate/product planning & marketing, media relations, brand management, field marketing, product marketing & management, channel marketing, integrated marketing communications, demand generation, competitive analysis, pricing strategy, etc. resulting in software and services being sold to G2000 enterprise customers worldwide.
(Public Company; 5001-10,000 employees; BMC; Computer Software industry)
October 1995 — November 1996 (1 year 2 months)
Responsible for expanding customer base by developing and deploying out-of-the-box marketing strategies and plans. Drove all aspects of product marketing and management for PATROL Knowledge Modules with oversight responsibility for life cycle management and brand management. Championed strategic breadth-of-coverage product message both internally and externally in application management market.
Masters , Public Administration
Concentration in Quantitative Methods and Analysis
BS , Technical Management
CMO Council