
Just Enough Marketing Guru (JEMg)
Ottawa, Canada Area

Just Enough Marketing Guru (JEMg)
Ottawa, Canada Area
5 more...
A seasoned executive with more than 25 years of marketing and business development experience in the global high technology industry, encompassing marketing, sales, business development, product management and corporate management. A proven market strategist, I have developed corporate/product brands, driven strategic marketing, launched products, negotiated business relationships, built channels and managed companies. As a business philosophy, I believe success relies on a keen sense of driving the top line while managing growth through control of the bottom-line.
My Philosophy
>On Customers: Listen, Listen, Listen…
>On Marketing Programs: Innovate,Test, Measure, Drive
>On Sales: Listen, KISS, Motivate
>On Sales Partners: find 3-way value: customer + partner + us… or run!
>On Challenge & Career: Be passionate or move on…
Areas of specialty include:
*Web 2.0
*Branding/Positioning & Market Awareness
*Sales, Channel Management and Business Development
*Product Management
*Operations Management
*Global & Industry Experience
MBA, Information Systems + Marketing, 1980 — 1983
M.Sc., Biochemistry, 1978 — 1981
B.Sc., Biochemistry, 1974 — 1978
Publications: Inhibition of Human Platelet Cyclooxygenase by ALPHA-tocopherol, C. Gudbranson, M. Ali, JWD McDonald, XI-th International Congress of Biochemistry, Abstracts, Toronto, July 8, 1979
Golf, Snowboarding, Sailing, SCUBA, great Web 2.0 implementations, great marketing successes, Robotics, reading novels, movies
CMC - Certified Management Consultant, CMC Canada, Institute of Certified Management Consultants of Ontario, CMC Canada - Eastern Ontario Chapter, OCRI