Gary A. Sanchez

Current

• Consumer Marketing Consultant at gary a. sanchez Marketing

Past

• Director of Marketing at Cartridge World
• Founder at TableZest
• Marketing Manager at Peet's Coffee & Tea

• Retail Channel Marketing Manager at Intuit
• Director of Retail Channel Marketing at Innoventry
• Brand Manager at The Clorox Company
• Brand Manager at The Clorox Company
• Associate Marketing Manager at The Clorox Company
• Assistant Marketing Manager at Del Monte Foods
• Assistant Vice President at Union Bank of California
• Maintenance Director at The Lair of the Golden Bear

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Education

• Stanford University
• University of California, Berkeley
• Santana HS

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Recommended

5 people have recommended Gary A.

Connections

142 connections

Industry

Marketing and Advertising

Gary A. Sanchez’s Summary

Gary A. Sanchez is a marketing professional with a demonstrated ability to develop strategies and implement brand consistent programs that result in revenue and profit growth. With a grounding in CPG fundamentals from a successful career at The Clorox Company, Mr. Sanchez approaches his work with high standards, a commitment to identifying consumer wants and needs and a willingness and tenacity to build programs from scratch if need be. As a thought leader, his professional history is filled with identifying business building opportunities that deliver increased consumer value, articulating a vision behind them, and leading organizational change and people to deliver that value.

Mr. Sanchez has a rich and diverse professional background gained over 14 years at Fortune 1000, emerging growth and startup companies. He has built familiar brands such as Del Monte Foods, Kingsford Charcoal, Pine-Sol, Formula 409, Quickbooks and Peet’s Coffee & Tea. He has also had P&L responsibility on businesses in excess of $120 million per year, but is also adept at finding ways to get the most from limited budgets and resources. And as a former small business loan officer, he is analytical and fiscally responsible. He relishes in creating clarity and focus from complex situations and in helping to build brands and revenue.

Lastly, Mr. Sanchez is a people leader, seeking solutions to challenges both internal to an organization as well as external to a consumer. He is collaborative, thinks cross functionally, and has a general management outlook that helps inform his decisions and eliminate barriers to success.

Gary A. Sanchez’s Specialties:

* Retail marketing * Consumer Packaged Goods Marketing * Leveraging consumer insights * Brand management * Financial Management with P&L responsibility * Budget Management * Marketing strategy * Innovation * Market Research * In-market testing * Agency & Creative Management * Media Planning * Communication & Advertising Messages * Promotions * Public Relations * Packaging * New Products * Coaching & Leadership * Group & Executive Presentations *Merchandising * Product Assortment * Pricing

Gary A. Sanchez’s Experience

• Consumer Marketing Consultant

  gary a. sanchez Marketing

  (Consumer Goods industry)

  2008 — Present (1 year )

  Marketing strategy, program development & implementation for retail and consumer products brands and businesses.
  
  Most recent project: Led a series of customer and prospect focus groups in selected cities. Objective was to solidify insights on consumer usage of client's retail packaging and gain consumer insights and preferences into proposed packaging changes. Findings were used to provide recommended changes among a range of alternatives.

• Director of Marketing

  Cartridge World

  (Privately Held; 1-10 employees; Retail industry)

  February 2006 — January 2008 (2 years )

  I joined Cartridge World when it had 250 stores and was generating about $35 million in annual revenue and virtually no formal marketing structure in place. I led consumer research to determine the best brand positioning and communications strategy, developed print, radio and TV advertising and implemented the company's first national media buy. I also developed the company's first quarterly retail promotion calendar and ultimately revised the marketing strategy to target the highest value customers, small business toner users, and redirected spending to capture them. When I left, the company had grown to 630 stores and about $120 million in revenue.

• Founder

  TableZest

  (Retail industry)

  August 2004 — December 2005 (1 year 5 months)

  I founded a retail food business with this meal assembly concept. I raised some equity from friends & family, obtained an SBA loan, secured a retail location, created the name and positioning (great food * fresh & local ingredients * easy & fun), approved the logo and identity, developed brochures, direct mail and other marketing collateral and led my chef in the development of new products and menu items to support the local ingredient sourcing strategy. Due to delays in the health permitting process combined with unexpected requirements from the Dept. of Health, I was unable to afford the construction costs to build out the location and we did not open for business.

• Marketing Manager

  Peet's Coffee & Tea

  (Public Company; 1001-5000 employees; PEET; Retail industry)

  May 2003 — August 2004 (1 year 4 months)

  I joined Peet's and was responsible for delivering comp store sales growth. I was able to double comp store sales in one year by launching a variety of new drink flavors and specialty coffee varieties, by developing high impact packaging around Holiday & Anniversary Blend coffees, by relaunching the pastry category as "artisan baked goods" and by changing store menus to better upsell and cross sell drink add-ins. I also completed an analysis that set the foundation for a price increase that was executed soon after my departure, and I also executed a variety of in-store tests to try to identify new, high impact ideas. I left Peet's only to start my own retail business, TableZest.

• Retail Channel Marketing Manager

  Intuit

  (Public Company; 5001-10,000 employees; INTU; Computer Software industry)

  July 2002 — April 2003 (10 months)

  Managed cross-functional relationship with Brand teams to identify and recommend new channel marketing opportunities, and acted as the internal voice of the retail channel. Owned the channel P&L, volume forecasting, tracking and management.

• Director of Retail Channel Marketing

  Innoventry

  (Retail industry)

  April 2000 — September 2001 (1 year 6 months)

  I joined this venture capital backed company as a Product Manager and was quickly promoted to Director after leading an in-market pricing test that increased company revenue by +25%. Eventually it was determined that the most value I could add to the company would be to move into Channel Marketing in order to develop programs to increase profitability, distribution, and performance within our channel partner stores. In this role, not only did I create programs that improved product performance, but I supported our sales teams with tools to strengthen the channel partner relationship. I remained at Innoventry until the company was closed by its investors.

• Brand Manager

  The Clorox Company

  (Public Company; CLX; Consumer Goods industry)

  July 1999 — March 2000 (9 months)

  Led $120 million business spanning 3 product segments. Responsible for achieving profit and volume targets. Managed advertising development and media spending, consumer research and all elements of brand’s product, pricing and distribution. Managed and developed three direct reports.

• Brand Manager

  The Clorox Company

  (Public Company; 5001-10,000 employees; Consumer Goods industry)

  August 1998 — July 1999 (1 year )

  Led development of innovative trade marketing promotions resulting in spending reductions for $650 million Home Care division. Managed and developed two direct reports.

• Associate Marketing Manager

  The Clorox Company

  (Public Company; 5001-10,000 employees; Consumer Goods industry)

  March 1996 — August 1998 (2 years 6 months)

  Assisted in the profit and loss management of two #1 brands with $140 million and $290 million in sales.

• Assistant Marketing Manager

  Del Monte Foods

  (Public Company; 1001-5000 employees; DLM; Consumer Goods industry)

  August 1994 — March 1996 (1 year 8 months)

  Assisted in the management of five product lines with $90+ million in revenue.

• Assistant Vice President

  Union Bank of California

  (Public Company; 10,001 or more employees; UB; Banking industry)

  1987 — 1992 (5 years )

  Underwrote loan financing and sold financial services to small and middle market businesses in $13 million loan portfolio.

• Maintenance Director

  The Lair of the Golden Bear

  (Retail industry)

  1985 — 1986 (1 year )

Gary A. Sanchez’s Education

• Stanford University

  MBA , 1992 — 1994

• University of California, Berkeley

  BS , Finance & Marketing , 1983 — 1987

  Activities and Societies:

  Regents Scholar, Alumni Scholar, Chi Phi Fraternity, Lair of the Golden Bear Staff, Senior Class Council

• Santana HS

  1979 — 1983

Additional Information

Gary A. Sanchez’s Interests:

Small business, entrepreneurship, marketing, sustainable & artisanal foods, music, outdoors

Gary A. Sanchez’s Groups:

•    Haas/Berkeley Alumni
•    Cal Alumni Association | UC Berkeley
•    Stanford Business School Alumni Association
•    The Clorox Company Network Resource

Gary A. Sanchez’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch