LinkedInGarrio Harrison

Garrio Harrison

I collaborate with teams to develop solutions that improve user experiences.

Location
Greater Minneapolis-St. Paul Area
Industry
Marketing and Advertising
Current
  1. The Advertising Federation of Minnesota,
  2. AIGA Minnesota
Previous
  1. Marketing Edge Group,
  2. CoCo,
  3. The Advertising Federation of Minnesota
Education
  1. University of Minnesota-Twin Cities
Recommendations10 people have recommended Garrio
Websites
500+connections

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500+connections
The Advertising Federation of Minnesota

The Advertising Federation of Minnesota

Board Member and Digital Leader

– Present

View full profile

Background

Skills

  • Social Media
  • Integrated Marketing
  • Emerging Technologies
  • Project Management
  • Project Coordination
  • Design Thinking
  • Strategic Planning
  • Team Building
  • Customer Service

Certifications

Google Analytics

Google
– Present

Courses

University of Minnesota-Twin Cities

  • Project Management Foundations (CERT 0233)
  • Project Initiation (CERT 0148)
  • Project Planning (CERT 0018)
  • Introduction to Agile (CERT 0386)

Summary

I am inspired by the transformative nature of the social web. As a Digital Strategist, I combine design thinking with data analytics to make sense of human behavior. Then I work with teams to unearth opportunities, solve problems, develop strategies and implement solutions.

Thought-leaders who have influenced my thinking include Peter Drucker, Malcolm Gladwell, Susan Kane, Eric Ries, Jason Fried,Tim Brown, Jeff Jarvis, Simon Sinek, Nate Silver, Paul Adams and Richard Florida. In addition to reading their books I also enjoy watching their fireside chats online.

On a personal note, I grew up in Spanish Town, Jamaica where I learned about business and politics from my Dad, and the importance of having empathy for others from my Mother.

Experience

Board Member and Digital Leader

The Advertising Federation of Minnesota
– Present (1 year 4 months)

Led development and launch of the new AdFed website. Aligned the efforts of a talented 14 person team. Worked to build consensus and develop a culture of collaboration. Worked to ensure that the right decision makers were in the right seats, increasing efficiency and decreasing conflict.

Today I help other team members move their digital initiatives forward efficiently and solve problems when they arise. Ongoing responsibilities include: Content strategy and scheduling with the communications team; Measuring and improvement of results; Recruiting thought- leaders for the blog; Maintaining the website with the team at Software For Good; Focusing the team on membership engagement.

Associate Director of Career Specialties

AIGA Minnesota
– Present (4 months)Greater Minneapolis-St. Paul Area

In my role I oversee the programming efforts and initiatives of the In-House Designers, UX Designers, and Solopreneurs committees. I help ensure that programs and initiatives generated for the benefit of these segments are developed in the Chapter’s best interests, offer benefits including inspirational, educational, and networking opportunities to members, are open to all members, are sustainably produced and within budget.

Contractor — Social Strategist

Marketing Edge Group
(1 year 10 months)Greater Minneapolis-St. Paul Area

I collaborated with cross-functional teams to develop and implement digital strategies that integrate web design, social media, content development and search engine marketing -- within the context of traditional brand marketing. My methods included design thinking, social graph analysis, consensus building, and co-creation of integrated digital tools.

Clients included: AT&T, Comito Associates, Quest Diagnostics: Employer Solutions, ExamOne and Blueprint for Wellness

Digital Strategist

CoCo
(1 year 9 months)Greater Minneapolis-St. Paul Area

I helped with the archiving of the CoCo story. I did this by helping to curate its social ecosystem and photography.

Agency Relations Director

The Advertising Federation of Minnesota
(10 months)

Membership Director

The Advertising Federation of Minnesota
(1 year 4 months)

Social Media Director

PUNY
(5 months)Greater Minneapolis-St. Paul Area

At PUNY my role included developing a PUNY specific approach to social media. This included creating the action steps needed to successfully launch a kid's brand on the social web in consideration of COPPA and industry best practices.

President

dblthink
(2 years 4 months)Greater Minneapolis-St. Paul Area

My primary role at dblthink was to set and oversee our company's long-term direction. This included: day to day operations, business development and the identification of strategic partnerships.

Resident Manager / Community Curator

CoCo
(1 year 9 months)

My role at CoCo was to manage the day-to-day operations of the space and to ensure the environment remained conducive to collaboration and idea generation. This included connecting guests, coordinating event logistics, managing inventory, and troubleshooting any issues that arise.

Graphic Designer

Creatis
(3 years)

Clients included: Medtronic, Northern Tool + Equipment, Fairview Health Services

Document Specialist/Production Artist

E & Y
(1 year)

Organizations

Volunteer Experience & Causes

Board Member

Art Buddies / Creatives for Causes
(1 year)Children

Associate Director of Career Specialties

AIGA Minnesota

Board Member and Digital Leader

The Advertising Federation of Minnesota

Opportunities Garrio is looking for:

Causes Garrio cares about:

  • Arts and Culture
  • Economic Empowerment
  • Education
  • Human Rights
  • Poverty Alleviation
  • Science and Technology

Organizations Garrio supports:

Education

University of Minnesota-Twin Cities

College of Continuing Education, Project Management
 (expected)

Projects

B2B Social Dashboard

– Present

B2B Social Media Management for sales-driven organizations that want to get more out of LinkedIn. Centralized management of social efforts, including social and keyword monitoring, content curation, integrated calendars, and automated activation of social campaigns. Ideal for teams that don't want to wait for each member to finally get socially active.

Team members:

The Advertising Federation of Minnesota Website(Link)

– Present

Redesigning the Advertising Federation of Minnesota's website and social ecosystem.

Team members:

@AdFedMN Photography(Link)

Developed the workflow for @AdFedMN's photography with Ken Friberg's guidance.

Team members:

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