Garrick Baxter

E-Commerce Marketing

Location: Greater Omaha Area
Industry: Internet

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Garrick Baxter's Overview

Current

E-Commerce Marketing at Oriental Trading Company

Past

eBusiness Consultant at Wells Fargo Financial
Internet Marketing Consultant at Orchard Marketing Group
CRM and eMarketing Manager at RadiSys Corporation

eMarketing Manager at Centric Events
1st Lieutenant, Aviation and Armor at US Army Reserve
Store Manager and Special Events Marketing Manager at Starbucks Coffee Company

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Education

Texas A&M University
Portland State University
Northwest Missouri State University

Recommendations

1 person has recommended Garrick

Connections

273 connections

• Eleven years of online marketing management experience, including paid search, affiliates, comparison shopping engines, email co-branding, and web analytics.
• Three years of CRM database administration experience, including sales funnel management, creating dashboards, data analysis, customizing objects, and worldwide employee training.
• Excellent skills in managing people and projects in a fast-paced environment; analytical thinking; managing budgets and forecasting; strategic and tactical execution; and training

E-Commerce Marketing

Oriental Trading Company

Privately Held; 1001-5000 employees; Retail industry

September 2009 – Present (2 years 6 months) Greater Omaha Area

• Manage the paid search advertising for 30,000+ products in over 50 campaigns for three different business units representing categories including B2B and B2C supplies for parties, holidays, crafts, schools, churches, weddings and other life events; and for home indoor and outdoor décor.
• Maintain relationships with Google and MSN account representatives, especially for collaboration regarding efficiency ideas, beta testing opportunities, category creation and growth indicators, and industry trends.
• Manage the paid search agency relationship, including constant communication regarding performance, strategy and execution, testing, budgeting and reforecasting, and industry trends.
• Deliver ideal relationships to paid search agency from OTC’s offline marketing, category management, media forecasting, and IT teams in order to cultivate synergy between OTC’s overall strategy and search engine marketing.
• Manage the affiliate and the comparison shopping engine channels for two different business units, including promotion planning, creative assets generation, and email marketing strategy.
• Collaborate with top affiliates and CSEs on a regular meeting and correspondence basis to maximize on new avenues to generate incremental revenue and to acquire new customers.
• Support the mobile and tablet strategy including revenue projections, IT and UX support, and vendor relationships.
• Manage and present the E-Commerce department selling expense budget and forecasts for all channels on a weekly, monthly, quarterly, and annual basis.
• Analyze online channel marketing performance according to new customer acquisition P&Ls, incremental new customer acquisition costs, executive profit and loss views; and to catalog, alternate media, and promotion schedules.
• Review and integrate industry leaders and competitors to create site and program benchmarks.

eBusiness Consultant

Wells Fargo Financial

Public Company; 10,001+ employees; WFC; Financial Services industry

May 2008 – September 2009 (1 year 5 months) Des Moines, Iowa Area

• Managed paid search programs for auto and real estate loan products in the US; and for personal and real estate loan products in Canada.
• Responsible for the creation of new keywords and text ads; multivariate testing with keywords, text ads, and landing pages; and developing relationships with paid search campaigns to cost and profitability to all lines of business.
• Managed third party relationships with Google, MSN, Yahoo; with Efficient Frontier, a portfolio-based bid management vendor; with 411.ca, a Canadian Internet Yellow Pages vendor; and with ion interactive, a post-click marketing service vendor supporting the endeavor to increase click to application conversions.
• Responsible for identifying, evaluating, negotiating, and implementing new revenue streams and sales opportunities with third party advertising and partnerships.
• Assigned to discovering opportunities and relationships across Wells Fargo businesses and internal partners to cross-sell Wells Fargo Financial loan products across the enterprise.
• Responsible for creating effective and optimal applications and landing pages in collaboration with developers, designers, business strategists, and brand stewards.
• Tasked to manage an approval process for paid search and Internet advertising campaigns with the legal and compliance teams, and with the brand standards teams.
• Responsible for a multimillion dollar budget for all paid search and third party programs across three lines of US and Canadian business.
• Assigned to forecast and plan the annual budget and the marketing strategy for paid search programs, including providing application, loan, and volume projections.
• Earned certification in 2009 as a Google AdWords Professional

Internet Marketing Consultant

Orchard Marketing Group

Educational Institution; 10,001+ employees; Higher Education industry

January 2007 – May 2008 (1 year 5 months) Peoria, Illinois Area

• Consulted for ten customers in SEO, paid search, web site design, database marketing, online surveys, and email while completing an online MBA degree from Texas A&M University.

CRM and eMarketing Manager

RadiSys Corporation

Public Company; 501-1000 employees; RSYS; Telecommunications industry

August 2004 – November 2006 (2 years 4 months) Portland, Oregon Area

- Launch and manage the company’s first email marketing campaigns to over 50,000 executives and engineers in North and South America, Europe, Middle East, and Asia Pacific.
- Administrator for Salesforce.com, the customer relationship management (CRM) tool that centralizes all sales opportunities and marketing campaigns for 100 U.S. and international users, including C-level and VP executives, account managers, product marketing managers, accountants, and engineers.
- Co-project manager for Team Heart, an international marketing campaign aimed at energizing the RadiSys brand internally to employees and externally to customers, prospects, partners, and investors.
- Co-project manager for search engine optimization of RadiSys.com, including pay-per-click campaigns, organic search, and updated keyword and profile research with third-party web sites

eMarketing Manager

Centric Events

Privately Held; 5001-10,000 employees; Information Technology and Services industry

January 2000 – August 2004 (4 years 8 months) Portland, Oregon Area

Electronic Marketing
- Responsible for all email, enewsletter and eticket campaigns that are sent to executives, management, and staff in the technology industry for promotion to attend and exhibit in ITEC technology tradeshows
- Write the personalized content and create HTML and text layouts catered to over 50 individual events
- Analyze and test campaigns to determine optimal subject lines, delivery times, and message calls-to-action that will increase open rates, click-thru rates, conversion rates, forwards, registrations, and revenue
Market Research
- Create the research analysis that established the seminar content and brand message used to promote technology trade shows
- Provide sales leads and technology industry research to Centric sales professionals
Web Content Manager
- Conduct and publish interviews with US and European wireless and CRM leaders for goitec.com Online Panel
- Edit and maintain the web page content for over 50 tradeshow web sites

1st Lieutenant, Aviation and Armor

US Army Reserve

Nonprofit; 10,001+ employees; Military industry

June 1988 – February 2003 (14 years 9 months) Kansas City, Missouri Area

• Platoon leader for twenty-five soldiers that supplied helicopters with ammunition and fuel.
• Earned two job performance ratings in the top five percent among the Battalion’s 97 officers.
• Awarded the National Defense Service Medal and the Army Achievement Medal
• Honorable Discharge from the US Army Reserve in February 2003

Store Manager and Special Events Marketing Manager

Starbucks Coffee Company

Public Company; 10,001+ employees; SBUX; Retail industry

July 1994 – March 1999 (4 years 9 months) Charlotte, North Carolina Area

Minneapolis, North Carolina (three cities), Portland l July 1994 to March 1999
- Opened four stores and supported the opening of 14 new stores, including the first stores in Charlotte, Greensboro, Raleigh, and Durham.
- Coordinated over 250 marketing events in the Minneapolis and North Carolina markets
- Starbucks spokesperson in radio and television commercials and PSAs; and in store opening interviews
- Hired, trained, and managed over 200 managers and employees to provide The Starbucks Experience
- Increased profit from 10% to 25% for three stores in Minneapolis, North Carolina, and Portland

View All (23) Skills View Fewer Skills

Texas A&M University

MBA, Management and Marketing

2007 – 2008

Concentrations in business management online marketing management

Portland State University

Professional Certificate, Integrated Marketing Communications

2003 – 2004

Concentrations in blended Internet marketing communications strategies

Northwest Missouri State University

BS, Psychology, Business, Military Science

1988 – 1992

Concentrations in industrial psychology and business management

Activities and Societies: ROTC - Commissioned as a 2nd Lieutentant in 1991, Student Senate Executive Staff (Secretary, Treasurer), University Liaison to Missouri State Senate, Earned Track & Field Scholarship

Groups and Associations: