Garrett Eastham

Current

• Co-Founder at Startup House

Past

• Product Marketing and Management Intern at Jivox
• VP of Collegiate Relations at Silicon Valley American Marketing Association
• VP of Marketing at Business Association of Stanford Entrepreneurial Students

• Business Development Manager at Rapidsoft Systems Inc.
• VP of Networking at Silicon Valley American Marketing Association
• Market Analyst at Shasta Ventures
• Patent Strategy/Economics Analysis Intern at Fernandez & Associates LLP
• Product Marketing and Development Consultant at Tencent America LLC
• Account Executive at Stanford Student Enterprises
• Chief Executive Officer at GK33 Productions
• Marketing Intern at Hollinden, Inc.
• Sales Associate at Eventive Promotions International
• Intern at Buchanan Ventures, Inc.
• Researcher at University of Houston

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11 more...

Education

• Stanford University

Recommended

2 people have recommended Garrett

Connections

500+ connections

Industry

Marketing and Advertising

Websites

• My Website
• My Blog

Garrett Eastham’s Summary

New-age entrepreneur seeking to reinvent the advertising landscape. Primary interests focus on media and marketing, especialy working with companies that aim to change the way marketing messages are delivered to target audiences, whether through new media technologies or good old-fashioned service innovation.

My background in software development combined with my own unique blend of social networking expertise has given me a unique approach to designing and implementing digital marketing solutions.

If you'd like to contact me, please do! I love meeting new people, especially those who love media, marketing, and advertising as much as I do. I'm always interested in exploring new ventures and opportunities in the social media and digital marketing space as well as any position that allows me to apply creativity and innovative thinking in marketing.

Garrett Eastham’s Specialties:

Social Media and Marketing, Internet Marketing, Digital Marketing, Marketing Technology, Marketing Strategy Development, SMB Marketing, Social Software, Social Application Development and Management, Social Networking, Viral Marketing, Public Relations, Product Marketing, Professional Networking, Search Engine Optimization, Marketing Plan Development, Pro-Forma Statements, Business Model Innovation, Investment Analysis, Financial Modeling, Economic Analysis

Garrett Eastham’s Experience

• Co-Founder

  Startup House

  (Human Resources industry)

  March 2009 — Present (9 months)

• Product Marketing and Management Intern

  Jivox

  (Privately Held; Marketing and Advertising industry)

  June 2009 — August 2009 (3 months)

  As a summer intern, I joined the agile product marketing team in designing and executing high leverage online marketing initiatives as well as performing valuable product and market research.
  - Designed and executed the company's first product usability study
  - Ran the company's first market research initiative, gathering both quantitative and qualitative feedback from over 30 customers
  - Built an interactive flash demonstration for the company homepage based off usability and market research data

• VP of Collegiate Relations

  Silicon Valley American Marketing Association

  (Non-Profit Organization Management industry)

  August 2008 — May 2009 (10 months)

  Elected to board position.
  
  • Responsible for developing and implementing strategies that drive SVAMA student membership participation and recruitment
  • Manage and implement self-designed university outreach program through SVAMA career fair attendance

• VP of Marketing

  Business Association of Stanford Entrepreneurial Students

  (Non-Profit Organization Management industry)

  May 2008 — May 2009 (1 year 1 month)

  Head of marketing for Stanford University's premiere entrepreneurial organization. Oversaw all aspects of event promotion, brand development, and online marketing.
  - Analyzed over 40,000 web traffic visitors to our main portal
  - Designed and executed a successful gorilla marketing campaign leveraging one of Stanford's most popular theater events

• Business Development Manager

  Rapidsoft Systems Inc.

  (Information Technology and Services industry)

  January 2008 — October 2008 (10 months)

  RapidSoft Systems is a specialized software development house specializing in mobile development across a variety of platforms.
  
  I designed and executed the company's first formal business development operations and was responsible for building up the company's pipeline of business. While there, I helped refocus the company's positioning to focus on our core strengths, which lay primarily in mobile development for niche device manufacturers.

• VP of Networking

  Silicon Valley American Marketing Association

  (Non-Profit Organization Management industry)

  October 2007 — August 2008 (11 months)

  Elected to board position.
  
  • Responsible for developing and implementing strategies that drive SVAMA membership value through networking
  • Currently developing digitization effort to give members easier access to and derive greater value from SVAMA
  • Working with Hollinden to develop conference materials on leveraging Internet-based tools for professional networking

• Market Analyst

  Shasta Ventures

  (Privately Held; 1-10 employees; Venture Capital & Private Equity industry)

  January 2008 — May 2008 (5 months)

  Part time internal research assistant. :)

• Patent Strategy/Economics Analysis Intern

  Fernandez & Associates LLP

  (Partnership; 11-50 employees; Law Practice industry)

  July 2007 — December 2007 (6 months)

  Part of a large in-house team of legal interns and assistants.
  
  • Valued patents for sale based on income and cost analysis models developed from past case history
  • Aided patent engineers in the development of business plan based around patented and defensible technology
  • Wrote and edited variety of articles covering pressing Intellectual Property policy and strategy issues

• Product Marketing and Development Consultant

  Tencent America LLC

  (Public Company; 1001-5000 employees; Internet industry)

  August 2007 — October 2007 (3 months)

  One of the first employees to work in Tencent's American office.
  
  • Co-developed market entry strategy and implementation plan for official product release in October 2007
  • Currently responsible for developing and implementing software beta program promotional efforts
  • Responsible for gathering product feedback and making recommendations for new features and other UI changes

• Account Executive

  Stanford Student Enterprises

  (Non-Profit; 11-50 employees; Marketing and Advertising industry)

  May 2007 — August 2007 (4 months)

  Official advertising division for Stanford University
  
  • Sold advertising products directly to small and medium businesses in the Stanford vicinity and Bay Area
  • Sales experience with matching products to clients, cold-calling for new business, up-selling, and negotiating contracts

• Chief Executive Officer

  GK33 Productions

  (Privately Held; 1-10 employees; Apparel & Fashion industry)

  August 2006 — January 2007 (6 months)

  GK33 is the premier source of community-driven clothing and apparel. We provide a network of enthusiastic users, designers, and models that collectively participate in a community-driven creation process for every item of clothing that we sell. Our aim is to create clothing that expresses what people care about rather than telling others what to care about.
  
  Responsibilities:
  - Direct Business Strategy and Overall Goals
  - New Business Development
  - Create New and Innovative Marketing Strategies
  - Handle Company Finances
  - Manage Internal Development Team

• Marketing Intern

  Hollinden, Inc.

  (Privately Held; 1-10 employees; Marketing and Advertising industry)

  July 2006 — January 2007 (7 months)

  Hollinden provides unique marketing services to professional service firms. Some of our clients include People's Trust Federal Credit Union, Signal Hill Federal Credit Union, Mir Fox & Rodriguez, Statesman Business Advisors, Dynamic Energy Systems, and Sense of Service.
  
  Projects:
  - Completely overhauled our website (www.hollinden.com) for search engine optimization. The project required extensive background research, keyword analysis, and a subtle understanding of search marketing trends. The modifications still await implementation, however, due to increase in business activity.
  - Co-developed a phased-out marketing roll-out plan for a new internet job search engine. Helped with market research, design reccomendations with users in mind, and developing the site's positioning to best compete in the current crowded marketplace.
  
  Responsibilities:
  - Market Research
  - Search Engine Optimization
  - Marketing Plan Development

• Sales Associate

  Eventive Promotions International

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  June 2006 — July 2006 (2 months)

  Eventive Promotions, Inc. is a Houston-based direct marketing firm that promotes various products through direct, person-to-person communications.
  
  Responsibilies:
  - Develop a Relationship with Customers
  - Walk Customers through the Sales Cycle
  - Administer Actual Sales

• Intern

  Buchanan Ventures, Inc.

  (Privately Held; 1-10 employees; Real Estate industry)

  January 2006 — May 2006 (5 months)

  Buchanan Ventures, Inc. is a venture development firm specializing in the growth of Shareholder Value in Real Estate, Oil and Gas, and Leverage Buyout transactions.
  
  Projects:
  - Analyzed a variety of real estate properties for possible investment opportunities
  - Designed and created a business plan for an interactive marketing firm: iMedia, Inc
  
  Responsibilities:
  - Provided aid in the facilitation and structuring of various real estate and oil and gas ventures
  - Conducted intensive market research on the interactive marketing industry

• Researcher

  University of Houston

  (Educational Institution; 5001-10,000 employees; Research industry)

  June 2005 — August 2005 (3 months)

  The University of Houston is the third largest universities in the state of Texas and has been a staple of Houstonian culture since 1927.
  
  Projects:
  - Paper Authored: "An Analysis of a Rotating Body Powered by Light Momentum Transfer and its Possible Applications"
  - Competed in the national Siemens Westinghouse Science Competition
  
  Responsibilities:
  - Coordinate and establish my research team
  - Gain approval for work

Garrett Eastham’s Education

• Stanford University

  BA / BS , Communications, Computer Science , 2006 — 2010 (expected)

  Planning on pursuing masters degree in Symbolic Systems with a focus on Human-Computer Interaction

  Activities and Societies:

  Business Association of Stanford Engineering Students, Stanford Rugby, Delta Kappa Epsilon

Additional Information

Garrett Eastham’s Websites:

• My Website
• My Blog

Garrett Eastham’s Interests:

Web 2.0, Open Source Technoogy, Internet Marketing, Interactive Media, New Age Marketing, Social Media, Entrepreneurship, Nanotechnology, Telephony, Social Networking, Physics, Billiards

Garrett Eastham’s Groups:

Business Association of Stanford Engineering Students
- Marketing Officer (2007 - 2008)

Asian-American Student Association Charity Fashion Show
- Publicity Coordinator (2006 - 2007)

Houston QuarkNet (Rice University & University of Houston)
- Quantum Mechanics Summer Workshop Invitee, Silicon Valley AMA

•    SVPMA
•    Delta Kappa Epsilon
•    Silicon Valley American Marketing Association
•    On Startups - The Community For Entrepreneurs
•    Semantic Marketing
•    BASES
•    Where Influence Happens
•    Managing a Multi-Generational Workforce
•    Startup House

Garrett Eastham’s Honors:

Cisco-Deloitte Battle of the Bay Case Competition Finalist (2007)

National Elks Foundation's Most Valuable Student Semi-Finalist, Hamman Foundation Scholarship Recipient, TMSCA State Science Finalist (2004 & 2005), UIL District Computer Science Team Finalist