Co-Founder at ZingSale
Greater San Diego Area
- Current
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- Director, Web Development at XIFIN, Inc.
- Co-Founder at ZingSale
- Past
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- Product Manager at ProQuo
- Marketing Communication Manager at Visual Sciences (Formerly WebSideStory, Inc)
- Senior Web Designer at Skyhigh Information Technologies
- Web Designer at US Online
- Founder at Nova Skateboards
- Recommended
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- Websites
Chris Garlotta’s Summary
I am a seasoned web professional with 11 years experience working within small and early-stage technology companies. My background in Product Management/Marketing, Marketing Communications, and Engineering empowers me to collaborate with cross-functional teams to consistently execute in bringing web applications to market.
Product Management
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• Participated in bringing 7 web-based applications to market in both the Business to Business (B2B) and Business to Consumer (B2C) spaces
• Experience working closely with Executives and key stakeholders on all aspects of product development including strategy, execution, and go-to-market planning
• Adept at operating in an Agile development environment with onsite and remote engineering teams to communicate product specifications and provide oversight
Product Marketing
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• Proven track record of success in planning, executing and managing online marketing initiatives including; web sites, landing pages, banners advertisements, email, search engine marketing (SEM) and search engine optimization (SEO)
• 7+ years experience using web analytics from Omniture / WebSideStory to optimize marketing performance, increase revenue and improve conversion rates; Speaker at several industry events on optimization using Web analytics
Web Application Development
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• Well versed with design, usability and user experience design principals
• Solid technical background in web application development using PHP, AJAX, JavaScript, CSS, HTML, SQL and 3rd party API integration
• Experienced in leading, and collaborating with, user experience designers, web developers and engineers to build and deploy rich web applications
Chris Garlotta’s Specialties:
Branding & Identity, Go-To-Market Strategy, Marketing Communications, Digital Marketing, Wire Frames, Use Cases, Social Networking & Media, Competitive Analysis, Agile Development, User Experience Design, Usability, Web Analytics, Landing Page Optimization, Shopping Cart Optimization, Search Engine Optimization (SEO), Search Engine Marketing (SEM)
Chris Garlotta’s Experience
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Director, Web Development
XIFIN, Inc.
(Privately Held; Information Technology and Services industry)
December 2008 — Present (8 months)
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Co-Founder
ZingSale
(Internet industry)
October 2008 — Present (10 months)
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Product Manager
ProQuo
(Privately Held; 11-50 employees; Consumer Services industry)
April 2007 — October 2008 (1 year 7 months)
Employee #3 at this venture funded (DFJ / Mission Ventures) start-up. Played integral role throughout the entire product development cycle from product definition and competitive analysis, to specification development, wire frames, use cases and user experience design. Worked onsite and remotely with engineering team in Kiev, Ukraine utilizing Agile development methodologies to achieve 3 major product launches in under 12 months Reported to VP of Product.
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Marketing Communication Manager
Visual Sciences (Formerly WebSideStory, Inc)
(Public Company; 201-500 employees; VSCN; Computer Software industry)
October 2001 — April 2007 (5 years 7 months)
Responsible for the design, development, and execution of the corporate web sites and acquisition marketing campaigns. Led initiatives to increase marketing response rates, boost product sales and conversions, and optimize web site effectiveness. Played key role in various marketing efforts including multiple product launches, corporate re-branding, and product user experience design. Reported to Chief Marketing Officer.
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Senior Web Designer
Skyhigh Information Technologies
(Privately Held; 11-50 employees; Internet industry)
October 1998 — October 1999 (1 year 1 month)
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Web Designer
US Online
(Privately Held; 51-200 employees; Internet industry)
May 1997 — October 1998 (1 year 6 months)
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Founder
Nova Skateboards
(Apparel & Fashion industry)
May 1996 — October 1998 (2 years 6 months)
Founded this Philadelphia based skateboard and apparel company, and grew the product line from 2 to 20 products. Established distribution channels in more than 15 markets nationwide. Other responsibilities included; building the brand identity, sales and marketing, and securing media coverage for the company and its athletes.
Additional Information
Chris Garlotta’s Websites:
Chris Garlotta’s Honors:
• Successfully completed Pragmatic Marketing Certification program (Mar. 2008)
• Presenter of “Measuring & Optimizing the Reach, Acquisition and Conversion Process”, and “Analytics In Action: Reporting Using KPI’s and Dashboards” to hundreds of marketers at two WebSideStory User Forums. (May 2004/Oct 2005)
• Gold Medal Winner, American Design Awards. (Mar. 2003)
• Senior Designer at Skyhigh Information Technologies when it was ranked #3 in
the "Top 5 Web Design Companies in the Delaware Valley" by the Philadelphia
Business Journal. (Apr. 1999)
Chris Garlotta’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
