
Advertising Director at MEDIAmerica
Portland, Oregon Area

Advertising Director at MEDIAmerica
Portland, Oregon Area
Jason has worked in publishing for six years, and recently joined MEDIAmerica in 2007 after relocating to Oregon from Memphis, Tennessee. He has worked in the sales management role for both newspapers and magazines getting his start in 2001 with the Chattanooga Times Free Press. His resume also includes Memphis Business Journal, Oregon Home, and Oregon Business magazine. His responsibility for MEDIAmerica includes sales team management, sales promotions, strategy, event sponsorships, high impact advertising, as well as develops, implements, and manages the company's advertising strategy, both from a business, sales and technical perspective. It is his job to develop budgets and projections for advertising projects. He spends time negotiating agreements with outside sales representatives, managing the development of sales materials, including promotional sales materials and media kits, and is responsible for managing the advertising sales representatives.
(Privately Held; 11-50 employees; Publishing industry)
October 2007 — Present (2 years 2 months)
(Publishing industry)
February 2005 — September 2007 (2 years 8 months)
Team Leader - 2006 Book of Lists Campaign
My duties included sales promotions, concept planning, budgeting, sales team management, individual sales goals, and team goals.
Results:
• 121% of yearly goal achieved
• Conducted training seminars for other business journals
• Marketing plan & concept used as a model for 41 Business Journals
Account Executive
My duties included managing the advertising campaigns of CPA firms, banks, and residential real estate accounts in the Memphis market. I meet with small, medium, and large size businesses.
Results:
• 2006 Salesperson of the Year
• Achieved 105% of 2006 yearly goal
• YOY increase of 27%
(Public Company; 10,001 or more employees; Financial Services industry)
December 2003 — 2004 (1 year )
Licenses Held:
• NASD Series 7, 66
• Life & Health Insurance License
(Privately Held; 201-500 employees; Publishing industry)
April 2001 — December 2002 (1 year 9 months)
Sales Manager
Hired to expand and develop an outside sales force using a plan that was designed at the Arkansas Democrat-Gazette. I hired, trained, and managed a team of fourteen outside sales representatives for the circulation department. This included a door to door, kiosk, and special event teams. Other responsibilities included P&L, budgeting, sales forecasting, special events, and marketing design.
Results:
• 2001 - Fastest Growing Newspaper in Tennessee & Georgia
• Increased sales from 10 per week to 175 new pre-paid sales
BS , Business Administration: Marketing , 1997 — 2000
international travel, history, historic preservation, golf, skiing, baseball, softball
Memphis Advertising Federation, Memphis Area Home Builders Association, Memphis Chamber of Commerce,
Salesperson of the Year, 2006