
MBA 2010 candidate & Social Media Researcher
Bloomington, Indiana Area

MBA 2010 candidate & Social Media Researcher
Bloomington, Indiana Area
A Technology evangelist with a passion for making a business case for social media, cloud computing and user experience.
Marketing MBA student, with 4 years of consulting experience.
• Product Management
• Marketing Analytics
• Online Marketing
• Consulting
• New Product Development
• B2B Marketing
• Predictive Analytics
(Public Company; CSL; Construction industry)
May 2009 — June 2009 (2 months)
Working on Sales Forecasting and Procurement efficiency evaluation models.
(Public Company; MINDTREE; Information Technology and Services industry)
May 2005 — June 2008 (3 years 2 months)
• Interacted with the the end users to understand underlying needs and design usable interfaces for web applications
• Created prototypes for Pre-sales proposals
• Promoted user experience design within the organization and to potential customers
KEY PROJECTS:
• Conducted a usability study and enhanced the online hotel booking experience for Istay, a booking engine by TravelCLICK Chicago, by creating customized online widgets for targeted user segments.
• Identified problems in usability with the Revenue Accounting system at Emirates Airways. The redesign led to shorter training periods and reduction of redundancies.
• Defined the requirements and designed a “Trade-Promotion management” system for Unilever Indonesia, enabling effective creation and evaluation of promotions worth $4MM annually.
DESIGN SKILLS:
UXD methodologies, Information Architecture, Usability Analysis, Interaction Design
SOFTWARE SKILLS:
Expert: Dreamweaver, Visio, Adobe Photoshop, HTML, CSS
(Public Company; GM; Automotive industry)
2004 — 2005 (1 year )
Collaborated with the Detroit design team to understand and translate their creative intent into computer generated surface models for concept cars.
(Public Company; Information Technology and Services industry)
2004 — 2004 (less than a year)
MBA , Marketing and Innovation , 2008 — 2010 (expected)
• Faculty Selected Member, Business Marketing Academy
• Chair, International Culture Committee (Diversity)
• Recipient of merit-based scholarship and Graduate Assistantship
Software Skills:
Excel Modeling and Simulation, SPSS, MS Office.
B. Design , Product Design , 2000 — 2004
High School 1987 — 1998
Social Media, Marketing, User Experience, Web2.0 products, Cloud Computing