William Gaffney

Current

Director of New Media at LIN Television
Principal at Gaffney3, Inc.

Past

VP, Editorial, Technology and Production at Herald Interactive, Inc.
VP, Technology and Production at Herald Interactive
Executive Technical Producer at Herald Interactive

Systems Administrator at The Boston Herald

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Education

Boston College

Recommended

3 people have recommended William

Connections

239 connections

Industry

Online Media

William Gaffney’s Summary

Technical Strategist Achieving Real-World Solutions

Bill Gaffney is an online marketing strategist with 10+ years online experience. He is currently exploring strategic opportunities for LIN Television as their Director of New Media. Previously, he served as Vice President of technology, production and editorial for Herald Interactive.

Bill is an experienced executive with a history of success in the promotion of strategic vision through the productive use of compelling content, sophisticated design and dynamic architecture. He has a proven record of goal achievement, cost savings and profitable execution of online initiatives.

* Online Marketing
* Application Design & Re-engineering
* New Product & Service Roll-out
* Budgeting & Expense Control
* Contract / Price Negotiation
* Information Systems & Technologies

William Gaffney’s Specialties:

HTML, XHTML, XML, Cascading Style Sheets (CSS), JavaScript, Document Object Model (DOM), Dynamic HTML (DHTML), PHP, PERL, MySQL, Concurrent Versioning System (CVS), Subversion, Apache, Linux, FreeBSD, osCommerce, phpMyAdmin, Joomla!, Drupal, Mambo, among other open source projects

William Gaffney’s Experience

Director of New Media

LIN Television

(Public Company; 501-1000 employees; Broadcast Media industry)

March 2008 — Present (1 year 9 months)

Working directly with the new media teams, general managers, general sales managers, marketing directors and news directors in seventeen markets across the country to identify and implement interactive campaigns for multiple web sites and new media platforms.
Principal

Gaffney3, Inc.

(Online Media industry)

September 2007 — Present (2 years 3 months)

The principal behind launching dotShout.com, a service that automatically monitors and spotlights online marketing news articles and blog posts as they develop across the web.

The ecosystem of reference and debate driven by these article highlight its relevance by amplifying the voice of others.

Together the article and those discussing it stop whispering and start shouting.
VP, Editorial, Technology and Production

Herald Interactive, Inc.

(Privately Held; 11-50 employees; Online Media industry)

June 2006 — March 2008 (1 year 10 months)
VP, Technology and Production

Herald Interactive

(Privately Held; 11-50 employees; Online Media industry)

June 2003 — June 2006 (3 years 1 month)
Executive Technical Producer

Herald Interactive

(Privately Held; 11-50 employees; Online Media industry)

January 2001 — June 2003 (2 years 6 months)
Systems Administrator

The Boston Herald

(Privately Held; Newspapers industry)

April 1997 — January 2001 (3 years 10 months)