Gabriel Mederos

Gabriel Mederos

Social Media and Public Relations Professional

Location
Toronto, Canada Area
Industry
Consumer Goods

As a LinkedIn member, you'll join 300 million other professionals who are sharing connections, ideas, and opportunities.

  • See who you and Gabriel Mederos know in common
  • Get introduced to Gabriel Mederos
  • Contact Gabriel Mederos directly

View Gabriel's full profile

Gabriel Mederos's Overview

Current
  • Senior Communications Manager - Social Media at TELUS
Past
  • Manager, Public Relations, Consumer Care and Purina Brand at Nestle Purina Pet Care Company
  • Director, Communications and Social Media at Stratovate Group Ltd.
  • Freelance Writer at Gabriel Mederos
  • Marketing and Communications Manager at Uponor
  • Public Affairs Associate at Region of Peel
  • Program Manager, Marketing Communications at Husky Injection Molding Systems
  • Communications Consultant at Purolator Courier
  • Coordinator, EPIC National Communications at Canadian Plastics Industry Association
  • Conference Director at International Quality and Productivity Centre
  • General Manager at Aclaim Civil Loss Recovery Systems
Education
Connections

500+ connections

Websites

Gabriel Mederos' Summary

I am a passionate and creative Senior Social Media, Public Relations and Communications professional, dedicated to the delivery of excellence and the enhancement of organizational profiles. I love to share my knowledge and strive to exceed both personal and organizational objectives.

I use an innate leadership ability and strategic vision to develop and implement successful social media, communications, CSR, digital marketing and PR strategies, programs and campaigns and have a proven track record of organizational achievement and recognition.

I am a strong customer advocate who works well across all areas and levels of organizations, committed to the delivery of value to my clients. I have also forged strong partnerships throughout my career with a diverse range of external audiences, including the media, in order to promote the organizations for which I work.

In recent years, I have studied a range of up-to-date marketing strategies and techniques, particularly the use of digital marketing and social media for organizations and brands. I have used this knowledge and training to develop comprehensive online programs and strategies, deliver social media training programs, and develop online community management guidelines and point of view documents on new social media platforms.

Check out my Strikingly website at http://www.strikingly.com/gabrielmederos

Gabriel Mederos' Experience

Senior Communications Manager - Social Media

TELUS

June 2014Present (5 months) Toronto, Canada Area

Manager, Public Relations, Consumer Care and Purina Brand

Nestle Purina Pet Care Company

August 2011June 2014 (2 years 11 months) Mississauga, ON

Director, Communications and Social Media

Stratovate Group Ltd.

January 2009January 2014 (5 years 1 month) Oakville, Ontario

Freelance Writer

Gabriel Mederos

June 2002January 2014 (11 years 8 months) Brampton, ontario

Marketing and Communications Manager

Uponor

October 2008August 2011 (2 years 11 months) Mississauga, Ontario

Public Affairs Associate

Region of Peel

January 2008October 2008 (10 months) Brampton, Ontario

Program Manager, Marketing Communications

Husky Injection Molding Systems

June 2007January 2008 (8 months) Bolton, Ontario

Communications Consultant

Purolator Courier

February 2006May 2007 (1 year 4 months) Mississauga, Ontario

Coordinator, EPIC National Communications

Canadian Plastics Industry Association

20042006 (2 years) Mississauga, Ontario

Conference Director

International Quality and Productivity Centre

20032004 (1 year) Toronto, Ontario

General Manager

Aclaim Civil Loss Recovery Systems

June 2000September 2003 (3 years 4 months) Mississauga, ON

Gabriel Mederos' Courses

  • Rutgers, The State University of New Jersey-New Brunswick

    • Social Media Marketing Strategy Blueprint
    • Social Media Listening
    • Mobile Social Media
    • Social Media Content, Power and Influence
    • Brand Management and Crisis Communications
    • Measuring and Tracking Social Media ROI
    • Engaging Influencers through Social Media
    • Social Platforms and Business Strategy
    • Social Media Change Management
  • University of Michigan

    • Internet History, Technology and Security

Gabriel Mederos' Projects

  • 2013 Purina Animal Hall of Fame

    • January 2013 to May 2013

    For more than four decades, the Purina Animal Hall of Fame™ has honoured an elite group of pets and service dogs for their extraordinary acts of heroism and bravery, which have saved human lives. From sensing deadly medical conditions to saving their owners from wild animal attacks, more than 150 inductees have been recognized including 132 dogs, 26 cats - and one horse!

    Since 1992, the program expanded to specifically recognize the key role of service dogs in protecting the public and providing independence, comfort and hope to so many Canadians. To date, 18 service dogs have been honoured for their acts of extreme bravery and courage.

    New pet heroes are inducted annually into the Purina Animal Hall of Fame™ at a private ceremony in the spring

  • Rogers TV Segment for Purina PawsWay Experts

    • February 2014 to Present
    Team Members: Gabriel Mederos

    Helped to secure six segments for Purina PawsWay experts on Toronto Speaks: Pet Care on Rogers TV Toronto.

    The segments are hosted by Purina PawsWay's Pet Nutrition Expert, Stacy Lynn Fernandes. Some of the topics discussed on this live program include, veterinary advice on many popular pet topics, keeping your pet fit, safe and healthy, as well as animal shelters and rescues.

Gabriel Mederos' Volunteer Experience & Causes

  • Volunteer Experience

    • Blogger

      Social Media Week Toronto
      • Science and Technology
      September 2013 present (1 year 2 months)
    • Board of Directors - Toronto Chapter

      Canadian Public Relations Society, Inc.
      May 2014 present (6 months)
  • Volunteer Interests

    • Causes I care about:

      • Animal Welfare
      • Children
      • Environment
      • Human Rights
      • Poverty Alleviation
    • Organizations I support:

      • Movember
      • Habitat for Humanity International
      • Canadian Breast Cancer Foundation
      • Earth Rangers

Gabriel Mederos' Honors and Awards

  • 2012 Innovation of the Year Award

    Nestlé Purina PetCare Canada
    • January 2013

    Awarded for Consumer Communications

Gabriel Mederos' Certifications

  • Facebook Essentials

    • Social Media Marketing University
    • May 2013
  • Twitter Marketing

    • Social Media Marketing University
    • May 2013
  • Business Blogging

    • Social Media Marketing University
    • May 2013
  • LinkedIn Essentials

    • Social Media Marketing University
    • May 2013
  • Video Marketing

    • Social Media Marketing University
    • June 2013
  • Mobile Marketing

    • Social Media Marketing University
    • June 2013
  • Strategic PR

    • Social Media Marketing University
    • June 2013
  • Search Engine Optimization

    • Social Media Marketing University
    • June 2013

Gabriel Mederos' Languages

  • English

    (Native or bilingual proficiency)
  • Spanish

    (Native or bilingual proficiency)

Gabriel Mederos' Skills & Expertise

  1. Integrated Marketing
  2. Social Media
  3. Public Relations
  4. Social Media Marketing
  5. Digital Marketing
  6. Digital Media
  7. Corporate Communications
  8. Leadership
  9. Marketing Strategy
  10. Strategic Communications
  11. Media Relations
  12. Marketing Communications
  13. Internal Communications
  14. Crisis Communications
  15. Analytics
  16. Social Networking
  17. Communications Planning
  18. Blogging
  19. Strategic Planning
  20. Press Releases
  21. Brand Development
  22. Training
  23. Publishing
  24. Strategy
  25. Writing
  26. Reputation Management
  27. Copywriting
  28. Public Speaking
  29. Budgets
  30. Brand Management
  31. Management
  32. Marketing
  33. Corporate Social Responsibility
  34. Marketing Research
  35. Public Affairs
  36. Issues Management
  37. Communications Strategy
  38. Social Media Monitoring
  39. B2B Marketing
  40. Crisis Management
  41. Content Development
  42. Content Management
  43. Content Marketing
  44. Facebook
  45. Online Advertising
  46. Team Leadership
  47. Inbound Lead Generation
  48. Lead Generation
  49. Direct Marketing
  50. Event Management

View All (50) Skills View Fewer Skills

Gabriel Mederos' Publications

  • Social Media for Communicators: A Direct Line to Your Audience

    • Stratovate Group Inc.
    • February 28, 2010
    Authors: Gabriel Mederos

    The need to be heard has led to the development of social media. Forward thinking communicators are embracing social media as a means to transform their communications from a one-way information dump, to an actual dialogue.

    While some believe that social media is a fad, many are turning to new technologies, such as blogs, Facebook and Twitter, to “talk” to their stakeholders.

Gabriel Mederos' Education

Heriot-Watt University

20112015 (expected)

University of Michigan

20142014

Humber College

19961997

Social Media Marketing University

20132013

Canadian Marketing Association

20112011

Canadian Marketing Association

20092009

Granton Institute

20072007

Gabriel Mederos' Additional Information

Websites:
Interests:

Social Media, Blogging, Public Relations, Communications, Government Relations and Marketing Communications.

Contact Gabriel for:

View Gabriel Mederos’ full profile to...

  • See who you and Gabriel Mederos know in common
  • Get introduced to Gabriel Mederos
  • Contact Gabriel Mederos directly

View Gabriel's full profile

Viewers of this profile also viewed...