Gabriella Favuzza

Current

Corporate Communication Manager at Renault Italy

Past

CRM & e-business Manager at Renault Italia S.p.A.
Zone Manager at Renault Italia S.p.A.
Media Relation Specialist at Renault Italia S.p.A.

see less...

Education

Ateneo Impresa
Università degli Studi di Palermo

Recommended

2 people have recommended Gabriella

Connections

302 connections

Industry

Automotive

Websites

My Website

Gabriella Favuzza’s Summary

Graduated with a specialization in marketing & communication.
Actually, Corporate Communication Manager at Renault Italia, automotive company. Previously CRM and e-business Manager.
Teacher of CRM, Web Marketing and Communication at Masters and Professional Courses.
Fluent in English and French.
13 years of experience in communication, web marketing and multichannel marketing campaigns.
Ability to work in team, in international environments and autonomously. Co-ordinating and managing staff and cross-functional teams. Managing projects and budgets. Orientation towards innovation and problem solving. Interpersonal and communication skills. Ability to multi-task and work within a deadline intensive environment.

Gabriella Favuzza’s Specialties:

Multichannel marketing campaigns, Interactive marketing, CRM, Non conventional Marketing, Guerrilla Marketing, W.O.M., Permission Marketing, Viral Marketing, Digital & new media campaigns, Search engine marketing, Online advertising, Digital strategies, Strategic partnerships, Blog marketing, Buzz marketing, E-mail Marketing, Loyalty programs, Media Relations, Internal communication.

Gabriella Favuzza’s Experience

Corporate Communication Manager

Renault Italy

(Privately Held; Automotive industry)

August 2008 — Present (1 year 4 months)

Managing and deploying external communication strategies and media relations, including company-related news and information, business group communications, social responsibility policies, sponsorships, public relations, strategic projects and partnerships, and media-related activities, projects and events (press conferences, news releases, interviews).
Managing brand identity and image to reinforce the company’s perception and differentiation, ensuring coherence to corporate brand guidelines.
Managing and implementing internal communication strategies, programs and supports (house-organs, newsletters, internal intranet website,…) and coordinating dealers and employee’s events for a clear and common understanding of the business strategies, decisions, goals and objectives.
CRM & e-business Manager

Renault Italia S.p.A.

(Privately Held; 10,001 or more employees; Automotive industry)

October 2001 — July 2008 (6 years 10 months)

Managing and implementing interactive marketing strategies (B2B and B2C) through interactive channels: Internet (web marketing, e-business, social networking,…), New Media, Direct Mailing, Events, Telemarketing,.... Coordinating web, media and communication agencies. Managing creative elements, including the production of websites, banners, e-mailings, direct mailings,…
Managing integrated marketing and communication strategies, customer acquisition and loyalty programs. Coordinating data mining activities and target analysis and defining different treatments. Database management, customer data collection.
Leading cross functional projects including sales, IT, brand manager, advertising, training, finance teams.
Responsibility for 10 staff members.
Zone Manager

Renault Italia S.p.A.

(Automotive industry)

February 2000 — September 2001 (1 year 8 months)

Managing a group of dealers in Veneto and Lombardia, with responsibility for their commercial performances. Market analysis and strategic planning (organization, sales men management, advertising, promotion).
Media Relation Specialist

Renault Italia S.p.A.

(Automotive industry)

June 1995 — January 2000 (4 years 8 months)

Managing press relations, product and corporate communication. Organising press conferences and communication events. Co-ordinating Internal Communication (house-organs). Implementing Renault Italy’s first website.

Gabriella Favuzza’s Education

Ateneo Impresa

1993 — 1996
Università degli Studi di Palermo

Foreign Languages & Literatures , 1989 — 1994

Graduated with Honors (110/110 cum laude)