Gabriel Jaquemet

Current

• Founder/CEO/Owner at Parisetudiant.com

Past

• Marketing Manager at Yahoo! Europe
• Senior Marketing Manager at Yahoo! France
• Brand Manager & Online mediaplanner at OMD France

• E-business Project Manager Assistant at RCI Renault Crédit International
• Trade Marketing Intern at Canal+ Régie

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2 more...

Education

• Université Panthéon Sorbonne (Paris I)

Connections

330 connections

Industry

Internet

Websites

• My Company
• My Website

Gabriel Jaquemet’s Summary

Online marketing manager with broad experience on all marketing aspects : marketing plans, user acquisition programs, user retention, roi and monetizing issues, parternships, barters... for online products/services.

Gabriel Jaquemet’s Specialties:

Internet online media/services marketing specialist

Gabriel Jaquemet’s Experience

• Founder/CEO/Owner

  Parisetudiant.com

  (Internet industry)

  June 2009 — Present (7 months)

  • Created the brand and website in march 2000 : set business plan, content, design, code, team.
  • Successfully built a strong audience: 650 000 users & 2.5 million page views a month.
  • Define and manage audience source (SEO and partnerships) and monetization: ad/revenue programs (Display campaigns, Adsense, affiliation, partnerships).
  
  Parisetudiant.com is now part of Amaury / Le Parisien group

• Marketing Manager

  Yahoo! Europe

  (Public Company; YHOO; Internet industry)

  January 2008 — April 2009 (1 year 4 months)

  • Define and lead Sports strategy and marketing plan for Europe (in coordination with marketing leaders in UK, FR, DE, ES, IT), to actively support delivery of expected audience targets.
  Manage marketing activities with European partner Eurosport: co-branding marketing and operations.
  • Implement and coordinate marketing plan across Europe: manage creation and implementation of consumer-focused marketing assets including banners, emails, micro-sites, TV spots.
  • Analyze the performance and best practices of marketing activities and share results with local team to involve them in the successful campaigns.
  Drive significant audience records during special events such as Euro 2008 and Olympics.
  • Participate to the definition of product roadmap: decide new features development in line with marketing segmentation. Define product specifications and led implementation of the new Sports Newsletters with 5 product managers in Europe: content, design and objectives.

• Senior Marketing Manager

  Yahoo! France

  (Public Company; YHOO; Internet industry)

  December 2002 — December 2007 (5 years 1 month)

  • Set marketing goals, segmentation and local strategy for several products as Yahoo! Mail, Sport, Mobile & Music; in coordination with Products, PR and European Teams.
  • Planned communication budgets & campaigns. Led creative and media planning briefs (banners, SEM, viral, emails…). On-line/off-line campaigns follow-up and results optimization (awareness, clicks, conversions, revenue, ROI).
  • Managed retention and engagement programs: newsletters, CRM, on-network promotions
  • Supervised and managed a team of 2
  Research / Trade Marketing Assistant (06/2002-11/2002)
  • Managed audience reports and dashboards, ad hoc studies (Nielsen //NetRatings panel - TGI…).
  • Analyzed campaigns performance for clients (post test awareness and conversion tracking).

• Brand Manager & Online mediaplanner

  OMD France

  (Public Company; OMC; Marketing and Advertising industry)

  January 2004 — December 2004 (1 year )

  • Led cross media communication strategy for Yahoo! (Yahoo! Mail and Y! Personals campaigns).
  • Worked on on-line media planning & buying for Yahoo! (SEM, Affiliation, CPC, CPM).

• E-business Project Manager Assistant

  RCI Renault Crédit International

  (Public Company; WYN; Leisure, Travel & Tourism industry)

  2001 — 2002 (1 year )

  • Participated in the launch of the institutional website rcibanque.com: led content and design coordination with the creative agency and internal departments.
  • Defined CRM strategy for a vehicle launch in 5 countries in Europe.

• Trade Marketing Intern

  Canal+ Régie

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  June 2000 — September 2001 (1 year 4 months)

  • Prepared TV channel sales pitch construction for several channels including: Canal Jimmy - 13ème rue...
  • Conducted audience analysis and created media plans for sales campaigns

Gabriel Jaquemet’s Education

• Université Panthéon Sorbonne (Paris I)

  Master Professionnel , Marketing , 2001 — 2002

  DESS (MSc) in Marketing - Sorbonne University of Paris
  Master’s thesis: « Internet web advertising effectiveness measurement »

  Activities and Societies:

  Director of Marketing Sorbonne Alumni Association in 2002 - www.marketing-sorbonne.net

Additional Information

Gabriel Jaquemet’s Websites:

• My Company
• My Website

Gabriel Jaquemet’s Interests:

Photography, Travel, Tennis, Football, Ski.

Gabriel Jaquemet’s Groups:

AMS : Marketing Sorbonne Alumni Association

•    FrenchWeb.fr - le groupe des professionnels du net francophone
•    Yahoo!
•    Association Marketing Sorbonne :: AMS

Gabriel Jaquemet’s Contact Settings

Interested In:

• career opportunities
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch