Gabbi Baker

Gabbi Baker

Student at The George Washington University

Location
Washington D.C. Metro Area
Industry
Marketing and Advertising

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Gabbi Baker's Overview

Past

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Education
  • The George Washington University - School of Business
  • Richland Northeast High School
Recommendations

5 people have recommended Gabbi

Connections

500+ connections

Gabbi Baker's Experience

Marketing Intern

Vucurevich Simons Advisory Group

Privately Held; 11-50 employees; Food & Beverages industry

January 2013 – May 2013 (5 months)

Account Management Intern

Ogilvy & Mather

Public Company; 10,001+ employees; WPP; Marketing and Advertising industry

June 2012 – August 2012 (3 months) New York, NY

• Assisted with managing projects & campaigns for worldwide client IBM by collaborating with the strategy, media, creative, proofreading, trafficking, search, & project management teams to execute demand generation marketing initiatives.

• Led a six-person intern team through a two-month project to develop and present an integrated advertising campaign for Castrol EDGE.

Social Media Intern

The George Washington University School of Business, The F. David Fowler Career Center

Educational Institution; 5001-10,000 employees; Higher Education industry

February 2012 – May 2012 (4 months) Washington D.C.

• Contributed to the development of social media strategy and content creation to increase engagement with career services through Facebook and Twitter.

• Filmed student profiles highlighting experiences using career services and assisted in editing into two short videos that received a combined 500+ views within a week of launching.

Intern

JESS3

Privately Held; 11-50 employees; Marketing and Advertising industry

June 2011 – July 2011 (2 months) Washington, DC

• Helped with the launch of “More Seats,” a ForbesWoman blog, by collaborating with President Leslie Bradshaw to brainstorm content, draft posts, contact guests, & provide launch support.

• Researched billing codes & time-tracking software and created an implementation guide to allow employees & contractors to more effectively bill clients through Harvest.

Assistant

Alexandra and Company

March 2011 – July 2011 (5 months) Washington, DC

• Worked closely with wedding planner to prepare for six summer weddings, including attending client meetings, identifying & scheduling vendors, creating day-of schedules, supervising set up & breakdown logistics on-site, & directing ceremony rehearsals.

Assistant Digital Production Intern

Washington Life magazine

Privately Held; 11-50 employees; Media Production industry

January 2011 – June 2011 (6 months)

• Wrote weekly blog, “Society 2.0: This Week’s Top ‘Status’ Report,” that featured notable tweets about current events and regularly received over 200 page views.

• Edited and posted digital content to WordPress website and promoted articles on Facebook and Twitter to over 1,000 followers.

Marketing and Communications Intern

BBYO

Nonprofit; 51-200 employees; Nonprofit Organization Management industry

August 2010 – December 2010 (5 months)

• Built and maintained the International Presidents’ blog (www.bbyo.org/keepingpace) by coordinating submissions, editing and formatting entries and uploading maps, photos, and videos using ARCOS content management system.

• Completed various marketing-related tasks including, but not limited to, drafting press releases, media monitoring, updating presentations, creating “how-to” guides and communicating with field staff across the country.

Leadership Development Diamond Summer Intern

AIPAC

Nonprofit; 201-500 employees; Political Organization industry

June 2010 – August 2010 (3 months)

• Oversaw the planning of and recruiting for the annual Summer Seminar Series, three forums for interns and young professionals interested in America’s role in the Middle East, with over 500 people in attendance.

• Planned and led multiple breakout sessions at four-day Saban Leadership Seminar, motivating first time attendees and educating participants on how to be more effective activists.

Intern

CRAFT | Media/Digital

Partnership; 11-50 employees; Marketing and Advertising industry

January 2010 – April 2010 (4 months)

• Discovered and edited photos and video for the production of online media spots for congressional candidates and political organizations.

• Aided in the proofreading of direct mail pieces by reviewing content and revising information.

Intern

The PANIM Institute for Jewish Leadership and Values

October 2009 – March 2010 (6 months)

• Organized materials in preparation for registration, program, and travel at Panim el Panim three-day leadership seminars for high school students.

• Served as an assistant faculty during seminars by overseeing operations, facilitating programs, and acting as a liaison between the organization and the hotel.

Intern for Rep. Joe Wilson (R-SC)

United States House of Representatives

Government Agency; 10,001+ employees; Legislative Office industry

June 2009 – August 2009 (3 months)

• Worked alongside Congressional staff members during the summer session and attended evening and weekend fundraising events.

• Facilitated small group tours of the United States Capitol Building in an effort to educate constituents about the history of the United States and of South Carolina.

• Communicated with constituents on a daily basis by listening to concerns, addressing problems, and presenting information about Congressional issues.

International Vice President of Teen Programming

BBYO

Nonprofit; 51-200 employees; Nonprofit Organization Management industry

July 2008 – June 2009 (1 year)

• Planned, coordinated, and implemented International Convention 2009, a four-day annual conference focused on leadership, Judaism, and social justice with over 800 teens in attendance.

• Supervised 47 Regional Vice Presidents of Programming across the nation to ensure that programming initiatives were implemented properly.

• Introduced and maintained the BBYO Online Program Bank (www.bbyoprogrambank.org) by uploading, approving, and organizing more than 300 programs and events.

Intern

Lindsey Graham for Senate

May 2008 – June 2008 (2 months)

Gabbi Baker's Education

The George Washington University - School of Business

Bachelor of Business Administration, Marketing

2009 – 2013 (expected)

Activities and Societies: Alpha Delta Pi Sorority, Capitol Advertising, GW Acting Politically for Israel (GAP), GW Women in Business, GWSB New York Career Trek, Inaugural Ball Committee, Senior Class Gift Committee, Senior Interviewer Program, Undergraduate Business Association (UBA)

Richland Northeast High School

2005 – 2009

Gabbi Baker's Projects

  • AAF National Student Advertising Competition (NSAC)

    • January 2013 to Present
    Team Members: Gabbi Baker, Hunter Pritchard, Peter Cook, Simi Ojuri, Corey Gregory, Adam Cole, Sevara Mallyn, Courtney Ross, Sarah Dalia, Jiayi Daphne Wang, Jamie Clark, Jason Grobstein, John B Macchione III

    • Worked with a team of 13 students to develop an integrated, nontraditional advertising campaign to drive awareness, consideration, and sales of client Glidden paint in Walmart stores.

    • Selected as one of five students to pitch campaign to agency professionals during a 20-minute presentation at the American Advertising Federation (AAF) District II competition in New York.

    • Awarded first place (http://bit.ly/ZI8jht) in AAF District II competition against 13 other colleges. Will travel in June to compete at the national level in Phoenix, AZ.

Gabbi Baker's Additional Information

Groups and Associations:
Honors and Awards:

Finalist, EDENS smART Retail Challenge, 2013 (http://prn.to/1310ZOL)
Second Place, Deloitte's Battle of the Beltway Case Competition, 2011
GW Delegate, Undergraduate Business School Leadership Conference, 2011
Valedictorian, AIPAC Student Speakers Bureau, 2010

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