
Mobile Media Expert / Content Manager / Music Producer / Developer
Brazil

Mobile Media Expert / Content Manager / Music Producer / Developer
Brazil
Multidisciplinary profile, with BA in Communications and extensive tech experience including multimedia, internet and mobile.
Five years of experience in the brazilian mobile market, developing products for all major carriers in Brazil.
Ten years of experience in multimedia content creation with emphasis in music production and audio editing. Deep knowledge of A/V content production tools, compression codecs, mobile platforms and DRM.
Accomplished music producer and performer with extensive portfolio on theatrical and TV soundtracks.
Design and development for the web according to the W3C standards (XHTML, CSS, DOM, AJAX, client-side scripting etc.) for enterprise-level customers as Petrobras (Brazil's main petroleum company) and Bradesco Seguros (the biggest insurance company in Brazil).
Extensive programming experience in dynamic scripting languages (Ruby, Python and PHP).
Server-side development on LAMP (Linux + Apache + MySQL + PHP), Ruby on Rails and Django.
Fluent in Linux, Windows and Mac platforms.
Digital Media, Multimedia, Audio, Video, Content Production, Content Managment, Portfolio Management, Mobile Platforms, Music Production, Media Compression, Product Development, Software Development.
(Privately Held; 51-200 employees; Media Production industry)
2008 — Present (less than a year)
- Web development in Ruby on Rails for web and mobile platforms.
- Server management (Linux, Solaris and distributed computing on Amazon EC2/S3).
(Information Technology and Services industry)
November 2007 — February 2008 (4 months)
Development of corporate management systems using web-based technologies.
Main accomplishments:
- Definition and modeling of the treasury control system for the financial operations office at EBX S.A.
(Privately Held; 1-10 employees; Internet industry)
June 2007 — February 2008 (9 months)
Server and client-side development on web-based projects and technology consulting on mobile-based projects.
Main accomplishments:
- Architecture, design and client-side programming of the new mobile website for O Globo Online (http://globon.mobi).
(Privately Held; 51-200 employees; Telecommunications industry)
December 2004 — June 2007 (2 years 7 months)
M4U is one of the leading mobile service (VAS) integrators in Brazil, working as white-label content provider to Oi and Brasil Telecom mobile carriers.
Main accomplishments:
- Handset market analysis, content format research and definition of production guidelines.
- Definition of the content production workflow.
- Hiring of the content creation staff.
- Development of several media format conversion tools in Python.
- Content production, including ringtones, audiotones (also known as truetones/mastertones) and videos.
- Analysis and implementation of audio formats and DRM schemes for full-track distribution over 2.5G networks (GPRS/EDGE).
(Public Company; 51-200 employees; Telecommunications industry)
March 2003 — December 2004 (1 year 10 months)
Blah! (formerly TimNet) was Telecom Italia's VAS provider for the teen audience. Its main product was Blah! Chat, a SMS-based instant messenger which gave birth to the largest mobile-based social network in Brazil - and the only ever to span over more than one carrier. I was hired to kickstart the internal production of mobile content (ringtones and multimedia products).
Main accomplishments:
- Handset market analysis and format research.
- Definition of the production standards for monophonic and polyphonic ringtones.
- Hiring of the content creation staff.
- Content selecion and production for Brazil and Latin America.
- Product development for the Blah! user community.
(Public Company; 10,001 or more employees; Oil & Energy industry)
November 2001 — February 2003 (1 year 4 months)
I was hired through E-Dablio - a Petrobras business partner - to design and integrate the Balanced Scorecards (BSC) system interface. BSC is a multidimensional enterprise performance analysis tool targeted at the high-level management staff.
Main accomplishments:
- Design and development of a scalable browser-based user interface targeting desktops, tablets, palmtops and a 4096x1600 pixel videowall in Petrobras' main conference room. Anticipanting in some years a practice that is commonplace now, the interface uses the same HTML code for all outputs, varying only the CSS. It was certainly one of the most interesting design projects in which I've been involved.
(Privately Held; 11-50 employees; Internet industry)
December 2000 — August 2001 (9 months)
Main accomplishments:
- Design and development of Bradesco Seguros' intranet user interface, creating reusable elements which unified the look, feel and usability of several formerly isolated applications.
- Website design for customers with wildly varied profiles as Redley Surfwear, Facilita (a credit company), GlaxoSmithkline and Bradesco Seguros.
(Privately Held; 11-50 employees; Internet industry)
August 1999 — September 2000 (1 year 2 months)
Main accomplishments:
- As art director, I created a substantial number of banner ads for Lokau.com (a former auction site), earning a "Rio's Best/1999" award from Clube de Criação do Rio de Janeiro (an advertising guild).
- Redesign of the user interface for the wedding gifts list system for Pontofrio.com, one of the main brazilian domestic appliances store.
Bachelor of Arts, Communications, Comunicação Social, Publishing, Produção Editorial, Multimedia, 1994 — 1999
New Technologies, Mobile Technologies, Software Development, User-generated Content, Linux, Open Source, Music Production, Multimedia.
Gerador Zero, Linuxchix, iCommons, Poplist, re:combo