Eliane Alhadeff

Eliane Alhadeff

Owner at FUTURE-MAKING SERIOUS GAMES

Location
Houston, Texas Area
Industry
Computer Games

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Eliane Alhadeff's Overview

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Eliane Alhadeff's Summary

Eliane Alhadeff, owner at FUTURE-MAKING SERIOUS GAMES and an executive partner at E-GURU, is acknowledged worldwide as a thought-leader in the emerging Serious Games Market. Author of the SERIOUS GAMES MARKET & FUTURE-MAKING SERIOUS GAMES Blogs, and guest author @ Futurelab’s Marketing & Strategy Innovation in UK, her last 8-year futuring and modeling of the Serious Games space has illuminated the path forward and provided much-needed valuable insights for organizations introducing Serious Games to make companies' value proposition more compelling.

Recognized as having an abundance of knowledge and a firm understanding of how games are being utilized for education & learning, consumer engagement & customer retention, Alhadeff has become an “Industry” evaluator for the SERIOUS GAMES SHOWCASE & CHALLENGE (SGS&C), that occurs at each year's I/ITSEC (Interservice/Industry Training & Simulation Conference) in US and is the world’s largest modeling & simulation event . The SGS&C incorporates evaluation teams from Industry, Academia and Government and since 2010 Alhadeff has been part of a multi-disciplinary Industry team that includes some of the brightest folks around that deal with this topic.

As of 2014, Alhadeff has also become a member of the Judging Committee for the INTERNATIONAL SERIOUS PLAY AWARDS that gathers top-tier academic, business and government leaders at the forefront of serious game development and is held annually in US as part of Serious Games Association major conference.

Eliane Alhadeff earned a Master degree in Business Administration (MBA) from COPPEAD and a Bachelor degree in Architecture + Urbanism (BArch) from Rio de Janeiro Federal University – UFRJ. She is passionate about exploring how entertainment and games can be used for building a better future. Her personal credo: If you want to change the future, play it first!

Specialties: Serious Games-Social Networking-Blogging-Game Modeling/Evaluation-Thought Leadership-Global Sourcing

Eliane Alhadeff's Experience

Executive Partner

E-Guru

Privately Held; 51-200 employees; Information Technology and Services industry

August 2010Present (4 years 2 months)

Established in 2001 in Brazil to provide learning solutions for large corporations, e-Guru has been developing corporate solutions that make use of game-based approach and technology.

e-Guru employs Serious Games as a means to ensure content retention by simulating everyday work situations. The methodology developed and adopted by e-Guru can be applied to Sales Force Training, Induction Programs, Business Games, Coaching and Feedback, Company Policies, Recruitment Games and Competency Diagnosis, Product Presentation and more recently consumer engagement & customer retention.

Privately Held; 1-10 employees; Computer Games industry

March 2006Present (8 years 7 months)

SERIOUS GAMES Research, Development & Advocacy

Going Global Businesses

Shell Oil Company

Public Company; 10,001+ employees; RDSA; Oil & Energy industry

August 1999February 2006 (6 years 7 months)

Created a ground breaking, collaborative, platform for Strategic Sourcing worldwide
Implemented proof of concept in Brazil, UK, Germany
Rolled-out in 45 countries in Latin America
Acknowledged as a Global Benchmark by Oil Industry Associations, Cap Gemini and A.T.Kearney

Global Office Architect

Shell Oil Company

Public Company; 10,001+ employees; RDSA; Oil & Energy industry

January 1996July 1999 (3 years 7 months) NY - Boston - Paris - London

Office Of The Future Thinking & Modeling + Real Estate Divestment

Networked Team:

Shell Global Office Team

Office Of The Future Research Project: Cornell University - College of Human Ecology

"SpaceTime" Office Proof of Concept: Accenture US and European Hub

"SpaceTime" Environment Modeling: Chadwick International Management Architects

Eliane Alhadeff's Honors and Awards

  • Silver Medal - São Paulo, “State Governor” Award

    São Paulo's International Architecture Biennial - IAB SP

    Creativity Center Project - “ARCHITECTURE FOR ALL, BUILDING CITIZENSHIP” Category

Eliane Alhadeff's Courses

  • Going Global Businesses

    Shell Oil Company

    • International Negotiation Skills
    • LEAP - Leadership and Performance Program

Eliane Alhadeff's Projects

  • New Ways of Working

    • January 1996 to July 1999
    Team Members: Eliane Alhadeff

    "New Ways of Working", in the context of Global Office modeling, was a major Shell Project bringing together people, processes and technology to create one global platform for virtual teamwork worldwide.


    Networked Team:
    "Office Of The Future" Research Project: Cornell University - College of Human Ecology
    "SpaceTime" Office Proof of Concept: Accenture US and European Hub
    "SpaceTime" Environment Modeling: Chadwick International Management Architects - established the spatial demand of major organizations and promoted a non-territorial office environment.

Eliane Alhadeff's Publications

  • Guest Author at Futurelab-UK

    • Futurelab - Marketing & Strategy Innovation
    Authors: Eliane Alhadeff

    Futurelab team is composed by Associates, Alliances and Blog Contributors. Eliane Alhadeff is a contributor to Futurelab's Marketing & Strategy Innovation Blog.

Eliane Alhadeff's Organizations

  • Serious Games Association

    Member
    • August 2011 to Present
  • Serious Games Society

    Member
    • March 2014 to Present

Eliane Alhadeff's Volunteer Experience & Causes

  • Volunteer Experience

    • "JA Be Entrepreneurial" Program Mentor at High-Schools

      Junior Achievement of New York
      • Education
      2004 present (10 years)

      JA Be Entrepreneurial, a high school program, focuses on challenging students, through interactive classroom activities, to start their own entrepreneurial venture while still in high school. One of ten JA programs designed with the specific needs of upper grade students in mind, JA Be Entrepreneurial provides useful, practical content to assist students to transition into becoming productive, contributing members of society.

  • Volunteer Interests

    • Causes I care about:

      • Civil Rights and Social Action
      • Education
      • Science and Technology
    • Organizations I support:

      • Global Kids

Eliane Alhadeff's Languages

  • English

    (Native or bilingual proficiency)
  • Portuguese

    (Native or bilingual proficiency)

Eliane Alhadeff's Skills & Expertise

  1. Serious Games
  2. Strategy
  3. Social Networking
  4. Online Gaming
  5. Computer Games
  6. Game Development
  7. Blogging
  8. Marketing
  9. Start-ups
  10. Training
  11. Strategic Thinking
  12. Modeling
  13. Mobile Games
  14. Game-based Learning
  15. Strategic Partnerships
  16. User Experience
  17. Global Marketing
  18. Coaching
  19. Community Sites
  20. Mobile Applications
  21. Thought Leadership
  22. Business Strategy
  23. Digital Strategy
  24. Digital Media
  25. Online Marketing
  26. Social Games
  27. Game Evaluation
  28. Mobile Marketing
  29. Advisory Boards

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