Olle Svensson

Olle Svensson

Independent consultant @funny you should ask

Location
Stockholm, Sweden
Industry
Marketing and Advertising

As a LinkedIn member, you'll join 300 million other professionals who are sharing connections, ideas, and opportunities.

  • See who you and Olle Svensson know in common
  • Get introduced to Olle Svensson
  • Contact Olle Svensson directly

View Olle's full profile

Olle Svensson's Overview

Current
Past
  • Secretary at Account Planning Group Sweden
  • Lecturer & Managerial Board at The Media Institute
  • Digital Planner at EBM
  • Relations & Communications at Egames TV
Education
Connections

468 connections

Olle Svensson's Summary

Commercial creativity is a fitting definition of what I do. Brands, media & technology - and us humans. I help brands and organisations make sense and better use of our connected society. From a technology and media perspective it’s no news - but its implication on organisations, the art of brand building, and grasping how it all relates and transcends disciplines - is still highly challenging. Here’s where you find me.

I have broad experience working with big global brands as well as really tiny ones on strategic brand planning, experience planning, through to digital strategies/plans and implementations, as well as development of digital products & services. I currently operate as a consultant offering services within aforementioned areas, as well as working on two ventures with partners in crime.

Also collaborator at Hyper Island Master Classes and courses in digital/business strategy and transformation.

Specialties: Brand & communications planning, digital strategy and tactics. Emerging technologies and implications for business, brand and communication strategy.

Olle Svensson's Experience

Sole Proprietorship; 1-10 employees; Marketing and Advertising industry

June 2005Present (9 years 4 months) Stockholm, Sweden

What started as a blog now serves as a think-tank and consultancy for helping organisations and agencies with matters relating to brands, media & technology - and us people.

Projects I get involved in, and the services I provide, relate to brand- and digital strategy, freelance planning for agencies, as well as speaker and workshop engagements. This, in combination with two ventures within fashion and collaborative work, fills the calendar pretty well.

Organisations I recently or currently work with include Acne Advertising, digital agency DigitasLBi, branding agency B-E-R-G, media agency HowCom, IT/technology brand Dustin to name a few. I also frequently collaborate with Hyper Island on master classes and other concepts within digital/organisational transformation.

Strategic Planner

Tre Kronor Creative

Public Company; 11-50 employees; Marketing and Advertising industry

February 2012November 2013 (1 year 10 months) Stockholm, Sweden

As strategic planner primarily on the creative side I was highly involved in the integration with Tre Kronor Media. Guiding clients from a brand and communications strategy POV, and bridging into media. The vision with Creative and Media as a joint offer meant integrating media centric aspects such as RTB, dynamic versioning, data driven thinking and performance based marketing with the advertising discipline.

Senior Planner

Gyro, London

Privately Held; 501-1000 employees; Marketing and Advertising industry

January 2011July 2011 (7 months) London, United Kingdom

Planning on FedEx (EMEA) and Virgin Atlantic, with extra focus and responsibilities in digital/social media strategy.

Privately Held; 501-1000 employees; Marketing and Advertising industry

August 2006January 2011 (4 years 6 months) Stockholm, Sweden

A global full service ad agency network. Brand- and integrated comms planning on local clients as well as nordic, EMEA and global. As part of the Digital Ignition Group I was heavily involved in developing the digital offering and capabilities within the global network. Clients and disciplines includes H&M (also service idea & service design), AGA Aqvia, Adobe, Reebok and an award winning bordello...

Secretary

Account Planning Group Sweden

June 2009November 2010 (1 year 6 months)

The Swedish branch of the APG. We make sure the planning community gets interesting input, new perspectives and skills. See apgsweden.com for more.

Lecturer & Managerial Board

The Media Institute

Privately Held; 11-50 employees; Higher Education industry

September 2008October 2010 (2 years 2 months)

The Media Institute/School in Stockholm provides educational programs in marketing and communications through external lecturers from relevant industries. I share a perspective on planning and emerging technologies (and implications for planning).
Also on the managerial board.

Digital Planner

EBM

July 2005July 2006 (1 year 1 month) Stockholm, Sweden

Digital strategist, handling all digital communications activities and CRM-programs at a DM agency (acquired by Direktmedia). Clients include P&G, Hill's Pet Nutrition amongst others.

Relations & Communications

Egames TV

March 2005December 2005 (10 months) Stockholm, Sweden

A start-up internet company broadcasting counterstrike gaming (yes, these guys are pros), producing formats and news updates for a global market. All mediated through a streaming service. Youtube swept the rug, lack of money too. A highly rewarding experience of failure though.

Olle Svensson's Projects

  • Lanvin for H&M

    • September 2010 to December 2010
    Team Members: Olle Svensson, Emanuel Lantz

    Case: https://vimeo.com/22079780

    The challenge
    Launch and create a hype around H&M’s latest collaboration with the fashion design house Lanvin. Using nothing but social media for the first time.

    Objectives
    Create awareness and buzz, amongst fashion interested people, around the Lanvin for H&M launch as well as post-launch.

    Insight
    Designers and bloggers have a commonality in the fact that their inspiration, reflections and ideas only are as good as the response they get. It’s the sensibility to trends, subjects and ideas yet to come, that sets the great ones apart from the good.

    Strategy:
    Give fashion bloggers a means to highlight their inspiration and reason for blogging in a way that begs for a dialogue/response/action.

    Idea
    Vote for my blog (https://vimeo.com/22079780)

  • Bordellen i Almedalen

    • July 2010 to July 2010
    Team Members: Olle Svensson, Emanuel Lantz

    Utmaning
    Hur får man färre att köpa sex? Och hur får man färre att köpa sex när avsändaren är en liten tjejjour i Järfälla som har en budget på 850 000 kronor? Det var avgörande för oss att skapa skriverier och diskussioner i ämnet sexhandel för att få effekt. Genom debatten skulle vi kunna lyfta fram baksidan av prostitution och därigenom förändra attityder och motverka efterfrågan av sexköp.

    Lösning
    Vi bestämde oss för att utnyttja Sveriges största mediecirkus – Almedalsveckan – för att skapa debatt. Vi byggde en bordell som vi placerade i mitten av Almedalen med budskapet ”Hej alla sexköpare och sexförespråkare, här i bordellen kan ni mötas och känna er som hemma”. Med Bordellen i Almedalen lyckades vi få politiker, journalister och semestrande svenskar att äntligen börja diskutera konsekvenserna av sexhandel.

    Resultat
    Bordellen i Almedalen var folkbildande och blev nyhetsstoff på TV4, Sveriges Radio, i dagstidningar, på nätet och som egen programpunkt på SVT – “Duellen om Bordellen”. Frågan dominerade utrymmet på Sveriges största mediescen. Medievärdet beräknades till nära 10 miljoner kronor och Bordellen i Almedalen utsågs till Almedalsveckans främsta Mediamaktfaktor.

    Priser
    100W, Samhällsreklam, 100-wattaren.
    75W, Smart reklam, 100-wattaren.
    Guld, Integrated Marketing, Sabre Awards.
    Silver, Årets Samhällsinformationskampanj, Spinn.
    Årets mest kreativa lösning, Gyllene Hjulet.
    Årets samhällsengagemang, Gyllene Hjulet.
    Årets Mediemaktfaktor, Tidningsutgivarna.
    Diplom, Media, Guldägget.

  • H&M - We Love Horses

    • January 2009 to Present

    H&M kom till oss med en insikt; de ville utvidga sitt sponsorskap tillsammans med Malin Baryard och Peder Fredricson – två kända ryttare. Att det fanns ett stort intresse runt Malin och Peder visste man, men hur skulle de nå fansen på bästa sätt?

    Utmaning
    Att skapa en dialog med denna kräsna målgrupp (hästintresserade tjejer och killar från 13-30 år) för att i förlängningen öka intresset runt varumärket och H&M:s kläder. Att gå från ett ”klassiskt” sponsorskap och ta det till en helt ny nivå.

    Lösning
    Efter noggrann research tog vi fram konceptet H&M – We Love Horses, där navet i all kommunikation kretsar runt Facebook-sida, som snabbt tog skruv. Sedan kopplade vi på events, PR, filmer, datorspel, Twitter med mera. Vi skapar också uppmärksamhet i olika mediekanaler, kommer på nya idéer vi kan knyta runt konceptet, för att ytterligare driva intresse för Facebook-sidan och ge ett mervärde till alla hästintresserade.

    Resultat
    ”
H&M – We Love Horses” har idag (oktober 2012) drygt 65 000 likes på Facebook och växer – varje dag. Målgruppen är enormt aktiv och det är hög kvalitet på dialograpporterna, samt de kvartalsuppföljningar som görs. Vi har kort och gott en väldigt nöjd kund. Och en ”kampanj” som aldrig tar slut, utan ständigt pågår.

Olle Svensson's Skills & Expertise

  1. Digital Strategy
  2. Advertising
  3. Social Media Marketing
  4. Brand Architecture
  5. Media Strategy
  6. Digital Marketing
  7. strategic planning
  8. brand planning
  9. Experience planning
  10. Strategic Planning
  11. Brand Management
  12. Creative Strategy
  13. Mobile Marketing
  14. Marketing
  15. Strategy
  16. Online Advertising
  17. Corporate Branding
  18. Interactive Advertising
  19. Creative Direction
  20. Online Marketing
  21. Integrated Marketing
  22. Digital Media
  23. Customer Insight
  24. Strategic Communications
  25. Concept Development
  26. Start-ups
  27. Brand Development

View All (27) Skills View Fewer Skills

Olle Svensson's Courses

  • Planner

    GyroHSR, Stockholm

    • Hyper Island Master Class

Olle Svensson's Education

Kalmar University

Bachelors, Media and Communications, Economics

20022005

Media and Communications (major), and Marketing.
University of Kalmar.

LBS

Degree, Intranet Development

19992001

Web Design, Usability, Object Oriented Analysis, Application Development, Database Design etc.

Halmstad University

English

19991999

English

Olle Svensson's Additional Information

Interests:

Technology in general and networked/connected specifically, media studies, sociology, business practice and strategy, brand/communication/advertising effectiveness research. Outside of work; Running, documentaries of any kind, whisky, craft beer and photography.

Groups and Associations:

Secretary of APG Sweden Managerial Board of The Media Institute, Stockholm Presenter, Hyper Island Master Classes

Honors and Awards:

Gold - Sabre Awards, Integrated Marketing
Gold (100W) - 100 Watt Effectiveness Award, 2010
Silver (75W) - 100 Watt Effectiveness Award, 2010
Silver - Spinn PR Awards, 2010

Contact Olle for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

View Olle Svensson’s full profile to...

  • See who you and Olle Svensson know in common
  • Get introduced to Olle Svensson
  • Contact Olle Svensson directly

View Olle's full profile

Not the Olle Svensson you were looking for? View more »

Viewers of this profile also viewed...