Felipe Spina
Planning Manager
- Location
- São Paulo Area, Brazil
- Industry
- Internet
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Felipe Spina's Overview
- Current
-
- Media Planner at Sinc
- Past
-
- Planning Manager at Urban Summer Digital Creative
- Marketing Analyst online at ASUS
- Project manager at illegal design
- Promotional marketing at Student World
- Interaction Design at PRODAM / PORTAL PREFEITURA DE SÃO PAULO
- Product/Interface designer at Draft FCB
- Interface/manager front-end at Euro RSCG Worldwide
- Interface manager at Organic, Inc
- Intern at F.biz
- Education
-
- Fundação Getúlio Vargas
- Miami Ad School
- Australian Pacific College
-
Faculdade Oswaldo Cruz
-
Escola Técnica Oswaldo Cruz
- Recommendations
-
6 people have recommended Felipe
- Connections
-
500+ connections
- Websites
Felipe Spina's Summary
I have worked over eight years in advertising & marketing online.
Planning strategies, research and analytics for marketing campaigns.
Lead creative for transmedia, multi-platform marketing and branded entertainment.
Drive and engaged Brand development, web traffic growth, web site user experience and advertising revenue.
I wrote the eBook called Facebook Marketing Aug/2011: http://www.facemarketing.com.br
Also, you could be seen in my portfolio, check it out: http://www.fspina.com
Specialties
Expertises in performance with online medias such as Websites, Mobile, Blogs, Communities, Social Networks, Advergames, Viral Marketing, SEO and SEM, Brand development, web traffic growth, web site UI and advertising revenue.
User experience and managing webpages in W3C patterns with usability and accessibility for cross-browsers and multi-platforms as well as using SEO optimization.
Felipe Spina's Experience
Media Planner
Sinc
Privately Held; 51-200 employees; Internet industry
February 2012 – Present (4 months)
Media planning all strategies to get the goal.
Also include branded content, product placement and prompted awareness.
Planning Manager
Urban Summer Digital Creative
Partnership; 11-50 employees; Internet industry
August 2011 – January 2012 (6 months)
Creating strategies and business plans to drive into all digital channels.
• Creative brief development
• Brand programs
• Field development
• Planning
Main clients: Audi, One Health, Amil, Apogeo, Itau
Marketing Analyst online
ASUS
Public Company; 10,001+ employees; 2357; Computer Hardware industry
August 2009 – March 2011 (1 year 8 months)
Manage all company’s content in online marketing driving the medias such as Websites, Blogs, Hotsites, Communities, Social Networks, Advergames, Viral Marketing, SEO and SEM.
Responsible for web traffic growth, website user interface and online advertising budget management, planning strategies, researching and analyzing traffic to improve the results and reducing the expenses.
Writing the script and production for videos on YouTube channel. Promoting at special events, action camp and shop decoration. Research new trends and social media engaging.
Every quarter has a higher KPI for goals achievement, CPC (Cost per Click) average and total clicks in ad campaigns, and opening/click-through ratio, decrease opt-out and increase opt-in in E-mail marketing database campaigns.
And also has the goal to keep in 90% (at least) the efficiency of tasks requested by HQ in ASUS main website.
Promotional marketing
Student World
January 2009 – June 2009 (6 months)
Responsibility for visual identity and promotion the travel agency based in Sydney that I created many advertising campaigns in different medias such as some poster’s, flyer’s, billboards, AD press, magazine, brochures, update website, newsletters, ecards for promote travel agency.
Product/Interface designer
Draft FCB
Public Company; 5001-10,000 employees; ipg; Marketing and Advertising industry
July 2006 – November 2006 (5 months)
Manager the website mobile phone Motorola Q in Portuguese and Spanish.
Manager the webgame of ARG (Alternate Reality Game) for promotional new car series called FIAT Idea Adventure, and all content as Websites, Hotsites, Landing pages, videogame characters and background, Blogging templates, Blog and Social Networks promotions, Gaming Q.A.
Main clients: Motorola and FIAT.
Interface/manager front-end
Euro RSCG Worldwide
Public Company; 10,001+ employees; HAV.PA; Marketing and Advertising industry
September 2004 – June 2006 (1 year 10 months)
Manager CMS systems from NOKIA, INTEL and Microsoft all latin american websites. Also, the creation of promotional websites and emails marketing.
Update Websites, Hotsites, Mobile, e-Shop, Blogs, Intranets, CMA and CMS content.
Main clients: Nokia, Intel, TIM, Reckitt, FEMSA, Microsoft.
Interface manager
Organic, Inc
Privately Held; 201-500 employees; OMC; Marketing and Advertising industry
July 2004 – September 2004 (3 months)
Freelancer for manager Ads banner in on-line campaing.
Main client: Spring.
Intern
F.biz
Privately Held; 201-500 employees; Marketing and Advertising industry
April 2003 – June 2004 (1 year 3 months)
Building Websites, Hotsites, Games and Ads banner optimization.
Main clients: C&A, Gatorade, Unilever, Itau, Vivo, Natura, McDonalds, Tetra Park, Dove, Nestlé, Procter & Gamble.
Felipe Spina's Skills & Expertise
Felipe Spina's Education
Fundação Getúlio Vargas
Digital media planning
2011 – 2011
Miami Ad School
BOOTCAMP FOR COMMUNICATIONS PLANNERS
2010 – 2010
Australian Pacific College
Business Communication Skills
2008 – 2009
Activities and Societies: Business plan, Induction presentation, 4P Marketing, New trends marketing, Customer Service, Maintain Business Resources, Conduct Market Research, Analyse Consumer Behaviour for Specific Markets, Identify Risk and Apply Risk Management Processes.
Faculdade Oswaldo Cruz
Virtual System: Web Design
2002 – 2004
Escola Técnica Oswaldo Cruz
Marketing and Advertising
1999 – 2001
Felipe Spina's Additional Information
- Websites:
- Interests:
-
planning, media, marketing, advertising
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