Ulbe Jelluma

Current

Project Manager at Print Power
Owner at Frysk

Past

Director at FutureBrand Belgium
Managing Director at Business/BBDO Brussels
European Strategy Director at TBWA/Hakuhodo Amsterdam

2 more...

Education

Katholieke Universiteit Leuven
Hanzehogeschool Groningen

Recommended

2 people have recommended Ulbe

Connections

411 connections

Industry

Marketing and Advertising

Websites

Ulbe Jelluma’s Summary

Ulbe is managing the networked consultancy and communication agency Frysk, focussing on Business-to-Specialist situations. Frysk clients address specialists in different fields; buyers, specifiers, engineers, finance directors,.. but also consumers buying complex product as insurance or mortgages. Acknowledging, understanding and addressing these groups with different messaging is key to the approach.
Frysk offers communication solutions for these business-to-specialist (b-t-s) companies that build the brands business.
Ulbe has 20+ years experience in major international advertising agencies serving blue chip FMCG clients as Unilever, Shell, American Express, Seagrams. In b-t-b category has/is working for clients such as Sappi Europe, Canon Europe, Ansell Europe, Creo/Scitex Europe, DuPont Europe and others.

Ulbe has been a member of the founding and organisation committee of the Belgian Effie Award and has also been awarded with an Effie. He is co-author of two books on Marketing and Industrial Marketing, a regular contributor to the trade press and a speaker at conferences and universities.