Marketing Manager Networks France-Benelux at Robert Bosch
Brussels Area, Belgium
- Current
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- Marketing Manager Workshop Concepts France-Benelux at Robert Bosch
- Past
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- Marketing Manager Automotive Aftermarket Benelux at Robert Bosch
- Marketing Division Manager at Damovo
- Business Development Manager at Fujitsu Siemens Computers
- Product Manager at IBM
- Education
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- Bosch Leadership Development Program
- INSTIMA
- Management Center Europe
- Katholieke Universiteit Leuven
- Aangenomen College Sint-Truiden
- Recommended
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6 people have recommended Bart - Connections
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386
connections
- Industry
- Automotive
- Websites
Bart Frison’s Summary
I have been privileged to both work in and lead marketing teams in different environments and sectors. This has not only enriched my marketing skill set but also brought me in contact with different cultures and nationalities. Thanks to these experiences, I bring an "out of the box" approach to the projects I am involved in.
Bart Frison’s Specialties:
• Change management: Inform, coach, make people understand changes and support them.
• Strategic planning: Think out of the box, apply best practices from other companies and other business sectors.
• Team management: Management style focusing on making people understand, allowing input but taking final responsibility.
• Intercultural skills: Experience is a broad international context with lots of direct and indirect international colleagues.
Bart Frison’s Experience
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Marketing Manager Workshop Concepts France-Benelux
Robert Bosch
(Privately Held; Automotive industry)
July 2009 — Present (6 months)
• Responsible for the different franchise concepts of Bosch in the Automotive Aftermarket in Belgium, France, Luxembourg and The Netherlands
• Management of a international team based in Paris and Brussels
• Profit and Loss responsibility
• Qualitative and quantitative target setting toward sales
• Brand Management and positioning of the different concepts
• Marketing and Communication (B2B and B2C)
• Business Development for the network
• Quality Management -
Marketing Manager Automotive Aftermarket Benelux
Robert Bosch
(Privately Held; Automotive industry)
July 2004 — July 2009 (5 years 1 month)
The Marketing Manager is responsible for product management and communication and the implementation of the distribution strategy in the local market, next to business planning and follow-up.
Other aspects of the job include:
• Support of the Regional Sales Director (head of division) in streamlining internal organization
• Implementation of electronic communication in customer communication
• Member of “IAM Excellence Workgroup” responsible for international Bosch strategy regarding trade marketing for the next 5 years
• Change focus of marketing team from product marketing to “4P” marketing increasing awareness of communication, promotion, advertising…
• Responsible for negotiating and closing strategic contracts with major key accounts
• Definition of the marketing and communication plan for both B2B as B2C business
• Responsible for overall business planning and follow-up -
Marketing Division Manager
Damovo
(Privately Held; Telecommunications industry)
April 2001 — April 2004 (3 years 1 month)
• Member of the international “Apollo Team” responsible for defining terms and conditions for spin-off from Ericsson to form an independent solution provider and determining the strategy of the new company.
• Preparation of spin-off from Ericsson
• Post spin-off strategic portfolio extension (selection of new solution partners)
• Change focus of product management team for Ericsson products to multi-vendor solution management
• Definition of marketing and communication plan -
Business Development Manager
Fujitsu Siemens Computers
(Computer Hardware industry)
May 1999 — April 2001 (2 years )
• Business development responsible for growing notebook business in Benelux-Nordic area
• Member of the Nordic Board
• Sales presentations to major European Key Accounts -
Product Manager
IBM
(Public Company; IBM; Information Technology and Services industry)
August 1994 — May 1999 (4 years 10 months)
• Account Manager Large Account Sales Team for Public Sector (12 months)
• Product Manager consumer and professional products
• Customization of B2B and B2C communication campaigns
• Customer and wholesaler presentations
Bart Frison’s Education
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Bosch Leadership Development Program
Certficate , People management, leadership , 2007 — 2007
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INSTIMA
Certificate , Advanced Marketing Management , 2002 — 2003
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Management Center Europe
Certificate , Leadership for Results , 2001 — 2001
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Katholieke Universiteit Leuven
Master , Applied Economic Sciences , October 1989 — June 1993
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Aangenomen College Sint-Truiden
1983 — 1989
Additional Information
Bart Frison’s Websites:
Bart Frison’s Interests:
Reading (non-fiction), Cooking, Nature
Bart Frison’s Groups:
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Robert Bosch GmbH -
Bosch Car Service - Nederland
Bart Frison’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
