Freya Mishra

Current

Project Head-Social Media Research at infoAnalytica

Past

Content Writer at infoAnalytica
Freelance Writer at Point of View
Editor at Glorious Publication Pvt Ltd

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Education

The Maharaja Sayajirao University of Baroda
The Maharaja Sayajirao University of Baroda
Army Public School

St. Mary's Presentation Convent

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1 more...

Recommended

2 people have recommended Freya

Connections

44 connections

Industry

Management Consulting

Websites

Freya Mishra’s Summary

Sports, adventure, creativity, living life differently, reading about people who have but taken the unusual path to lead the way is what makes life interesting for me. I guess that is the reason why I defied the rules and when people were taking up Science as a subject, I went ahead with Commerce and while most were opting for a MBA, I opted for a Masters in Communication Studies. I have never regretted any of my decisions, not even working in a News Channel like AajTak, even though it left me a tad bit more cynical towards the entire system.

Work for me is synonymous with passion, growth, and having a lot of fun. That aptly defines my position in infoAnalytica- Project Manager Social Media Marketing; yeah it is a lot of fun. Currently working on Reach 2.0, a fabulous project that leads me around the concept of Web 2.0, which is growing everyday.

Reach 2.0 incorporates all that and is infoAnalytica’s solution for creating new dimensions in the growth and innovation charts of an alternate marketing strategy. The fun does not end here; it extends to the work environment that is a pivotal part of my organization. We have a good mix of people, coming from all sections of the country, and we all get together for a game of golf, NASA competition, Scavenger Hunt, Visits to NGO’s and so on- it is our way of being progressive not only in our work but in our overall personality.

Freya Mishra’s Specialties:

Social Media Research, marketing and strategy
Web 2.0 strategic planning and implementation
Events visibility va social media
Blog Monitoring and Marketing
User Generated Content Analysis
Helping businesses join and manage on-line conversations through social media and web 2.0 technology.
Team building and management

Freya Mishra’s Experience

Project Head-Social Media Research

infoAnalytica

(Management Consulting industry)

February 2008 — Present (1 year 6 months)

For the past few months I have been involved with the research work around Web 2.0 and social media marketing.

My responsibilities include:
Client Interaction
Team management
Recruitment of personnel for the social media projects
Strategic implementation of emerging social media tools.
Providing support for infoAnalytica’s own social media efforts.
Driving infoAnalytica’s execution of client visibility programs (using Web 2.0- blogging, podcasting, wikis, online communities and viral marketing).
Research and Analysis of User Generated Content for clients industry.
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Content Writer

infoAnalytica

(Management Consulting industry)

August 2007 — January 2008 (6 months)

Wrote a few books, articles and, white paper.

Content Research on a project for Thompson Gale

The subjects were varied but the subject that I can term the most interesting of the lot was REAL ESTATE.
Freelance Writer

Point of View

(Newspapers industry)

January 2007 — July 2007 (7 months)

Feature writing for a newspaper for the Kashmir region.
This was a fun job as I got to write a few articles on the beautiful city and pen down the thoughts of the youth on what they want the city to be from what it is.
Editor

Glorious Publication Pvt Ltd

(Publishing industry)

August 2006 — January 2007 (6 months)

Book Editing
Content Writing
Picked up an application - Corel

Freya Mishra’s Education

The Maharaja Sayajirao University of Baroda

Masters in Communication Studies , 2003 — 2005

Activities and Societies:

Reporter for the University's Youth Festival
The Maharaja Sayajirao University of Baroda

Bachelor of Commerce , 2000 — 2003
Army Public School

Activities and Societies:

Editorial Team of the school magazine
Sports Team
St. Mary's Presentation Convent

Activities and Societies:

National Science Congress
Sports Team