Innovation & Project Manager at HUGO BOSS Ticino SA
Ticino, Switzerland
- Current
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- Innovation & Project Management at HUGO BOSS
- Invited lecturer on Interaction design at Zurich University Of The Arts
- Past
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- International business development manager at Audatex Systems
- International Product Manager at Audatex Systems
- Director Internal Services at The Fantastic Corporation
- Quality Assurance responsible of the R&D department at The Fantastic Corporation
- Product Design and Usability Consultant at Fantastic Cooperation
- Post Doctoral at ETH Zürich
- Education
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- Technische Universiteit Delft
- Technische Universiteit Delft
- Recommended
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- Industry
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- Websites
Fred Voorhorst’s Summary
New market assessment & strategy, technology services models, global customer support, building client consulting relationships, strategic marketing, international expansion strategies for smaller technology enterprises. Bridging the gab with the market by quantifying non-tangible information.
Fred Voorhorst’s Specialties:
Strategic marketing and business development professional, with particular interest in innovative research & development in areas covering product/business development with strong emphasis on product definition, customer needs, human perception and affordances.
Fred Voorhorst’s Experience
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International business development manager
Audatex Systems
(Public Company; 201-500 employees; Information Technology and Services industry)
January 2004 — August 2006 (2 years 8 months)
Responsible for market development and for implementing and executing sales plans, tactics, processes, and programs on a international and a key account basis for Audatex group members and licensees distributed over 25 countries. I worked with senior management to develop the strategy and business models, and identify and develop initial product offerings for our newly developed web based claims service platform
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International Product Manager
Audatex Systems
(Public Company; 201-500 employees; Information Technology and Services industry)
January 2002 — December 2003 (2 years)
Responsible for securing product marketing from a customer orientation, for the marketing strategy and for the general process of developing new products, taking programs and projects from concept to implementation, improving existing, and for the placement and deployment to Audatex group members and licensees distributed over 25 countries.
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Director Internal Services
The Fantastic Corporation
(Public Company; 51-200 employees; Information Technology and Services industry)
January 2001 — December 2001 (1 year)
Responsible for the area of Internal Services (the quality area), including the test team, the release control team, the maintenance team, the localization team, and two technical publication teams (one of which located in the USA). In total, the area consisted of about 20 persons.
This function I combined with the position of (interim) QA responsible. -
Quality Assurance responsible of the R&D department
The Fantastic Corporation
(Public Company; 51-200 employees; Information Technology and Services industry)
July 2000 — December 2000 (6 months)
This work focused on the introduction of the overall co-ordination/organization of quality control and process improvement. During this period I worked in close collaboration with a consultancy company with whom we first assessed our internal processes, and then, based on the results, re-defined the processed where necessary (according to SPICE/ISO 15504 and ISO 12207). It resulted in a first definition of the complete development process and a training for the entire department.
This function provided me an excellent overview of the development process and, more importantly, allowed me to refine my skills of driving for continuous improvement. -
Product Design and Usability Consultant
Fantastic Cooperation
(Public Company; 51-200 employees; Computer Software industry)
January 2000 — June 2000 (6 months)
Responsible for product usability, meaning ensuring that products meet user expectations from an interaction point of view, optimizing the product’s interaction/organization by planning and performing usability tests, defining guidelines, training developers and consulting on development projects.
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Post Doctoral
ETH Zürich
(Educational Institution; 501-1000 employees; Research industry)
June 1998 — December 1999 (1 year 7 months)
The topic of this work was use-centered product design with as main focus the design, development and empirical validation of an innovative multi-user augmented-reality/virtual-reality system called Built-it. During this period, responsibilities grew to include managing on-going research projects, initiating new ones, and initiating/maintaining internal and external contacts. Projects covered areas combing perceptual research, human computer/product interaction and work psychology.
Fred Voorhorst’s Education
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Technische Universiteit Delft
PhD, Industrial Design Engineering, 1993 — 1998
This work has resulted in a PhD Thesis entitled: Affording Action, Implementing Perception-Action Coupling for Endoscopy. The aim was the development of a product (a laparoscope for medical application) based on an innovative idea to enhance spatial perception via a monitor by linking perception and action. The project had an emphasis on meeting the user’s functional/behavioral expectations, and empirical validation, and was performed in close collaboration with industrial designers, mechanical engineers, and experimental surgeons (end-users) of an academic hospital. After a sequence of intermediate prototypes it resulted in a final product that was successfully validated in a practical situation.
Activities and societies: Member of the board of the Faculty of Industrial engineering. Mentor of various design courses and MSc final degree projects, Member of the general management of the department of Form Giving, Member of the Science Committee, representing PhD-research assistants -
Technische Universiteit Delft
MSc, Mechanical Engineering, 1987 — 1993
Additional Information
Fred Voorhorst’s Websites:
Fred Voorhorst’s Interests:
Interested in ecology in general, and Apples and Citroëns in particular. If not spending time with my wife and children, I enjoy driving my 2CV along the lake of Lugano, drawing cartoons, exploring arts and mathematics, building furniture or fiddling around with brusino.com. I have a small collection of 'all-in-one' Apple computers (naturally in working condition) for which I'm not sure to build a display case, or just turn them into aquaria. I enjoy biking, hiking in the mountains, sketching (especially on holiday), playing any (board) game with friends, volleyball, snowboarding, and (obviously) ice-skating on frozen Dutch canals. I do not take pleasure in drinking tea.
