Frédéric Vandendris

Frédéric Vandendris

Director Business Intelligence & Digital Services at Bisnode Belgium

Location
Brussels Area, Belgium
Industry
Marketing and Advertising

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Frédéric Vandendris's Overview

Current
  • Director Business Intelligence & Digital Services at Bisnode Belgium
  • Owner at Biz-Net
Past
Education
Connections

500+ connections

Websites

Frédéric Vandendris' Summary

After starting in Online Marketing in 1997, I have been active in strategically and operationally driving other domains such as DBM, sales approach and segmentation.
Today, my heart still clearly lies in the digital marketing sphere in which I keep finding the same excitement in looking at new initiatives coming from all sides, interacting with dtabases, the social web, and discovering the rise of new technologies and the user and business opportunities they create.

Specialties:
- (Pragmatic) Strategy and Business development;
- Proven successes with both users and advertisers in search and online advertising
- Experience as from the early days with new platforms such as mobile developments, Digital Television...
- Experience in market segmentation, sales strategy, planning and reporting for a sales force of more than 300 people;
- Operational processes and IT projects management;
- Fluent in French, English and Dutch.

Frédéric Vandendris' Experience

Director Business Intelligence & Digital Services

Bisnode Belgium

Privately Held; 51-200 employees; Marketing and Advertising industry

August 2014Present (2 months) Brussels Area, Belgium

Owner

Biz-Net

January 2009Present (5 years 9 months) Gent Area, Belgium

Web Marketing & IT Development consultancy services.
Interim management.

Regional Director Strategy & Business Development

Bisnode

Public Company; 5001-10,000 employees; Information Services industry

June 2012July 2014 (2 years 2 months) Brussels Area, Belgium

Product & Market Strategy.
Setup and co-Implementation of multi-year strategic product plans in local unit.
Creation and implementation of a group-wide product profitability model.
Implementation of business processes optimization project.

Partnership; 1-10 employees; Internet industry

May 2009June 2012 (3 years 2 months) Brussels Area, Belgium

Responsible for the IT and Web marketing strategy for different verticals on the Vlan.be local search & classifieds portal.
Organisation and Management of the development of a new site combined with technology migration. IT investment optimisation.
Launch & development of mobile site and application as well as social media presence strategy.

Business Development Director

Truvo

Privately Held; 501-1000 employees; Marketing and Advertising industry

September 2008May 2009 (9 months)

In this role, I am setting up and managing a new cell that creates and optimizes the customer segmentation capacities of the business.
Joining the forces of data-analysts, project managers and the Market Research team, we are building a complete business intelligence that works towards optimizing the allocation of 110.000 customers and 450.000 prospects among a sales force of 300 people.
The set-up of data-mining tools processing both sales performance and customer information allows us to drive the global market approach to optimize the sales results.

Online Marketing Director

Truvo (formerly Promedia)

Privately Held; 501-1000 employees; Marketing and Advertising industry

May 2005December 2008 (3 years 8 months)

Responsible for local strategy of the total online business, which included initiatives such as:
• Creation and implementation of the a 100-heads dedicated sales force;
• Coordination of the development of a brand new sales and sales support structure, customer value proposition, sales training, sales tools, customers segmentation...
• Management of the end-to-end process from sales preparation to financial revenue recognition;
• Further development of the interactive media in an international context;
• Drive of product strategy and new revenue models development;
• Products and services diversification.

Privately Held; 501-1000 employees; Publishing industry

January 2004April 2005 (1 year 4 months)

Within the marketing team, responsible for the product management & development services. Accountable for the yearly product & pricing plan.

Business Re-engineering Team Manager

Promedia (Belgium Yellow Pages)

Privately Held; 501-1000 employees; Publishing industry

July 2003December 2003 (6 months)

In order to support an IT migration process on international level, lead of a team of 6 specialists who analysed, reviewed and recommended optimizations in existing business processes.

Strategic Database & Internet Product Implementation Manager

Promedia (Belgium Yellow Pages)

Privately Held; 501-1000 employees; Publishing industry

March 2002July 2003 (1 year 5 months)

Strategic and operational control of the company's core database (600.000 entries) including the database maintenance teams.

Internet Product Implementation Manager

Promedia (Belgium Yellow Pages)

Privately Held; 501-1000 employees; Publishing industry

January 2001March 2002 (1 year 3 months)

With a small team, operational management of the creation, maintenance, and improvements to the whole range of electronic products including a fully-featured E-Commerce solution for SME's.

Internet Product Manager

Promedia (Belgium Yellow Pages)

Privately Held; 501-1000 employees; Publishing industry

March 1998January 2001 (2 years 11 months)

Responsible for the development of the YP CD-ROM & DVD-ROM
Strong involvement in the creation of the first Yellow Pages web site as well as commercial offering.

Marketing Assistant

Promedia (Belgium Yellow Pages)

Privately Held; 501-1000 employees; Publishing industry

September 1995March 1998 (2 years 7 months)

Support tasks

Frédéric Vandendris' Languages

  • English

  • French

  • Dutch

Frédéric Vandendris' Skills & Expertise

  1. Online Advertising
  2. Search
  3. Mobile
  4. Online Marketing
  5. Multilingual
  6. Digital Marketing
  7. Social Media
  8. B2B
  9. Sales Plan
  10. Mobile Devices
  11. Segmentation
  12. Marketing Strategy
  13. Digital Strategy
  14. SEO
  15. Direct Marketing
  16. Multi-channel Marketing
  17. Digital Media
  18. E-commerce
  19. Web Project Management
  20. Web Analytics
  21. Google Analytics
  22. User Experience
  23. Email Marketing
  24. Web Marketing
  25. Product Management
  26. Advertising
  27. Market Research
  28. Business Development
  29. Mobile Marketing
  30. E-business
  31. New Media
  32. Marketing
  33. SEM
  34. Conversion Optimization
  35. Google Adwords
  36. Affiliate Marketing
  37. Lead Generation
  38. Search Advertising
  39. PPC
  40. Analytics

View All (40) Skills View Fewer Skills

Frédéric Vandendris' Education

Université de Liège

Master, Economics

19911995

- Degree Obtained with Mention
- Final Work: “Etude d’attractivité du T.G.V.-Fret dans le cadre de l’activité du fret-express.” (Attractiveness of the French High-Speed train for express-courier services)

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