SVP, Business Development at MediaGlow
San Francisco Bay Area
- Current
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- SVP, Business Development at MediaGlow
- Past
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- Senior Vice President, AOL Video + AOL Radio + Winamp at AOL
- Senior Vice President - AOL Video at AOL
- Vice President, AOL Video at AOL
- Vice President - Programming & Media Networks at AOL for Broadband
- Vice President - Business Development, Strategy & Operations at AOL Entertainment (Games, Movies, Music, Radio, Television & Ticketing)
- Executive Director, Business Development at AOL Music
- Director of Business Development at Spinner.com / Winamp
- Vice President, Strategic Partnerships at Spinner.com
- Vice President, Media Ventures at Vibe / Spin Ventures
- Vice President, Media Ventures at SPIN & VIBE Magazines
- Various Positions at SPIN Magazine
- Education
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- Duke University
- Recommended
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7 people have recommended Fred - Connections
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- Websites
Fred McIntyre’s Summary
Accomplished in senior leadership roles working with top consumer brands in successful start-up ventures as well as at a leading consumer Internet portal.
Strong track record of mapping the strategy, developing the partnerships, building, operating and growing the products behind category leading internet media businesses.
Recently led AOL Video to be the first video portal with deals to distribute current primetime TV shows from all 4 major networks complementing AOL Video’s hosting relationships with 40+ partners. Fastest growing site on AOL Network in CY07 and fastest growth rate for US video sites as measured by Comscore Video Metrics through Q207.
Over 17 Years experience in Media Businesses: AOL (AOL Video, AOL for Broadband, AOL Music, Moviefone, AOL Games, AOL Television & Winamp), Spinner.com, VIBE Magazine and SPIN Magazine.
Part of management teams that sold Spinner.com in 1999 and SPIN Magazine in 1997.
Fred McIntyre’s Specialties:
General Management, Product Development, Technical Development, QA, Streaming Operations, Business Development, Strategic Analysis, Content & Technology Licensing, Creative Development, Advertising Sales, Business Operations
Fred McIntyre’s Experience
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SVP, Business Development
MediaGlow
(Online Media industry)
March 2009 — Present (5 months)
Lead Business Development efforts on behalf of MediaGlow - AOL’s publishing business unit formed in early 2009. MediaGlow operates more than 70 websites and attracts more than 100 million global unique visitors each month. MediaGlow centralizes AOL’s programming efforts, including AOL.com, AOL’s content verticals and commerce and marketplace channels, as well as dozens of niche sites. MediaGlow plans to launch more than 30 new sites in 2009.
The MediaGlow Business Development team is responsible for identifying, structuring and executing Distribution, Syndication , Commerce, Content, Technology and Strategic partnerships on behalf of MediaGlow to maximize and drive new and incremental revenues, facilitate habituated engagement and reduce costs. Business Development also works closely with the MediaGlow leadership team as a thought partner in the areas of Strategic and Market Development around the world. -
Senior Vice President, AOL Video + AOL Radio + Winamp
AOL
(Public Company; TWX; Internet industry)
July 2007 — March 2009 (1 year 9 months)
P&L Responsibility for AOL Video, AOL Radio & Winamp.
Lead the AOL Video, AOL Radio & Winamp organizations responsible for Experience / Design, Product Marketing, Tech Dev., QA, Streaming Ops, Project Management and Audience Development. (150+ FTE)
Launch and manage innovative consumer Internet businesses:
+ AOL Video - The first video portal with deals to distribute current primetime TV shows from all 4 major networks. Partnerships complement AOL Video’s hosting relationships with 40+ partners. Fastest growing site on AOL Network in CY07.
+ Winamp 10th Anniversary Launch – 60M+ Winamp users world-wide. Localized edition available in 8 languages. New remote capability allows users to access and share media library over internet from PCs, devices and gaming consoles.
+ Developed new strategic plan for AOL Radio as well as for parts of the AOL Video business. Plans will improve product performance and better focus efforts. Significant costs savings will be achieved. -
Senior Vice President - AOL Video
AOL
(Public Company; 10,001 or more employees; TWX; Internet industry)
November 2006 — July 2007 (9 months)
P&L Responsibility for AOL Video. Accountable for AOL's comprehensive strategy as well as the day-to-day operations for Video.
Lead and manage the AOL Video organization responsible for Experience Design, Product Marketing, Tech Dev, QA, Streaming Operations, Project Management and Audience Development.
Launched and operate innovative consumer Internet businesses:
+ AOL Video Portal– First major video portal to launch search centric experience cataloging all web video with embedded playback of results. Charter distribution partner for Fox / NBC joint venture. Fastest
growth rate for US video sites as measured by Comscore Video Metrics through Q207.
+ AOL Video Player – Migrated Streaming format from WMV to Flash. Achieved over 25M UVs in US. -
Vice President, AOL Video
AOL
(Public Company; 10,001 or more employees; TWX; Internet industry)
January 2005 — November 2006 (1 year 11 months)
Direct the team that leads and executes AOL's comprehensive strategy for Video and operates AOL Video across the AOL network.
Responsible for Product Development, Programming, Strategic Planning and Revenue Capability for Video. Manage across 500+ stakeholders.
Launched and operate innovative consumer Internet businesses:
+ AOL Video - First major portal with both ad supported and “pay to download” movies and television.
+ In2TV - First Broadband TV network. Features classic Warner Bros. television shows on demand.
+ Music Videos – Business lead for AOL’s negotiations with music industry for on demand Music Videos.
+ Identify and develop strategic rationale for key acquisitions. Integrate acquisitions, such as Lightningcast and TRUVEO, into AOL's Video Search, player, video advertising products and infrastructure.
+ Operate AOL Music on Demand a leading free cable VOD service delivered in 5M+ Time Warner Cable Households. -
Vice President - Programming & Media Networks
AOL for Broadband
(Public Company; TWX; Online Media industry)
December 2003 — December 2004 (1 year 1 month)
Led team responsible for definition and execution of all aspects of the AOL for Broadband strategy for Programming, Network Promotion, Video and Advertising.
Responsible for delivering and promoting Broadband Programming experiences in all categories including: News, Weather, Sports, Music, Movies, Television, Kids, Teens, Lifestyle, Education, Travel, Autos and Personal Finance.
Defined and initiated implementation of AOL's product and infrastructure roadmap for Video and In Stream Video Advertising. -
Vice President - Business Development, Strategy & Operations
AOL Entertainment (Games, Movies, Music, Radio, Television & Ticketing)
(Public Company; 10,001 or more employees; TWX; Online Media industry)
July 2002 — November 2003 (1 year 5 months)
Led Business Development, Strategy and Operations for AOL Entertainment.
Closed 225+ deals over 17 months. Deals closed included agreements with new strategic partners as well as restructuring some major partnerships.
Developed long term strategic plan for each AOL Entertainment vertical (Games, Movies, Music, Radio, Television & Ticketing) and created the roadmaps which are still guiding each of these businesses.
Developed financial plans for each of AOL Entertainment vertical. Defined and tracked key metrics. -
Executive Director, Business Development
AOL Music
(Public Company; 10,001 or more employees; TWX; Online Media industry)
February 2001 — July 2002 (1 year 6 months)
Led Business Development and Strategy for AOL Music. Structured and closed deals with Commerce Partners, Technology Developers, Content Providers, Music Rights Licensors and Marketers.
Closed 125+ deals over 15 month period. Deals closed include Master License Agreements with Record Labels, key Music Rights deals and technology deals for Radio and Music Products.
Participated in policy work and testified in Copyright Arbitration Royalty Proceding to set rates for webcast licenses.
Directed Planning & Budgeting process for Business Unit. -
Director of Business Development
Spinner.com / Winamp
(Public Company; 10,001 or more employees; TWX; Entertainment industry)
June 1999 — January 2001 (1 year 8 months)
Managed Business Development for Spinner.com (leading Internet radio broadcaster) and Winamp (top digital audio software developer.)
Closed key commerce deals representing +60% of Business Units total revenue for CY00. Also worked on Content Acquisition, Music Rights and Marketing / Distribution deals.
Appointed by AOL Senior Management to fill interim Operations/Management role and in this capacity, supervised Business Development, Revenue / Sales, HR, Facilities and Finance for Spinner.com and Winamp. -
Vice President, Strategic Partnerships
Spinner.com
(Privately Held; 51-200 employees; Online Media industry)
June 1998 — May 1999 (1 year)
Led Business Development, Music Industry Relations and Partner Services for Internet Radio pioneer.
Responsible for Analysis and Strategic Development of all new business initiatives.
Architected general deal framework, terms and templates for a broad range of deal types for Distribution, Commerce, Content and Technology licensing.
Closed wide range of deals including strategic partnerships with INTEL, major record labels and leading internet portals. -
Vice President, Media Ventures
Vibe / Spin Ventures
(Online Media industry)
1996 — 1998 (2 years)
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Vice President, Media Ventures
SPIN & VIBE Magazines
(Privately Held; 51-200 employees; Publishing industry)
July 1996 — May 1998 (1 year 11 months)
Managed Business Development for Publisher of SPIN and VIBE Magazines.
Operating responsibility for Internet, Radio, Book Publishing, Syndication, Licensing, Merchandising, Syndication and Premium Marketing Programs.
Secured operational financing for VIBE Online and SPINonline.
Created, sold and delivered multi-million dollar concert and multimedia tour package. -
Various Positions
SPIN Magazine
(Privately Held; 11-50 employees; Publishing industry)
October 1990 — July 1996 (5 years 10 months)
1996 Music Marketing Director - Managed National Music sales staff. Increased Music Category advertising revenue by 15%. Developed new revenue streams based on brand extensions around premium marketing programs and events.
1993-1996 - National Music Manager - Managed National Music sales staff. Grew Music Category Revenue by +70% between January 1993 and July 1996. Developed self-liquidating marketing promotions to improve retail magazine distribution.
1992-1993 - East Coast Music Manager - Managed advertising sales to all east coast record labels and direct-response music marketers.
1991-1992 - Classified Advertising Manager - Managed all Classified advertising sales and accounting.
1990 - Advertising Coordinator - Supported sales team with client correspondence and presentations.
Fred McIntyre’s Education
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Duke University
BA , History , 1985 — 1989
Additional Information
Fred McIntyre’s Websites:
Fred McIntyre’s Groups:
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AOL Blore -
DukeGEN - Web Entrepreneurship Interest Group
Fred McIntyre’s Contact Settings
Interested In:
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- consulting offers
- new ventures
- expertise requests
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- reference requests
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