Marketing Communications & Creative Consultant
Rochester, New York Area
- Current
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- Freelance Consultant at Fred Kopp Creative
- Past
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- Director of Marketing at Finger Lakes Premier Properties
- CEO/Founder at e-Z Com, LLC
- SVP Adv & Mkg - Co-Founder at m2Methods.net
- Director of Advertising at Wegmans Food Markets, Inc.
- Advertising Artist at Wegmans Food Markets, Inc
- Assistant to the Editor at Gates - Chili News
- Education
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- State University of New York College at Oswego
- Recommended
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7 people have recommended Fred - Connections
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189
connections
- Industry
- Marketing and Advertising
- Websites
Fred Kopp’s Summary
Fred's background is in marketing communications development and management. He possesses a blend of strategic and tactical planning, organizational, managerial, and creative experience.
Fred has a solid history of helping organizations improve their brand identities. He created and developed in-house teams of experts, as well as managed ad agencies, media resources, and an array of 3rd party service providers.
In addition, Fred found ways for organizations to work and communicate more efficiently internally resulting in expense reductions.
Fred's Competencies:
* Pro-active, visionary, out-of-the-box thinker
* Disciplined planning – attention to detail
* Applying/analyzing data for best solutions
* Developing creative and dynamic solutions
* Graphic/visual concept presentation skills
* Strict process and financial disciplines
* Focusing on both external and internal customers
* Improving processes – cutting wasteful expenses
* Developing people and teams to achieve success
* Working hands-on and on multi-functional teams
* Supporting regional and community resources
* Effectively applying emerging technologies
* Cleverly leveraging – integrating an array of media
* Integrating/directing ad agencies and other services
Fred had a long career with Wegmans Food Markets, a retailer known for innovation and competitive tenacity. At Wegmans, he spearheaded the development of powerful customer communications initiatives that were well ahead others in the retail industry.
After many success at Wegmans, Fred and other colleagues embarked on various entrepreneurial adventures focused on developing better ways for organizations to plan, work and communicate.
Fred also participated in various non-profit volunteer activities in ways that capitalized on his experience and talents.
Fred Kopp’s Specialties:
Fred specializes in advertising campaign development, strategic and tactical advertisng planning, organization, creative concept development, branding and identity development, team building and management, internal work and commuications process improvement/waste reduction.
Fred Kopp’s Experience
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Freelance Consultant
Fred Kopp Creative
(Marketing and Advertising industry)
January 2006 — Present (3 years 7 months)
Offered planning, creative, graphic design, public relations, illustration and media management services as an advertising, marketing communications and creative services provider.
Provided brand identity concepts that contributed to a new business startup establishing itself. Designed a direct mail report to the community for a town government. Developed a program to create awareness for a non-profit organization, resulting in a grant-funding award. Provided gratis consulting for non-profit organizations. -
Director of Marketing
Finger Lakes Premier Properties
(Hospitality industry)
December 2007 — August 2008 (9 months)
Developed advertising, marketing, public relations and creative services to increase brand awareness for a waterfront vacation home rental management and real estate company, as well as a Best Western Hotel (owned by that company).
Planned and developed improved branding programs that better communicated the company’s offerings in immediate surrounding regions that were not familiar with such. Improved the design and quality of various marketing pieces, enhanced Internet awareness, and initiated cost-reduction activities. -
CEO/Founder
e-Z Com, LLC
(Management Consulting industry)
July 2002 — December 2006 (4 years 6 months)
Provided consulting and creative services to improve promotional planning and execution, eliminate ineffective internal work and communications processes, and drive more efficient, effective operations for small, regional companies.
Oversaw the creation of money-saving manufacturing defect tracking software. Provided best-practice consulting that uncovered thousands of dollars in operational and advertising production/distribution savings for clients. Developed efficient ad programs that built sales for a struggling neighborhood retail operation. -
SVP Adv & Mkg - Co-Founder
m2Methods.net
(Computer Software industry)
October 1999 — June 2002 (2 years 9 months)
Developed creative concepts, website, and collateral to drive investor, business partner, and client interest for a startup company developing automated web-based work and communication tools, as well as provided best-practice consulting.
Enabled the acquisition of venture capital funding through developing an array of concept demonstrations. Spearheaded beta client consulting engagements that uncovered significant operational waste, advertising media inefficiencies, and unproductive staffing situations. -
Director of Advertising
Wegmans Food Markets, Inc.
(Privately Held; 10,001 or more employees; Retail industry)
July 1976 — April 1998 (21 years 10 months)
Planned, developed and managed powerful, cost-effective advertising, marketing communications and creative initiatives for a premier supermarket retailer recognized for competitive tenacity, and marketing and merchandising innovation.
At an executive-level, directed award-winning ad campaigns using print, TV, radio, direct mail, display, event, package design, and other media. Built an in-house operation that produced an array of high-quality work, as well as directed ad agencies. Achieved market and category dominance. Directed numerous cost-reduction initiatives. -
Advertising Artist
Wegmans Food Markets, Inc
(Privately Held; 10,001 or more employees; Retail industry)
July 1973 — July 1976 (3 years 1 month)
Provided an array of creative, design and production services. Consolidated, then re-engineered weekly newspaper ad production processes, resulting in thousands in annual savings, improved efficiency, accuracy and message synergy.
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Assistant to the Editor
Gates - Chili News
(Newspapers industry)
September 1972 — July 1973 (11 months)
Helped manage a variety of ad creation, production, and distribution for a weekly regional newspaper, as well as developed creative solutions for a variety of special commercial print projects.
Fred Kopp’s Education
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State University of New York College at Oswego
BA , Art and Art History , 1967 — 1971
Graduated Cum Laude
- Activities and Societies:
- Yearbook Committee, honorary Psi Phi Gamma fraternity brother
Additional Information
Fred Kopp’s Websites:
Fred Kopp’s Interests:
Travel, outdoor activities (hiking, kiaking, etc.), history (including aviation history), cultural activities, home improvement, art and design (including computer), family activities, and his Jeep.
Fred Kopp’s Honors:
Various advertising achievement awards, plus Lantern Award for contributions to the Rochester Advertising Council
Fred Kopp’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
