Vice President of Sales at iLoveToCreate, a Duncan Enterprises Company
- Greater Atlanta Area
- Consumer Goods
Fred Hammond's Overview
- Vice President of Sales at iLoveToCreate, a Duncan Enterprises Company
Fred Hammond's Summary
A forward-thinking and highly accomplished TOP BUSINESS DEVELOPMENT EXECUTIVE with a proven track record in driving sales growth in the Homecenter, Mass, Creative Consumer, Bookseller, Gift & Specialty, E-Commerce, and Catalog channels. Possesses and utilizes core competencies in the areas of strategic planning, leadership, team-building, product development, negotiating, and fact-based influencing. A professional with extensive leadership experience who utilizes a vast background of knowledge and a professional skill set to aggressively grow and transform companies sales, revenue, margin, and culture.
Strategic Planning, Dynamic Leadership, Influencing, Innovator, Communications, Team Building, Analytic Capabilities, Negotiator, Brand management, Budgeting, Coaching and Training, Product Development, Visionary
Fred Hammond's Experience
Vice President of Sales
Privately Held; 201-500 employees; Consumer Goods industry
December 2013 – Present (10 months) Fresno, California
Duties include executing ILoveToCreate's strategic distribution and branding plans for targeted retail channels and accounts. Tasked to drive incremental distribution for the company leveraging ILoveToCreate's passion to develop innovative products and solutions through win-win partnerships and it's high performance culture.
Vice President of Business Development
Privately Held; 51-200 employees; Consumer Goods industry
March 2012 – December 2013 (1 year 10 months) Atlanta, Georgia
Responsibile for the formulation and implementation of strategic business development plans and branding strategy to expand Aspen's very successful on-line offering of wedding, baby, and petite gifts to the brick and mortar community. Target markets include the independent gift & specialty, catalog, managed e-tailers, creative crafting channel, FDM, as well as international distributors and key accounts.
Vice President of Sales
Allied Products, Inc
March 2010 – April 2012 (2 years 2 months)
Strategic leadership for all domestic and international company sales, marketing plans, and channel and brand strategy for multi-category, sku intensive product offering. Trade call responsibility to include Wholesale Distribution, Retail Gift & Specialty Shops, Food, Drug, Mass, Craft, Hardware, Homecenter, Club, and Book Sellers. Account base includes Target, Wal-mart, Hallmark, Hobby Lobby, Books A Million, Calendar Club, Barnes & Noble, Borders, Ace Hardware, True Value, Orgilll, House Hasson, and extensive line of independent store and distributor network.
Vice President Sales
Privately Held; 1001-5000 employees; Consumer Goods industry
April 2007 – August 2009 (2 years 5 months)
Michaels Account 2007-2009
Lead all sales function for all lines of food and crafting business for the Michaels account. Created sales visions and strategy, as well as execution within the constraints of an operating budget and organizational dynamics. Managed an office of 6 employees and an annual sales budget of $200,000,000.
Responsible for the leadership and strategic direction for both Wilton Food and Wilton Paper Divisions calling on all Michaels Stores in North America. 2009 projected purchase volume is forecast for $200m at cost. This ranked as the largest account in the company.
Finished 2008 with 16.8% increase in year on year sales which lead the company in growth.
Successfully integrated EK Success into Wilton Branding by integrating four different companies and sales teams after acquisition in January 2008.
Built and lead team of three National Account Managers, On-Site Category Manager, Sales Analyst, and Sales support person.
Created comprehensive POS reporting process and templates to help analyze data and formulate product development strategies and game plans.
Responsible for the successful launch of the Martha Stewart, and American Girl licensed programs that represented 44 feet of authorized space gains.
Launched Satellite office to support all Wilton Paper crafting business units.
Responsible for 2 ½ feet of authorized space gain in embellishment category, launched proprietary Jewelry program, secured 400 store expansion for Licensing program, and reversed declining sales in sticker category by 15%.
Launched DIY Jewelry Program that is projected to do $12m in incremental volume.
Expanded Wilton class room Education program into the Paper Crafting category
National Account Manager / West Coast Sales Manager / National Sales Manager
Public Company; 10,001+ employees; PHG; Electrical/Electronic Manufacturing industry
January 1999 – April 2007 (8 years 4 months)
Oversaw all sales and field operations for the Home Depot Account. Built and executed sales strategy, vision, and operating principles to support company initiatives. Provided strategic direction for national sales and service brokers. Created executive alignment across all areas of the organization through effective partnerships.
Responsible for the sales to all Home Depot's in the United States and Puerto Rico.
Appointed to a management team that was responsible for securing a five-year exclusive distribution agreement with the Home Depot. Projected volume over the life of the contract is valued at one billion dollars. This represented the largest lighting contract in Home Center history.
Responsible for management and development of three Philips Regional Managers. Duties include the leadership and management of 5 Service groups nationwide. Responsibilities include the formulation of divisional business plans, product forecasts, promotional sell-in and sell-through strategy, and store training.
Appointed to two-person team that presented Philips sales and operations plan to Philips Australia. Sales plans were successfully implemented and Philips Australia YTD sales are trending at a 17% increase.
Created "Best Practice" merchandising strategy that secured Philips authorized front end-caps and check-stands. This strategy resulted in incremental promotional volume of $12m.
Coordinated largest "Philips Certified Bulb Expert" program in Home Depot history. Trained over 2000 associates.
Converted 50% of Divisional Home Depots to an exclusive Philips set. This resulted in sub-class growth of 65%.
Developed and executed the first divisional 3-bay commercial fluorescent set. Sub-class and commercial growth increased 56%.
District Manager / ICI Paints District Service Manager / Sales Representative
Public Company; 10,001+ employees; ICI; Chemicals industry
January 1993 – January 1998 (5 years 1 month)
Held a variety of responsibilities, primary duties included leading service agencies and direct sales team calling on an array of account in the Mass and DIY channels. Account responsibility included Wal-mart, K-Mart, Lowes, The Home Depot, Builders Square, Target, as well as Independent dealers. Responsibilities included category and space management, new product introduction, display penetration, developing and implementing training programs for direct reports and trade personnel.
Formulated territory sales and expense budgets, and developmental programs for direct reports.
Formulated district plans, strategies, and programs for Home Center and Mass-Retail accounts.
Developed and monitored new account training programs, sales contests, and market objectives.
Introduced and implemented the services of an outside organization to handle the Glidden sales and service calls to over 1,300 Wal-Mart, K-Mart, Venture, and Target Stores.
Responsible for the sales training of service companies representatives and district managers.
Appointed to four-person Wal-Mart account management team that managed "House Beautiful" line called on buying office. Developed and monitored new account programs, sales contests, and market objectives.
Responsible for managing a territory that consisted of national home center and mass retail accounts. Increased sales production from $1.5 million in 1993 to $2.1 million in 1994.
Recipient of Glidden's Winner's Circle Award that recognized outstanding sales achievement.
Developed account specific strategic plans that resulted in the acquirement of 180' authorized space gains for Glidden products in home center accounts in 1994.
Trade call accountability included Home Depot
Fred Hammond's Volunteer Experience & Causes
Causes I care about:
- Disaster and Humanitarian Relief
- Economic Empowerment
- Human Rights
- Poverty Alleviation
- Science and Technology
Fred Hammond's Courses
Executive Education, Executive Education Program
University of Michigan
- Newly Appointed Manager Training
- Executive Education (as part of high potential manager program)
Fred Hammond's Languages
Fred Hammond's Skills & Expertise
- Marketing Strategy
- Product Development
- Strategic Planning
- Account Management
- Brand Management
- Highly skilled communicator
- Sales Management
- Team Building
- Building Relationships
- Consumer Products
- Social Influence
- Business Planning
- Business Development
- Sales Operations
- Competitive Analysis
- Cross-functional Team Leadership
- New Business Development
- P&L Management
- Team Leadership
- Product Marketing
- Product Management
- Marketing Management
- Product Launch
- Key Account Management
- Direct Sales
- Integrated Marketing
- Market Planning
- Online Marketing
- Brand Development
- Key Account Development
- Trade Marketing
Fred Hammond's Education
Executive Education, Executive Education Program
1996 – 1996
Executive Leadership Training
Bachelor of Science, Marketing Management
1984 – 1988
Marketing Intern, Lakeland, Florida. Head Coach Lakeland High School Junior Varsity, Two Year Resident Advisor for Athletic Hall, Scholarship Recipient Varsity Soccer, Alpha Chi Chapter Big Brother and Chapter Sweetheart, Pi Kappa Alpha Fraternity Member, Special Olympics Volunteer
Activities and Societies: NCAA Division II Soccer Player 1984-1988, 4 Year Lettermen, Scholarship Recipient Appointed Resident Advisor 1986-1988 Pi Kappa Alpha Socia Fraternity Alpha Chi Big Brother and Chapter Sweetheart Toastmasters College Mascot for NCAA Basketball Team Volunteer Special Olympics
1980 – 1984
Activities and Societies: Fellowship of Christian Athletes, Varsity Soccer, Cross Country, Student Counsel, Spanish Club
Fred Hammond's Additional Information
Traveling, running, tennis, coaching youth sports, team sports (Soccer, Basketball), leading, teaching, and influencing, meeting new people, and help enriching people lives.
- Groups and Associations:
Professional Selling Skills, Marketing / AMA, Presentation Excellence, Negotiation Skills, Emotional Intelligence, Bay Group- Situational Sales Negotiation, AMA - Situational Leadership, Professional Selling Skills, The Partnering Group -Category Management / Effective Merchandising & Visibility Finance for the Non-Financial Manager, Targeted Selection / Performance Coaching
- Honors and Awards:
Glidden's "Winners Circle" Award
Home Depot Vendor of the Year
Coach of the year MLS FC Dallas Youth Affiliatte Program
Contact Fred for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch