Fred Hammond

Fred Hammond

Vice President of Sales at iLoveToCreate, a Duncan Enterprises Company

Greater Atlanta Area
Consumer Goods

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Fred Hammond's Overview

  • Vice President of Sales at iLoveToCreate, a Duncan Enterprises Company
  • National Account Manager / West Coast Sales Manager / National Sales Manager at Philips Lighting
  • District Manager / ICI Paints District Service Manager / Sales Representative at ICI Paints

500+ connections


Fred Hammond's Summary

A forward-thinking and highly accomplished TOP BUSINESS DEVELOPMENT EXECUTIVE with a proven track record in driving sales growth in the Homecenter, Mass, Creative Consumer, Bookseller, Gift & Specialty, E-Commerce, and Catalog channels. Possesses and utilizes core competencies in the areas of strategic planning, leadership, team-building, product development, negotiating, and fact-based influencing. A professional with extensive leadership experience who utilizes a vast background of knowledge and a professional skill set to aggressively grow and transform companies sales, revenue, margin, and culture.


Strategic Planning, Dynamic Leadership, Influencing, Innovator, Communications, Team Building, Analytic Capabilities, Negotiator, Brand management, Budgeting, Coaching and Training, Product Development, Visionary

Fred Hammond's Experience

Privately Held; 201-500 employees; Consumer Goods industry

December 2013Present (10 months) Fresno, California

Duties include executing ILoveToCreate's strategic distribution and branding plans for targeted retail channels and accounts. Tasked to drive incremental distribution for the company leveraging ILoveToCreate's passion to develop innovative products and solutions through win-win partnerships and it's high performance culture.

Vice President of Business Development

The Aspen Brands Company

Privately Held; 51-200 employees; Consumer Goods industry

March 2012December 2013 (1 year 10 months) Atlanta, Georgia

Responsibile for the formulation and implementation of strategic business development plans and branding strategy to expand Aspen's very successful on-line offering of wedding, baby, and petite gifts to the brick and mortar community. Target markets include the independent gift & specialty, catalog, managed e-tailers, creative crafting channel, FDM, as well as international distributors and key accounts.

Vice President of Sales

Allied Products, Inc

March 2010April 2012 (2 years 2 months)

Strategic leadership for all domestic and international company sales, marketing plans, and channel and brand strategy for multi-category, sku intensive product offering. Trade call responsibility to include Wholesale Distribution, Retail Gift & Specialty Shops, Food, Drug, Mass, Craft, Hardware, Homecenter, Club, and Book Sellers. Account base includes Target, Wal-mart, Hallmark, Hobby Lobby, Books A Million, Calendar Club, Barnes & Noble, Borders, Ace Hardware, True Value, Orgilll, House Hasson, and extensive line of independent store and distributor network.

Vice President Sales

Wilton Industries

Privately Held; 1001-5000 employees; Consumer Goods industry

April 2007August 2009 (2 years 5 months)

Michaels Account 2007-2009
Lead all sales function for all lines of food and crafting business for the Michaels account. Created sales visions and strategy, as well as execution within the constraints of an operating budget and organizational dynamics. Managed an office of 6 employees and an annual sales budget of $200,000,000.
Responsible for the leadership and strategic direction for both Wilton Food and Wilton Paper Divisions calling on all Michaels Stores in North America. 2009 projected purchase volume is forecast for $200m at cost. This ranked as the largest account in the company.
Finished 2008 with 16.8% increase in year on year sales which lead the company in growth.
Successfully integrated EK Success into Wilton Branding by integrating four different companies and sales teams after acquisition in January 2008.
Built and lead team of three National Account Managers, On-Site Category Manager, Sales Analyst, and Sales support person.
Created comprehensive POS reporting process and templates to help analyze data and formulate product development strategies and game plans.
Responsible for the successful launch of the Martha Stewart, and American Girl licensed programs that represented 44 feet of authorized space gains.
Launched Satellite office to support all Wilton Paper crafting business units.
Responsible for 2 ½ feet of authorized space gain in embellishment category, launched proprietary Jewelry program, secured 400 store expansion for Licensing program, and reversed declining sales in sticker category by 15%.
Launched DIY Jewelry Program that is projected to do $12m in incremental volume.
Expanded Wilton class room Education program into the Paper Crafting category

National Account Manager / West Coast Sales Manager / National Sales Manager

Philips Lighting

Public Company; 10,001+ employees; PHG; Electrical/Electronic Manufacturing industry

January 1999April 2007 (8 years 4 months)

Oversaw all sales and field operations for the Home Depot Account. Built and executed sales strategy, vision, and operating principles to support company initiatives. Provided strategic direction for national sales and service brokers. Created executive alignment across all areas of the organization through effective partnerships.
Responsible for the sales to all Home Depot's in the United States and Puerto Rico.
Appointed to a management team that was responsible for securing a five-year exclusive distribution agreement with the Home Depot. Projected volume over the life of the contract is valued at one billion dollars. This represented the largest lighting contract in Home Center history.
Responsible for management and development of three Philips Regional Managers. Duties include the leadership and management of 5 Service groups nationwide. Responsibilities include the formulation of divisional business plans, product forecasts, promotional sell-in and sell-through strategy, and store training.
Appointed to two-person team that presented Philips sales and operations plan to Philips Australia. Sales plans were successfully implemented and Philips Australia YTD sales are trending at a 17% increase.
Created "Best Practice" merchandising strategy that secured Philips authorized front end-caps and check-stands. This strategy resulted in incremental promotional volume of $12m.
Coordinated largest "Philips Certified Bulb Expert" program in Home Depot history. Trained over 2000 associates.
Converted 50% of Divisional Home Depots to an exclusive Philips set. This resulted in sub-class growth of 65%.
Developed and executed the first divisional 3-bay commercial fluorescent set. Sub-class and commercial growth increased 56%.

District Manager / ICI Paints District Service Manager / Sales Representative

ICI Paints

Public Company; 10,001+ employees; ICI; Chemicals industry

January 1993January 1998 (5 years 1 month)

Held a variety of responsibilities, primary duties included leading service agencies and direct sales team calling on an array of account in the Mass and DIY channels. Account responsibility included Wal-mart, K-Mart, Lowes, The Home Depot, Builders Square, Target, as well as Independent dealers. Responsibilities included category and space management, new product introduction, display penetration, developing and implementing training programs for direct reports and trade personnel.
Formulated territory sales and expense budgets, and developmental programs for direct reports.
Formulated district plans, strategies, and programs for Home Center and Mass-Retail accounts.
Developed and monitored new account training programs, sales contests, and market objectives.
Introduced and implemented the services of an outside organization to handle the Glidden sales and service calls to over 1,300 Wal-Mart, K-Mart, Venture, and Target Stores.
Responsible for the sales training of service companies representatives and district managers.
Appointed to four-person Wal-Mart account management team that managed "House Beautiful" line called on buying office. Developed and monitored new account programs, sales contests, and market objectives.
Responsible for managing a territory that consisted of national home center and mass retail accounts. Increased sales production from $1.5 million in 1993 to $2.1 million in 1994.
Recipient of Glidden's Winner's Circle Award that recognized outstanding sales achievement.
Developed account specific strategic plans that resulted in the acquirement of 180' authorized space gains for Glidden products in home center accounts in 1994.
Trade call accountability included Home Depot

Fred Hammond's Volunteer Experience & Causes

  • Volunteer Experience

    • Soccer Coach

      Special Olympics
      May 1984 May 1988 (4 years 1 month)

      Playing soccer with children at the Lakeland, Florida chapter of Special Olympics

  • Volunteer Interests

    • Causes I care about:

      • Children
      • Disaster and Humanitarian Relief
      • Economic Empowerment
      • Education
      • Environment
      • Human Rights
      • Poverty Alleviation
      • Science and Technology

Fred Hammond's Courses

  • Executive Education, Executive Education Program

    University of Michigan

    • Newly Appointed Manager Training
    • Executive Education (as part of high potential manager program)

Fred Hammond's Languages

  • Spanish

Fred Hammond's Skills & Expertise

  1. Budgets
  2. Leadership
  3. Strategy
  4. Marketing Strategy
  5. Product Development
  6. Strategic Planning
  7. Account Management
  8. Negotiation
  9. Brand Management
  10. Highly skilled communicator
  11. Sales Management
  12. Team Building
  13. Building Relationships
  14. Consumer Products
  15. Social Influence
  16. Business Planning
  17. Business Development
  18. Forecasting
  19. Management
  20. Sales Operations
  21. Competitive Analysis
  22. B2B
  23. Cross-functional Team Leadership
  24. New Business Development
  25. P&L Management
  26. Team Leadership
  27. Retail
  28. Product Marketing
  29. Product Management
  30. E-commerce
  31. Merchandising
  32. Sales
  33. Marketing
  34. Marketing Management
  35. Product Launch
  36. Coaching
  37. Key Account Management
  38. Direct Sales
  39. Pricing
  40. Integrated Marketing
  41. Selling
  42. CRM
  43. Market Planning
  44. FMCG
  45. Online Marketing
  46. Analytics
  47. Training
  48. Brand Development
  49. Key Account Development
  50. Trade Marketing

View All (50) Skills View Fewer Skills

Fred Hammond's Education

University of Michigan

Executive Education, Executive Education Program


Executive Leadership Training

Florida Southern College

Bachelor of Science, Marketing Management


Marketing Intern, Lakeland, Florida. Head Coach Lakeland High School Junior Varsity, Two Year Resident Advisor for Athletic Hall, Scholarship Recipient Varsity Soccer, Alpha Chi Chapter Big Brother and Chapter Sweetheart, Pi Kappa Alpha Fraternity Member, Special Olympics Volunteer

Activities and Societies: NCAA Division II Soccer Player 1984-1988, 4 Year Lettermen, Scholarship Recipient Appointed Resident Advisor 1986-1988 Pi Kappa Alpha Socia Fraternity Alpha Chi Big Brother and Chapter Sweetheart Toastmasters College Mascot for NCAA Basketball Team Volunteer Special Olympics

Cardinal Newman


Activities and Societies: Fellowship of Christian Athletes, Varsity Soccer, Cross Country, Student Counsel, Spanish Club

Fred Hammond's Additional Information


Traveling, running, tennis, coaching youth sports, team sports (Soccer, Basketball), leading, teaching, and influencing, meeting new people, and help enriching people lives.

Groups and Associations:

Professional Selling Skills, Marketing / AMA, Presentation Excellence, Negotiation Skills, Emotional Intelligence, Bay Group- Situational Sales Negotiation, AMA - Situational Leadership, Professional Selling Skills, The Partnering Group -Category Management / Effective Merchandising & Visibility Finance for the Non-Financial Manager, Targeted Selection / Performance Coaching

Honors and Awards:

Glidden's "Winners Circle" Award
Home Depot Vendor of the Year
Coach of the year MLS FC Dallas Youth Affiliatte Program

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