Director Global Marketing at JAJAH Inc.
San Francisco Bay Area
- Current
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- Advisor at Talenthouse Inc.
- Director Global Marketing at JAJAH Inc.
- Education
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- Universität Karlsruhe (TH)
- Recommended
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2 people have recommended Frederik - Connections
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- Industry
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- Websites
Frederik Hermann’s Summary
I am a marketing communications and social media professional working for telecommunications company JAJAH.
During my studies in Information Engineering and Management at the University of Karlsruhe (Germany) I focused on strategies for digital brand building, online marketing, media strategies, business development, CRM and traffic development as well as word of mouth marketing in the social media/relationship economy.
The Information Engineering and Management program combines computer science, business, and law in a unique degree program that is designed to meet the current and future requirements of science and business.
I wrote my master thesis about the theoretical background of viral, buzz and word of mouth marketing at the Institute of Information Systems and Management, department of Information Services and Electronic Markets at the University of Karlsruhe. The thesis focused on the mathematical and theoretical background and is based on two years of research in social network analysis (SNA), memetics, fuzzy logic, epidemiology, complex systems, non-linear dynamics, deterministic chaos, the theory of diffusion and the theory of chaos.
I founded netzkobol.de | media solutions in 1998 - a network of talented designers, marketing professionals and IT specialists, providing marketing, design and IT services.
I was working for vm-people (www.vm-people.de) in Berlin (Germany) as a project manager and in conceptual design of viral marketing campaigns.
I've been with JAJAH (www.jajah.com) since it's first days and enjoy my work here a lot - a great international team and exciting services.
Frederik Hermann’s Specialties:
International Communications, Social Media, Brand Development, Community Marketing, Customer Experience, Online Marketing, Digital Marketing, Digital Media Strategies, Online Strategy, Internet Strategy, Internet Marketing, SEO, Viral Marketing, Buzz Marketing, Word-of-Mouth Marketing, Social Network Analysis (SNA)
Additional Information
Frederik Hermann’s Websites:
Frederik Hermann’s Groups:
Viral + Buzz Marketing Association (VBMA), XING, German American Business Association (GABA), Forum Informationwirtschaft, Gesellschaft für Informatik (GI), Social Media Club, Word of Mouth Marketing Association
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Apple Professionals -
LeWeb3-07 -
AlumniKaTH - Karlsruhe University, Germany -
JAJAH Inc.
