Frederic Prigent

Current

Country Manager France at TradeDoubler

Past

Head of Consultancy at TradeDoubler
Consultant at TradeDoubler
consultant business development at AddviseMedia - a Nextedia Company

business development at valueclick

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Education

Université de Cergy-Pontoise

Recommended

3 people have recommended Frederic

Connections

500+ connections

Industry

Online Media

Frederic Prigent’s Summary

Country Manager France at TradeDoubler - overall responsabilities for french market

Head of Consultancy Services at TradeDoubler (August 06). 22 people to manage.(consultants, account managers, account executives).
Increase and developpement of the global portefolio. Upsale on new Td solution (pay per call - Advertigo & / or Estara, lead generation...).

Consultant at TradeDoubler on performance marketing (in charge of Yves Rocher, Ebookers, Kelkoo, Alice Telecom Italia...)

Consultant business dev manager on performance marketing (hybrids deals / affiliate marketing...)at Addvisemedia / Nextedia agency -french agency- (april 2004 to August 2005).

Valueclick france employee (VCLK) as business development manager from oct 2000 to april 2004.
negociation with publishers (international or worldwide) in order to find french inventory

Frederic Prigent’s Specialties:

Digital Marketing, Social Networking, Blog, web 2.0, webanalytics, Affiliation, mediabuying, comparison website, multi chanel trancking, Consultancy, SEM, Thrusteed feed, SEO, viral, PR, trusteed feed, seeding

Frederic Prigent’s Experience

Country Manager France

TradeDoubler

(Public Company; 201-500 employees; Marketing and Advertising industry)

January 2009 — Present (11 months)

Manages all TradeDoubler related issues in the French market
Coordinates personnel issues: recruitment, training, development and retention of employees
Sets tone for team through vision formulation, strategy development, communication and management skills
Budgets and sets business goals for the markets
Identifyies potential clients, both pan-European and local
Implements and evaluating business and sales process (both for local and pan-Euopean opportunities)
Accountable for budget compliance, forecasting, revenue generation, sales targets and P&L responsibilities. Prepares budgets and has input to overall business plans
Deals with Public Relations, press contact for TradeDoubler in France
-Enhances all marketing issues of TradeDoubler in France, including participation of TradeDoubler at exhibitions and seminars
Develops strategies that respond to market trends and client needs
Is responsible for continuous business process improvement
Head of Consultancy

TradeDoubler

(Public Company; 11-50 employees; Marketing and Advertising industry)

August 2006 — December 2008 (2 years 5 months)

From August 2006 to Dec 2008

Responsible for co-ordinating the local market within the Client Services business area.

Consulting

Establish relationships on senior levels in the client organization (intl or local).
Consultancy approach to service delivery
Full understand of clients industries / business (strategies, competitive situation, products, margins, marketing & sales plans)
Match the right product and services to fit needs.

Managing (TradeDoubler)

20 peoples
Formulate a strategy as how to fulfil the overall targets and fulfil the budget within the Client Services area.
Set salaries for team members in close cooperation with the local MD
Advice and develop local employees on how to move accounts forward and to set targets on specific clients
Attend knowledge sharing forums such as workshops, e-mail lists and telephone meetings in Europe.
Analyse and forecast results of proposed activities
Consultant

TradeDoubler

(Public Company; 201-500 employees; Marketing and Advertising industry)

August 2005 — August 2006 (1 year 1 month)

Consultancy close to french "merchants"/"advertisers" on performance marketing for french market & europeans markets.
consultant business development

AddviseMedia - a Nextedia Company

(Privately Held; 11-50 employees; Online Media industry)

April 2004 — August 2005 (1 year 5 months)

Business development consulting.
Developed brand strategy on affiliation, including business plan & sales strategy development.
Looked for worldwide partners on performance programms
business development

valueclick

(Public Company; Online Media industry)

2000 — 2004 (4 years )