Fred Dyste

Current

• Principal at Dyste BizDev (Sole Proprietorship)
• Board Member at Softec.org

Past

• Director of Operations at MindBody Online
• Co-Founder, Director of Operations at WFC Communications
• Co-Founder, Strategic Planner at Aspect Media Factory

• COO at Wireless Mountain Labs
• Sales Engineer at Ziatech Corporation
• General Manager at Digital Stock
• Corporate Liaison at Blue Sky Software
• Manufacturing Engineer at Qualcomm
• Materials Resource Manager at BJ Systems

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Recommended

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Connections

109 connections

Industry

Information Technology and Services

Fred Dyste’s Experience

• Principal

  Dyste BizDev (Sole Proprietorship)

  (Sole Proprietorship; Myself Only; Management Consulting industry)

  January 2001 — Present (7 years 5 months)

  Project Management - Capable of managing short term strategic projects and initiatives. Establish a project overview with action items, milestones, time-lines, and resource allocation while keeping within budgetary limits.
  
  Operational Assessment & Business Planning - Conduct an operational overview and provide analysis. Research, analyze, and write any or all sections of a successful business plan.
  
  Data Analysis & Financial Modeling - Create forecasting and projection spreadsheets modeling business growth operationally and financially over an extended period of time.
  
  Sales Management - Setting up CRM packages with sales funnel and stages of the sales cycle, creating lead generation programs to populate the sales database, and training of the sales team on the product or service value proposition. Creating a feedback loop on the level of success of marketing efforts.

• Board Member

  Softec.org

  (Non-Profit; Non-Profit Organization Management industry)

  2000 — Present (8 years)

  Softec promotes and facilitates networking (of the human type), resource sharing, advocacy, and economic development for the software and technology industries on the Central Coast of California. It helps businesses and individuals establish contacts and share experience and technical knowledge with others interested in software and technology.
  
  When I moved back to San Luis Obispo in 1994 people thought I was crazy because "there isn't a technology industry there." They were wrong. In short order I created a database of over 40 companies in the County that were technology related. I thought it would be great if there was an organization to give substance to the tech community. In 1999 I was introduced to Softec and in 2000 I became an active member.

• Director of Operations

  MindBody Online

  (Privately Held; 51-200 employees; Computer Software industry)

  November 2005 — June 2007 (1 year 8 months)

  As Director of Operations I oversaw a post-sales and customer service staff of 25 employees with 6 direct departmental reports. The company experienced a 300% growth rate while keeping the staff at a constant level. This was achieved through more efficient processes and making better tools available to the employees.

• Co-Founder, Director of Operations

  WFC Communications

  (Privately Held; 1-10 employees; Wireless industry)

  May 2003 — April 2004 (1 year)

  This was a start up wireless holding company involved in the creation of Intellectual Property, deployment of wireless ISP networks, and software development for the administration of WISP's.
  
  CIC Wireless was a subsidiary created as a local (San Luis Obispo County) wireless Internet Service Provider offering the last mile solution in connectivity to the rural and peri-urban market. CIC Wireless was sold in April of 2004.

• Co-Founder, Strategic Planner

  Aspect Media Factory

  (Privately Held; 1-10 employees; Broadcast Media industry)

  May 2000 — October 2003 (3 years 6 months)

  I co-founded a video production company to create content for the emerging market in streaming media on the Internet. I oversaw the start up and build out of the company's business and studio facilities. We created a 5,000 sqf studio complete with blue screen stage, editing suites, sound booth, office space, and workshop.
  
  We created some of the first local commercials shot on film rather than video. We also moved to HD video early on. It was very exciting and fun.
  
  I sold my interest in the company to work on other projects.

• COO

  Wireless Mountain Labs

  (Privately Held; 11-50 employees; Wireless industry)

  January 1999 — December 2000 (2 years)

  Managed the development and production of several wireless devices targeting the handheld scanner market, wireless Internet Service Providers, and RFID asset management tracking systems.
  
  • Wireless Mountain won two Best of Comdex Awards in 1999
  • The Company developed RFID and 802.11 wireless technologies as well as low-power, low-bandwidth data communication devices in the 900-MHz spectrum.
  • Managed the day-to-day operations, cash flow, accounting, and controller duties
  • Managed the development of the company’s strategy and business plan
  • Created relationships with outsourcing groups to increase productivity without increasing recurring overhead; engineering, marketing, technical support, MIS, and human resources.
  • Developed engineering and production staff to complete product design and expedite manufacturing throughput

• Sales Engineer

  Ziatech Corporation

  (Privately Held; 201-500 employees; Computer Hardware industry)

  January 1996 — January 1999 (3 years 1 month)

  • Managed factory support for the Regional Sales Managers, Field Application Engineers, Manufacturer’s Representatives, and ultimately the customer
  • Managed multi-million dollar accounts in the telecommunications, OEM, and industrial automation industries. Nortel, Lucent, MCI, Transcore, Karl Suss, Pitney Bowes
  • Traveled to the Eastern Seaboard and Europe for customer visits and to represent the company at trade shows as well as training field personnel and sales representatives
  • Assess customer needs and advise on engineering configuration to meet application specifications and requirements
  • Interact with design engineering and technical support personnel to address and solve customer problems or to address application specific requirements
  • Interact with all departments and effectively manage every aspect of the customer's account from dealing with accounting on credit issues to solving problems on the production floor

• General Manager

  Digital Stock

  (Privately Held; 11-50 employees; Photography industry)

  1993 — 1994 (1 year)

  Digital Stock produced high quality, high resolution stock photography on CD-ROMs. It was one of the first competitors to PhotoDisc and targeted the desktop publishing market.
  
  As the general manager I was employee number two and managed the outsourced production and fulfillment operations as well as help sell the products over the phone and via e-mail. I also managed all accounting functions and helped hire new employees.
  
  • Developed procedures for daily operations for a start up software company
  • Created teams for product development and oversaw activities leading to release of product
  • Responsible for developing sales channels, coordinating production subcontractors, and shipping final product to customer
  • All controller duties including accounting, payroll, cash management, and facilities management
  • Company acquired by Corbis Inc.

• Corporate Liaison

  Blue Sky Software

  (Privately Held; 51-200 employees; Computer Software industry)

  1992 — 1993 (1 year)

  Blue Sky Software was the developer of WindowsMaker and RoboHelp software packages. WindowsMaker was a visual development tool and code generation software targeting the growing Windows 3.11 market. RoboHelp was the first Help File Authoring Tool that leveraged MS Word and made writing help files as easy as writing a word document.
  
  At Blue Sky I was responsible for co-marketing with other software development tool companies in order to compete with Microsoft, Borland, and Symantec. As with any small company my duties also included sales, product development, bug hunting, and finalizing the written manuals.
  
  My job was to work with other software companies with other pieces of code development software and to co-market our complementary products. As employee number 9 I also worked on strategic channel sales and worked the floor at tradeshows. I helped edit the product manuals and took on overflow support calls.

• Manufacturing Engineer

  Qualcomm

  (Public Company; 10,001 or more employees; qcom; Telecommunications industry)

  1990 — 1992 (2 years)

  • Involved in design and implementation of satellite communications for the trucking industry as well as CDMA technology
  • Involved in design and installation of a world class manufacturing facility
  • Responsible for solving problems encountered on the manufacturing floor
  • Coordinated the production of Circuit Card Assemblies, cables, and mechanical assemblies
  • Developed and maintained production status reports for government and commercial projects
  • Team Leader for Q-Cubed (Qualcomm Quality Quotient)

• Materials Resource Manager

  BJ Systems

  (Privately Held; 51-200 employees; Industrial Automation industry)

  April 1984 — November 1986 (2 years 8 months)

  The company designed and built proto-type industrial robots and automated systems for the military, medical manufacturing, CD-ROM manufacturing, and the automotive industry.
  
  My responsibility started with completed engineering drawings and BOM's, purchasing components and raw materials, inventory control, and project cost accounting. I worked on assembly of the final products and fork lifted them onto the truck.
  * BJ Systems developed proto-type and production level robotics and automated systems.
  * Purchased components and raw materials
  * Computerized tracking of parts in relation to vendors and projects
  * Established lead times for critical components of each project and coordinated with job calendars
  * Created a Lotus inventory/labor system to track BOM’s and COGS for various projects