
Founder & Fusion Director, Atomic Tango LLC, the creative strategy agency
Greater Los Angeles Area

Founder & Fusion Director, Atomic Tango LLC, the creative strategy agency
Greater Los Angeles Area
Creative Marketing Strategist, Writer and Professor with two decades of experience in advertising and entertainment, including 15 years in interactive media. Expertise in online marketing, competitive strategy, social media, and brand development, particularly for startups and foreign enterprises looking to do business in America.
B.A. Harvard University | M.B.A. University of Southern California.
Branding & Brand Strategy
Creative Direction
Marketing Strategy
Integrated Marketing
Copywriting & Editing
Revenue Strategy
Business Planning
(Educational Institution; Higher Education industry)
November 2008 — Present (9 months)
Teaching marketing in the M.A. in Organizational Management program at Antioch University Los Angeles.
(Entertainment industry)
July 2008 — Present (1 year 1 month)
Serve on the Board of Directors for this critically acclaimed theatre company located in Santa Monica, California.
(Marketing and Advertising industry)
December 2007 — Present (1 year 8 months)
Based in L.A., Atomic Tango is an ad agency and creative production company specializing in brand development and new media. I serve as creative director and marketing strategist, hence the unifying title of Fusion Director. In addition, I write the agency blog, Cool Rules Pronto, and produce its original online series, The Worldwide Scoop.
(Educational Institution; Education Management industry)
May 2007 — Present (2 years 3 months)
I teach MBA-level marketing courses online to working professionals worldwide.
(Self-Employed; Marketing and Advertising industry)
2000 — 2007 (7 years)
Developed marketing strategies and provided creative direction for Fortune 500 companies and start-ups, including the NFL on Fox, Royal Caribbean Cruise Lines, the Grammy Brand fashion line, USC, Nestle and others.
(Privately Held; 51-200 employees; Entertainment industry)
January 2007 — May 2007 (5 months)
Directed branding and promotion projects for international Web 2.0 video site with 30 million unique visitors per month.
(Privately Held; 11-50 employees; Entertainment industry)
1999 — 2000 (1 year)
Creative directed media integration for world's first Infomercial-Zine.
(Internet industry)
1998 — 1999 (1 year)
Directed content for all West Coast clients of multimedia ad agency, including branding for $6 million Nissan/Infiniti account. Directed business pitches that landed new accounts, including National Lampoon and Quiksilver.
(Public Company; 201-500 employees; Marketing and Advertising industry)
1996 — 1998 (2 years)
Teamed with senior designers to create award-winning campaigns for leading ad agency. Created “voice” and all editorial for $5 million Toyota website.
(Public Company; 201-500 employees; Music industry)
1991 — 1996 (5 years)
Wrote all marketing media for Top 5 music label, including speeches, ads, bios, web content. Directed MCA's first website to top rating in ZD-NET's Internet Life magazine.
MBA , Marketing and Entrepreneurship , 2003 — 2005
Marshall Fellowship. Dean's List. Additional studies at USC School of Cinema-Television
B.A. , East Asian Studies and Sociology , 1985 — 1989
Lowell House
INTERNATIONAL: Lived in Taiwan (1981-1985); Interned in Japan (Summers of 1987, 1988); Toured businesses of Cuba and Mexico (May 2004).
One Show, Communication Arts, Adweek, Interactivity, Internet Life, Lulu Awards, Channel Seven Online, International Auto Ad Awards, Wow! Book, Step Inside Design Best of 2003, Saatchi and Saatchi creative award 2 straight years.