Bill Fraser

Bill Fraser

Usability Consultant at the Federal Reserve Bank of San Franciso

San Francisco Bay Area

Current
Past
  • Webmaster at Federal Reserve Bank of San Francisco
  • House Manager at Fort Mason Foundation
  • Web Developer at INVESTools, Inc

1 more...

Education
  • Dominican University of California
Connections
195 connections
Industry
Information Technology and Services
Websites

Bill Fraser’s Summary

Usability specialist with expertise in making web applications and websites more user-friendly and results-focused. Extensive experience in content management and information architecture for websites. Interested in helping design and test applications to match business goals to users' needs and expectations.

Bill Fraser’s Specialties:

Usability testing and consulting, user-centered design, information architecture, and excellent client skills.


Bill Fraser’s Experience

  • Usability Consultant

    Federal Reserve Bank of San Francisco

    (Government Agency; 1001-5000 employees; Banking industry)

    June 2007Present (2 years 6 months)

    Conduct usability testing, from first meetings through test subject recruitment though reporting and followup. Develop tests to determine whether client websites/web applications are effective and satisfying for those who use it, and develop methods to make web products better. Conduct other analysis tests such as focus groups and card sorts to clarify user experience and expectation. In general, work with clients to build better web apps and web sites by acting as customer advocate.

  • House Manager

    World Arts West

    (Non-Profit; 11-50 employees; Performing Arts industry)

    1999Present (10 years )


Bill Fraser’s Education

  • Dominican University of California

    BA , Business Administration and Theatre , 19801983

    Internships at Berkeley Repertory Theatre (Marketing, 1982) and Ensemble Theatre Company in Marin (Administration, 1983)


Additional Information

Bill Fraser’s Websites:

Bill Fraser’s Interests:

Classical music, reading, camping

Bill Fraser’s Groups:

  •    BayCHI
  •    Usability Professionals' Association International (UPA-I)
  •    Catalyze Community
  •    The Content Wrangler Community
  •    Refresh - Promoting design, technology,and usability.
  •    User Experience
  •    User Experience Professionals Network
  •    Human Factors International Certified Usability Analysts (CUAs)
  •    Wells Fargo Alumni
  •    Dominican University of California School of Business and Leadership
  •    Dominican University of California Alumni Community

Bill Fraser’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • reference requests
  • getting back in touch

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