Web Marketing Manager at the Multi-Channel Commerce Division of Imaginova Corp.
San Francisco Bay Area
- Current
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- Co-founder and Internet Strategist at MissionEquip
- Principal at Strategic Digital Outreach (Self-employed)
- Web Marketing Manager, Multi-Channel Commerce at Imaginova
- Past
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- Internet Strategist at E-mu Systems, Inc.
- Manager, Legal & Administrative Services at E-mu Systems, Inc.
- Supervisor, Legal & Administrative Services at E-mu Systems, Inc.
- Executive Assistant at E-mu Systems, Inc.
- Pastor of Missions and Administration at Christian Life Center
- Legal Assistant at Washburn & Parker
- Executive Assistant at Institut Theologique et Pastoral
- Education
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- Bethany College of the Assemblies of God
- Recommended
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1 person has recommended Frank - Connections
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146
connections
- Industry
- Consumer Electronics
- Websites
Frank Johnson’s Summary
I am an internet strategist who specializes in helping companies and organizations effectively use the web and other digital means to increase profits, reduce expenses, improve efficiencies, or otherwise promote their cause.
My recent accomplishments include:
- Managed pay-per-click advertising program to an estimated 513% increase in revenue and an estimated 2,730% increase in profitability over a five-year period
- Directed online marketing efforts for niche ecommerce website, resulting in 453% increase in revenue over three years
- Initiated relaunch of dormant music technology website and shepherded site to ongoing profitability within 4.5 months
Frank Johnson’s Specialties:
Online strategy, ecommerce, internet marketing (including email campaigns, pay-per-click keyword campaigns, local online marketing, etc.), usability, online publishing and writing.
Frank Johnson’s Experience
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Co-founder and Internet Strategist
MissionEquip
(Partnership; 1-10 employees; Religious Institutions industry)
May 2006 — Present (2 years 1 month)
I am jointly responsible with other team members for the development of and strategy behind this online venture (currently in beta) which provides resources and solutions to Christian missionaries traveling worldwide.
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Principal
Strategic Digital Outreach (Self-employed)
(Self-Employed; Myself Only; Internet industry)
April 2004 — Present (4 years 2 months)
As the principal of Strategic Digital Outreach, I provide consulting services to churches, Christian ministries, missionaries, and other Christian organizations regarding their use of digital technology to further their mission in their local areas and in the world. Our clients include the Luis Palau Evangelistic Association (palau.org), TimeOut Conference (timeoutconference.org), the Northern California and Nevada District of the Assemblies of God (agncn.org), Assist International (assistinternational.org), and Sacred Ink (sacredink.net). I also write a blog which explores ways in which the Christian community can effectively use technology to further its mission in the world.
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Web Marketing Manager, Multi-Channel Commerce
Imaginova
(Privately Held; 51-200 employees; Internet industry)
October 2002 — Present (5 years 8 months)
I manage all aspects of online marketing for three ecommerce websites (telescope.com, livesciencestore.com, and starrynightstore.com). In this capacity, I initiate, negotiate and manage strategic partnerships with external vendors, manage our internet marketing staff, perform and analyze online data analytics, and advise the executive staff with regard to online marketing and ecommerce strategy.
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Internet Strategist
E-mu Systems, Inc.
(Public Company; 501-1000 employees; CREAF; Consumer Electronics industry)
1999 — 2002 (3 years)
I held a variety of positions at E-mu Systems (beginning as an Executive Assistant, transitioning to managing the Legal & Administrative Services department, and working the last three years of my employment as an internet strategist and webmaster). As an internet strategist, I was responsible for the launch (or relaunch), development, maintenance and marketing strategy of four different music technology websites. These responsibilities included design, coding, email campaigns, data analytics, and writing of a software manual and several online tutorials.
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Manager, Legal & Administrative Services
E-mu Systems, Inc.
(Public Company; 501-1000 employees; CREAF; Consumer Electronics industry)
1996 — 1999 (3 years)
In this position, I managed a 10-person office staff and 2-person legal staff (including one attorney). I managed the company's relationships with several outside law firms. I coordinated the company's incubation program, oversaw security, and initiated and coordinated its fledgling government sales program.
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Supervisor, Legal & Administrative Services
E-mu Systems, Inc.
(Public Company; 501-1000 employees; CREAF; Consumer Electronics industry)
1995 — 1996 (1 year)
In this position, I reorganized the company's administrative structure, administered contracts, and coordinated the company's intellectual property.
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Executive Assistant
E-mu Systems, Inc.
(Public Company; 501-1000 employees; CREAF; Consumer Electronics industry)
1992 — 1995 (3 years)
In this position, I provided ongoing administrative support to the CEO, the COO, and a financial staff of 14. I coordinated business travel and oversaw board of director and shareholder relations.
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Pastor of Missions and Administration
Christian Life Center
(Non-Profit; 11-50 employees; Religious Institutions industry)
January 1991 — November 1991 (11 months)
I managed this church's international outreach program, including ongoing correspondence with overseas personnel, the writing of a comprehensive missions policy, coordination of guest speakers and special events, and advising the church's senior pastor and board of directors regarding missions strategy. I also managed the church's office staff (paid and volunteer) on a daily basis, wrote an extensive employee handbook, and fulfilled a public speaking role on occasion.
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Legal Assistant
Washburn & Parker
(Partnership; 1-10 employees; Law Practice industry)
May 1989 — October 1990 (1 year 6 months)
I handled administrative duties for a real estate attorney in Santa Cruz, California. Responsibilities included correspondence, legal briefs, consultation with clients, research, and periodic court filings.
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Executive Assistant
Institut Theologique et Pastoral
(Non-Profit; 1-10 employees; Religious Institutions industry)
May 1986 — May 1988 (2 years 1 month)
In this position, I handled the vast majority of administrative aspects for a pastoral institute in Cote d'Ivoire, West Africa. Responsibilities included administration of payroll, supervision of employees, collection of tuition, academic record keeping, preparation of course materials and grading of student assignments, financial audits, and some public speaking.
Frank Johnson’s Education
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Bethany College of the Assemblies of God
1980 — 1985
Additional Information
Frank Johnson’s Websites:
Frank Johnson’s Interests:
Baseball, watching my daughter play soccer, reading, writing, online publishing.
Frank Johnson’s Groups:
Member of virtual steering committee of Internet Evangelism Day (internetevangelismday.com), a project sponsored by the Internet Evangelism Coalition (bgc.gospelcom.net/iec/) and designed to be a worldwide focus day to help Christians catch the vision for the potential of internet evangelism.
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Christians in Technology Networking Group member
Frank Johnson’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
