
Senior Assistant Manager Content Creation at Nintendo of Europe
Frankfurt Am Main Area, Germany

Senior Assistant Manager Content Creation at Nintendo of Europe
Frankfurt Am Main Area, Germany
During my professional career at Nintendo I have worked both in the Online & CRM department as well as the Sales Planning & Strategy department. Since I started in 2003 I have fulfilled various roles, as translator, supervisor, project manager and product analyst.
I currently head the Editorial Group of Nintendo of Europe's Online & CRM department, overseeing the content creation and planning for Nintendo's various products on the website. This involved major product launches such as the Nintendo DS and Wii as well as retail and downloadable games. In this capacity I was directly involved in the launch of NOE's new website, from concept stage to launch.
I enjoy working for a company like Nintendo and strive to grow in my role, both in terms of achieving marketing goals as well as performing my role as a group leader. I believe that in a fast-moving and high pressure working environment it is important to foster a sense of teamwork, and to keep the human angle in mind at all times. Working in a large team has its challenges, so the goal is always to keep up a healthy atmosphere in the office.
Webmarketing, copywriting, translation, localisation, content planning, product analysis, project management.
(Computer Games industry)
July 2009 — Present (8 months)
Content planning for Nintendo of Europe's website; leading the editorial and localisation group; project management; copy writing.
(Public Company; NTDOY; Computer Games industry)
March 2009 — July 2009 (5 months)
Responsible for content of Nintendo of Europe's pan-European websites and product microsites. Setting up online strategy for product promotion, creating and editing copy.
(Computer Games industry)
April 2008 — March 2009 (1 year )
Concept, milestone and final evaluations of first- and third-party software, creating product information documents for other departments.
(Public Company; 1001-5000 employees; Computer Games industry)
July 2007 — April 2008 (10 months)
* Planning of pan-European content for www.nintendo-europe.com, its portals and microsites, after developing online strategy based on internally defined marketing strategies for hardware and software
*Providing weekly content schedules, as well as complete product briefs
*Coordination of localisation into five different languages with internal translators and external freelancers
*Creating editorial content, banner texts and direct mails for www.nintendo.co.uk, its portals and microsites
*Turning consumer insight and product performance analyses into tangible strategy
*Supporting local campaigns in ongoing communication with territories
*Presenting budget forecasts and actuals for online campaigns
*Liasing with NOE staff for the acquisition of first and third party media
(Public Company; Computer Games industry)
2005 — July 2007 (2 years )
(Public Company; Entertainment industry)
2003 — 2005 (2 years )
MA , Film & Television Studies, New Media & Digital Culture , 1998 — 2003