
Director, Business Development at RealTime Media
Greater Philadelphia Area

Director, Business Development at RealTime Media
Greater Philadelphia Area
A media marketing specialist with 15 years experience in advertising, sales, management, creative solutions, promotion and new business development. Driven to explore and utilize emerging technologies and the marketing applications of Web 2.0
Marketing, advertising, sales, new business development, consultant sales, client interaction, customer service, emerging technologies, multi-leveled marketing applications, creative problem solving, analyzing business trends, new media.
(Privately Held; Marketing and Advertising industry)
June 2009 — Present (2 months)
RealTime Media, Inc. provides compliance-based marketing campaigns for advertising agencies and marketers. Our compliance-based marketing solution includes promotions, email, and data management and offers various types of promotional campaigns, such as instant-win promotions, custom contests, sweepstakes, wireless, loyalty campaigns, instant messaging, watch and win, digital coupons, and tell-a-friend. Plus, support services for promotional campaigns, including strategic planning and development, technology implementation, fulfillment, project management, reporting and analysis, legal and administration, and insured prize promotion; database management solution comprising audience profiling and analytics, and tracking opt-in/opt-out information, as well as scrubbing and consolidating data; and REMS, email campaign services system, which features daily and custom detailed tracking and reporting of sends, unsubscribes, HTML message opens, click-throughs, delivery failures, and out-of-office responses.
(Privately Held; Broadcast Media industry)
July 2008 — June 2009 (1 year)
(Privately Held; Broadcast Media industry)
November 2007 — June 2008 (8 months)
BlogTalkRadio is a Social Radio Network with a growing audience.
My role was to connect advertisers with listeners and utilize BlogTalkRadio's extensive capabilities such as real-time audio programming, archived content, integrated promotions, branded stations and social networking capabilities to create innovative marketing programs for advertisers.
(Privately Held; Broadcast Media industry)
November 2006 — November 2007 (1 year 1 month)
Generate revenue for Radio Broadcasting company by securing marketing partnerships. Work with decision makers at agency and client level to create fully integrated programs designed to achieve prospect's goals.
(Public Company; 10,001 or more employees; Marketing and Advertising industry)
December 2005 — October 2006 (11 months)
General Sales Manager of Radio Advertising, experienced in media sales at the local, regional and national levels. Recruited and trained of advertising sellers, as well as strategic sales plans for media operations. Skilled in internet advertising sales.
Specialties:
National sales, regional sales, local sales, cluster and individual station sales, internet advertising sales, event sponsorship sales, sports sponsorship sales, outdoor advertising sales, cause marketing programs, sales training, recruiting, radio station inventory pricing, budgeting, forecasting.
(Privately Held; 501-1000 employees; Broadcast Media industry)
April 2004 — December 2005 (1 year 9 months)
(Public Company; 1001-5000 employees; Broadcast Media industry)
April 2002 — April 2004 (2 years 1 month)
(Marketing and Advertising industry)
October 1998 — April 2002 (3 years 7 months)
Generate revenue for Radio Broadcasting company by securing marketing partnerships. Work with decision makers at agency and client level to create fully integrated programs designed to achieve prospect's goals. Was consist leader in new business development and securing direct accounts.
(Public Company; 5001-10,000 employees; Broadcast Media industry)
1996 — 1998 (2 years)
Responsible for Promotion and Marketing efforts for radio station in the Miami/Fort Lauderdale market
(Privately Held; 501-1000 employees; Broadcast Media industry)
1994 — 1996 (2 years)
1989 — 1994
New technology, emerging trends, broadcasting and mass media. Also: music (too many genres to mention), concerts, travel (particularly Ireland), baseball, The New York Times Sunday Crossword Puzzle, wine, good books, gadgets, fitness.
Association for Downloadable Media, Philadelphia Interactive Marketing Association, 212NYC, The Philadelphia Advertising Club, Sons of Ben Supporters Club, Gift of Life, The Innovators club, NY:MIEG
2007 President's Club Winner, Greater Media Philadelphia