Frank Jurden

Current

• Trustee at The Hudson Legacy Foundation
• Director of Strategy & Insights at VML
• Lecturer in Marketing at University of Kansas School of Business

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Past

• Managing Partner at Hudson + Duke Communications
• SVP / Director of Research & Planning at Barkley Evergreen & Partners

Education

• University of Michigan
• West Virginia University
• University of Kansas

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Recommended

2 people have recommended Frank

Connections

232 connections

Industry

Marketing and Advertising

Websites

• University of Kansas
• Facebook

Frank Jurden’s Experience

• Trustee

  The Hudson Legacy Foundation

  (Philanthropy industry)

  2009 — Present (less than a year)

  A foundation for arts & culture, the Hudson Foundation provides grants to local and national organizations that enrich the communities they serve.

• Director of Strategy & Insights

  VML

  (Public Company; WPPGY; Marketing and Advertising industry)

  July 2005 — Present (4 years 6 months)

  I am responsible for the planning role across a range of marcom programs. Typical client engagements include digital and relationship-marketing initiatives, global demand-generation campaigns, customer nurturing efforts, among other marketing activities. Responsibilities span campaign strategy formulation, goal refinement, audience insights, collaboration with creative teams, definition of contact strategies and media-mix allocations, campaign optimization, and cross-agency collaboration.

• Lecturer in Marketing

  University of Kansas School of Business

  (Educational Institution; Higher Education industry)

  August 2004 — Present (5 years 5 months)

  In my role with the University of Kansas, I have served as Lecturer in Marketing at the Graduate School of Business since 2004. I teach core marketing courses in the MBA program.
  
  My scholarship has focused on human cognition, cognitive development, and psychometrics (more here: http://tinyurl.com/5orswq).

Frank Jurden’s Education

• University of Michigan

  Visiting Scholar 1993 — 1993

  I served as a Visiting Scholar in Quantitative Methods at the Inter-University Consortium for Political and Social Research at the University of Michigan.

• West Virginia University

  PhD , Psychology , 1987 — 1992

• University of Kansas

  BA , Psychology , 1982 — 1986

Additional Information

Frank Jurden’s Websites:

• University of Kansas
• Facebook

Frank Jurden’s Groups:

TAGM

•    Wunderman - Interactive since 1958
•    Kansas University
•    TEDxAmsterdam
•    VML
•    Marketing 701 @ KU School of Business