Frankie Johnson

Current

Principal at Research Arts, Inc.

Education

London School of Economics and Political Science
University of Chicago

Connections

50 connections

Industry

Market Research

Websites

Frankie Johnson’s Summary

Joint US-UK citizenship allows me to work on both continents.
Classically trained in market research. Strong background in quantitative and statistical methods as well as qualitative research. Held senior positions in brand marketing and research at Quaker Oats and Sears before founding Research Arts.
Trained several moderators who went on to found their own firms. Write and speak on consumer trends, in particular the impact of the major economic and environmental shifts on consumers’ choices.
I am happily obsessed with the online world, design my own websites and focus blogs for online research.

Frankie Johnson’s Specialties:

Qualitative research, consumer trends, impact of economic climate, social media, green marketing. Extensive experience in financial services, retail, housing, energy, pets and food.

Frankie Johnson’s Experience

Principal

Research Arts, Inc.

(Market Research industry)

1984 — Present (25 years )

Research Arts was founded by Frankie in 1984 as a firm dedicated to classic and innovative qualitative research done well. We have conducted over a thousand qualitative and ethnographic studies, earning the trust and respect of a wide array of clients.
Our portfolio of work spans almost every industry, with the exception of products that could harm their users or the environment.
Our methods are designed to fit the problem at hand, with many riffs on focus groups and individual interviews. We were among the first research firms to use online methods for qualitative research and continue to be innovative in our approaches.
Frankie has a deep knowledge of consumer behavior with a background as both a client and consultant. Her interviewing style is friendly, warm and curious, using the effective tools you expect from an experienced moderator.