Frank Felker

Past

Director of Field Communication at Isagenix International
Founder and Owner at The Customer Factory
Chief Communication Officer at Monarch Title, Inc.

Owner at Spring Lake Studios
Founder, President and CEO at DocumentPlanet
President at Digital Imaging Workshop
Director of Communications at OnlineSelect
President at Print Shop 2000

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Education

George Mason University

Recommended

15 people have recommended Frank

Connections

92 connections

Industry

Marketing and Advertising

Websites

Frank Felker’s Summary

Since I began my entrepreneurial journey in the mid-1970s, I have created and operated numerous businesses, and have had the privilege to meet and work with the owners of hundreds of other small and mid-size businesses across the country.

Over the years I have observed that a relatively small number of firms succeed while countless others fail and flail - repeating the same mistakes as hundreds of their predecessors. Starting in 2004, I began compiling my experience and observations into what I call The Secrets of Small Business Mastery, Six Steps to Lifelong Success, and have launched Radio Free Enterprise to share these timeless fundamentals.

Frank Felker’s Specialties:

The Six Steps I share with entrepreneurs through my publications, seminars, personal consulting and Radio Free Enterprise are, in my order of priority: 1) Decide What You Want; 2) Build A Customer Factory; 3) Find The Money; 4) Keep Your Promises; 5) Lead The People; 6) Handle The Details.

Frank Felker’s Experience

Director of Field Communication

Isagenix International

(Health, Wellness and Fitness industry)

August 2008 — May 2009 (10 months)

Initially reported to VP Marketing then to Chief Marketing Officer. Responsible for continuous transmission of timely and correct information from international headquarters to over 200,000 customers and independent representatives across North America via every conceivable medium.

Responsible for weekly conference calls to field, created and produced four podcasts, led Health Care Professional Initiative, spearheaded crisis communication project, managed retention program, trained and supported 80+ CSRs, produced multimedia presentations and CBTs (computer-based training instruments), presented to Executive Team members.
Founder and Owner

The Customer Factory

(Marketing and Advertising industry)

July 2006 — July 2008 (2 years 1 month)

I created the four-step Customer Factory marketing model to give every small and mid-size business owner a simple roadmap to marketing and sales success. Based on the illustration of an assembly-line manufacturing process, The Customer Factory starts by showing you how to Design Your Customer (Target Marketing), Pick Your Production Process (retail, direct-response, E-Commerce, direct sales, etc.), Tool It Up (select and create the appropriate print collateral, web presences, salespeople, etc. and plug them into a systematic process) and Turn It On (commit the financial and emotional resources required to start and continually operate your marketing plan). Any business can create and implement one - or more - Customer Factories to generate dependable revenue streams for years to come. I show them how.
Chief Communication Officer

Monarch Title, Inc.

(Privately Held; 51-200 employees; Real Estate industry)

June 2004 — July 2006 (2 years 2 months)

All marketing, sales, branding and related activity and systems development. Responsible for acheiving rapid profitability at newly opened offices, production of direct mail,display ads, email communication, public relations, multimedia marketing collateral, development and hosting of web presences and production of a weekly radio show.
Owner

Spring Lake Studios

(Privately Held; Myself Only; Marketing and Advertising industry)

April 2002 — June 2004 (2 years 3 months)

Led of team of professionals with over 100 years combined experience in disciplines ranging from cinematography to database programming to create unique marketing solutions for each client. Combined traditonal (direct response, live events, direct sales, retail, etc.) with leading edge (streaming media, HTML email) marketing tools to produce measurable results.
Founder, President and CEO

DocumentPlanet

(Public Company; 11-50 employees; SSCI; Printing industry)

April 1999 — March 2002 (3 years )

Created the business model for this project management company targeting the commercial printing industry. Wrote the business plan, raised over $3.1 million in seed and early stage capital and shepherded the firm to publicly-traded status.
President

Digital Imaging Workshop

(Privately Held; Myself Only; Information Services industry)

May 1996 — March 1999 (2 years 11 months)

Through this firm published Digital Printing Trends newsletter and marketed services as a speaker, consultant and trainer to the digital documentation marketplace. Produced and marketed several multimedia training products and production aids. Produced and promoted the successful nationwide seminar series The Digital Mastery Tour.
Director of Communications

OnlineSelect

(Privately Held; 11-50 employees; Marketing and Advertising industry)

September 1998 — January 1999 (5 months)

Responsible for all corporate communications for this Internet-based marketing company including: brand creation and establishment; graphic standards implementation; commercial print buying; audio and video production; electronic information dissemination via web-based PDF files; touch-tone phone retrieval of marketing messages and corporate policy statements.
President

Print Shop 2000

(Privately Held; 11-50 employees; Printing industry)

May 1983 — May 1997 (14 years 1 month)

Assumed control of this family printing business after graduating college. Grew sales over 600% during fourteen-year term. Employed leading-edge technologies which generated nationwide recognition for firm and owner. Marketed firm's services to metropolitan marketplace of trade associations, service companies, health-care organizations, government contractors, real estate firms and retail establishments. First began eCommerce in 1988. Became recognized as one of the world’s leading authorities on digital printing technology application and chosen as the first chairman of the 2,600-member Digital Imaging Applications Network.