Frank C. Martin, III

Current

• CEO at Martin Focus Group Services
• CEO at Martin Research, Inc

Past

• Assistant Manager at Virginia National Bank

Education

• Hampden-Sydney College
• PHHS
• Virginia Polytechnic Institute and State University - Pamplin College of Business

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Recommended

5 people have recommended Frank C.

Connections

485 connections

Industry

Market Research

Websites

• Martin Research
• Martin Focus Groups Services
• Blog: Marketing Magic

Frank C. Martin, III’s Summary

Marketing consulting and planning - integration of marketing research into development of strategy and company vision.

I help my clients make more intelligent and informed marketing decisions - so that they sell more stuff. Essentially, I help them to see themselves through the eyes of their customers, and help them confront the reality of how customers view them - or don't.

Frank C. Martin, III’s Specialties:

Moderating focus groups, IDI's, Creative Brainstorming sessions, Integration of research and consumer intelligence into marketing strategy. And marketing tactics.

Frank C. Martin, III’s Experience

• CEO

  Martin Focus Group Services

  (Privately Held; 11-50 employees; Market Research industry)

  January 1998 — Present (11 years 11 months)

  Recruiting for qualitative research throughout the continental USA

• CEO

  Martin Research, Inc

  (Privately Held; 1-10 employees; Market Research industry)

  June 1980 — Present (29 years 6 months)

  Full service qualitative marketing research company, specializing in focus groups, small-group and individual interviews with subjects of marketing scrutiny. My job in essence is to figure out why these customers buy stuff, what would make them buy more stuff and what might make them recommend my client company to their friends.

• Assistant Manager

  Virginia National Bank

  (Public Company; 1001-5000 employees; Banking industry)

  June 1978 — June 1980 (2 years 1 month)

  Went through the Manager Training Program, to Marketing, then to the branches for a few months.

Frank C. Martin, III’s Education

• Hampden-Sydney College

  BA , Government and Foreign Affairs , 1974 — 1978

  Activities and Societies:

  SAE

• PHHS

• Virginia Polytechnic Institute and State University - Pamplin College of Business

Additional Information

Frank C. Martin, III’s Websites:

• Martin Research
• Martin Focus Groups Services
• Blog: Marketing Magic

Frank C. Martin, III’s Interests:

WHY? Why people buy stuff. Why they don't. Human behavior. Marketing. Qualitative Research. New Media. Web 2.0. Cooking, wine, food, sports, photography, reading, writing,

Frank C. Martin, III’s Groups:

AMA, QRCA, MRA, Twitter, Facebook, LinkedIn

•    TEN - Top Executives Net
•    CPG Branding and Marketing Forum
•    Professional Speakers and Seminar Leaders
•    Guerrilla Marketing Tips for Small Businesses
•    Marketing Research Association
•    Market Research
•    TopLinked.com (Open Networkers)
•    Online Advertising Professionals
•    Hampden-Sydney College Alumni
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Marketing 2.0 Community
•    MRA - Atlanta/Southeast Chapter
•    Tweeple
•    Tweeters
•    Marketers in Hampton Roads
•    MarketingProfs
•    Link To Your Education
•    Social Update.TV
•    GrapeRadio (Wine Talk) Listeners Group
•    Plurk
•    Virginia Tech - Pamplin College of Business
•    QRCA Qualitative Research Discussion
•    Solo PR Pros

Frank C. Martin, III’s Honors:

According to my daughter, "The best Daddy I ever had."

Frank C. Martin, III’s Contact Settings

Interested In:

• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch