
Director, Search Engine Strategy at Banks.com
Greater Boston Area

Director, Search Engine Strategy at Banks.com
Greater Boston Area
Search engine marketing expert and strategist with an expertise in highly competitive Fortune 100-500 Web properties and domains.
Search engine strategy, organic search engine optimization (SEO), paid search engine marketing (SEM), social media optimization (SMO), internet marketing, Fortune 500 websites, social networks,blog optimization, content management, viral marketing, new product development, project management, brand management, affiliate marketing, online advertising, server & client-side web development, web analytics, business intelligence, multidimensional databases
(Public Company; 11-50 employees; BNX; Internet industry)
March 2007 — Present (1 year 10 months)
Search engine director and strategist for Banks.com's high profile Web properties including Banks.com, IRS.com, Look.com and Camps.com. Responsible for search engine performance, new product development ideas and managing a financial content development team that includes writers and bloggers.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
December 2003 — February 2007 (3 years 3 months)
Director of search engine strategies for top Fortune 100 & 500 companies in the competitive pharmaceutical, consumer product, financial and television entertainment industry including Procter & Gamble, Pfizer, A&E Network, Sanofi-Aventis, Novartis, History Channel, Biography Channel, Biogen Idec & American Management Association (AMA).
(Internet industry)
November 2000 — November 2003 (3 years 1 month)
Server-side (ASP/JSP) Web programmer and IT consultant responsible for the implementation and development of business intelligence systems and dashboard software to create interactive user interfaces for clients including Bayer Pharmaceutical, Snapple Beverage Group, Toys"R"Us International and Northeast Utilities.
Bachelor of Science Degree, Advertising, 1997
NEU School of Journalism
Masters Certificate, Web Application Development, 2000
Object Oriented programming and advanced Web development in Java, Java Servlets, Java Applets, JSP, ASP, HTML, JavaScript, VBScript, Visual Basic, DHTML, CSS
Member, Search Engine Marketing New England (SEMNE)
Member, Boston Interactive Media Association (BIMA)