Partner, Vectis Consulting Group Inc.; Business Consulting for Marketing Decision-Makers
Montreal, Canada Area
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- Partner at Vectis Consulting Group Inc.
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François La Roche’s Summary
GOAL: help marketing decision makers achieve goals that will create genuine value through the elaboration of a sustainable competitive strategy, brand coherence and the effective integration of web technologies.
20 years of experience:
- Owner of Vectis Consulting Group since Oct. 2002
- Ex-Diesel Marketing (Ad and Interactive agency)
- Ex-BCE, M&A and Strategy, Group Director
- Ex-Mercer Management Consulting
- Held other staff positions in strategy and planning, and manufacturing operations in the primary textile industry.
MBA Strategy, B. Com. Spec (Operations Research)
Actively involved in volunteer work with business and local communities.
Writes columns/posts to the Montreal Marketing Association's (AMM-PCM) Interactive Marketing Blog (http://www.bloguemarketinginteractif.com/)
François La Roche’s Specialties:
Consulting services in the field of marketing strategy, competitive positioning, communications strategy, web marketing, marketing and communications operational effectiveness. Side benefit: Coaching for presentation skills
