Francois Houste
Associate Director - LSFe-tourisme / LSFinteractive
- Location
- Paris Area, France
- Industry
- Marketing and Advertising
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Francois Houste's Overview
- Current
-
- Associate Director - LSFe-tourisme / LSFinteractive at LSF Interactive
- Author & Consultant at Pearson Education France
- Past
-
- "Special Projects & Analytics" Director at LSF Interactive
- Author at Micro Application
- Author (Self-employed)
- Hosting Product Manager at Lycos Europe
- Editorial Manager at Lycos Europe / MultiMania
- Journalist at .net magazine - Future France Publishing
- CDRom integrator at Future France
- Education
-
- Sup Info Com Valenciennes
- Université des Sciences et Technologies de Lille (Lille I)
- Recommendations
-
10 people have recommended Francois
- Connections
-
500+ connections
- Websites
Francois Houste's Summary
Travel is easy, but promote travel is somehow complicated...
Working on and around the web since 1998, mixing editorial and technical skills, I'm getting involved in digital marketing for travel and leisure actors since 2008. My main mission as LSFe-tourisme associate director is to conceive and operate, in coordination with the whole agency team, successful digital campaigns to insure visibility or direct business for tourism actor.
My main clients in this sector are tour operators and travel agency (as french leading companies Club Med and AFAT / Selectours), airline companies (Aigle Azur, Iceland Air, XL airways...) or local tourist boards (Champagne, Berry, Britanny or Nancy town).
Francois Houste's Experience
Associate Director - LSFe-tourisme / LSFinteractive
LSF Interactive
Privately Held; 51-200 employees; Marketing and Advertising industry
August 2010 – Present (1 year 10 months) Paris, France
- definition of digital strategies for clients and prospects in travel and tourism sector;
- managing of clients in their acquisition and fidelity online campaigns;
- development of processes and tools to communicate around LSFinteractive etravel competences;
- speech and communication on professional events (Rencontres Nationales du eTourisme, SMX Paris, SEO Campus...)
Author & Consultant
Pearson Education France
Public Company; 10,001+ employees; PSO; Publishing industry
1999 – Present (13 years)
Author of two books relative to Adobe Dreamweaver and website creation in french language :
- Le Campus Dreamweaver (6 editions)
- Le Campus "Créer un site eCommerce Dreamweaver/PHP/MySQL) (3 editions)
"Special Projects & Analytics" Director
LSF Interactive
Privately Held; 51-200 employees; Marketing and Advertising industry
May 2006 – July 2010 (4 years 3 months)
- Audit of client's sites
- Definition of value keywords and expressions in target search engines
- Recommendations of site enhacement for SEO and positioning
- Net Linking campaings
- Regular reporting on client's site positioning
Author
Micro Application
Privately Held; 51-200 employees; Computer Software industry
2001 – 2007 (6 years)
Author of many software-relative books for large audience and beginners, covering a large range of subjects as :
- Adobe Flash (4 editions)
- Adobe Premiere (2 editions)
- Microsoft Access (2 editions)
- Pinnacle Studio 9
- Streaming or Web server installation
Author
Self-employed
2004 – 2006 (2 years)
Author of "Push Start - 30 ans de jeux video"
Push Start is a 200 pages illustrated book relating video game history from its first universitary experiments to the commercial crazyness of Sony and Microsoft with PlayStation and XBox playing systems. Illustrated with more than 200 full colors shots, Push Start overlooks 30 years of video game history to a lerge audience of non-gaming specialists.
Hosting Product Manager
Lycos Europe
Public Company; 501-1000 employees; TRLY; Internet industry
September 2002 – May 2006 (3 years 9 months)
- Definition of free hosting strategy for whole Lycos Europe/Tripod and blog services
- Definition and conception of new products linked to hosting services
- Management of graphical and technical implementation of hosting product with design and development teams
- Management of public launch of new hosting products and offers
- SEO (Search Engine Optimisation) for whole free and premium hosting services over Europe
Editorial Manager
Lycos Europe / MultiMania
Public Company; 501-1000 employees; TRLY; Internet industry
March 2000 – September 2002 (2 years 7 months)
- Creation of Lycos Webmaster Channel (content helping users with website creation) for 8 european countries
- Definition of graphical and editorial evolutions for content channel
- Management of 20 outsourced writters for channel's content update
- Redaction of practical articles
- Daily management of channel teasers and promotion
Francois Houste's Languages
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English
Francois Houste's Skills & Expertise
Francois Houste's Education
Sup Info Com Valenciennes
Concepteur Multimedia
1996 – 1997
Université des Sciences et Technologies de Lille (Lille I)
DUT, Computer Science
1994 – 1996
Francois Houste's Additional Information
- Websites:
- Interests:
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Internet, Web in general and marketing Travel and world heritage sites Music Video games history
Contact Francois for:
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
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