Franco Denari

Current

Country Manager Sulake Italy at Sulake Oy

Past

Marketing & Sales Manager Sulake Italy at Sulake
Sales Manager Sulake Italy at Sulake
Advising strategic marketing at BL CONSULTING - LORENZETTI & Co.

Consultant at Gruppo Mondadori
Marketing Manager & Operative Manager at SugarNet @ Gruppo Sugar
Support & Product Manager at Pro Radio Srl

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Education

Università Cattolica del Sacro Cuore
CTA MILANO
ITIS SOBRERO

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Recommended

3 people have recommended Franco

Connections

380 connections

Industry

Marketing and Advertising

Websites

Franco Denari’s Summary

Ability to plan and act strategically.

Ability to adapt and iterate on work quickly.

Excellent communication and “people skills”.

Ability to explain and manage complex organisations and processes.

Experience of building and managing a team - Motivational and inspirational.

Work with stakeholders to get to consensus and positive relationships.

Thorough knowledge with advising in strategic marketing, strategic analysis, marketing consulting.

Franco Denari’s Specialties:

Thorough understanding of complex business models and associated numerical data essential from an Online perspective e.g. acquisition, retention, SEO, PPC, etc

Thorough knowledge of today’s online environment, trends, on PC but also other platforms an advantage (mobile, console)

Thorough knowledge of online gaming – from casual portals to hardcore MMORPG, virtual worlds & communities and FPS.

Thorough knowledge of commercial aspects of a Massively Multiplayer game or online world.

Franco Denari’s Experience

Country Manager Sulake Italy

Sulake Oy

(Privately Held; Internet industry)

October 2008 — Present (1 year 2 months)

Local head of operations in Italy and manager of all third party relationships locally.

Generalist responsible for country P&L consisting of user sales, media sales and local operational costs.

Head of office and HR responsibility in the country.

Develop strategy to extend Habbo properties across social networks and other customer acquisition channels

Develop and present specific business strategy based on performance, competitive pressures, etc.

Identify new partnership opportunities and assist in prioritizing,
structuring, negotiating and closing distribution deals

Work with all relevant divisions of Sulake (including Finance, Engineering, Production, Marketing, Ad Sales, Tech-Ops, and Programming) to generate consensus and execute key initiatives

Maintain relationships and optimize existing partnerships

Work closely with production to ensure the success of products in the local marketplace

Achieve or exceed mutually agreed upon revenue targets for the region

Review laws and regulations that might affect the business and stay on top of evolving trends and regulations that may affect the business in the future

Acquire and manage the ad sales partnerships and/or local sales force to reach the ad sales targets (revenue and profit).

Plan the local user acquisition activities; acquire and manage the marketing partnerships to reach the user sales targets (revenue and profit).

Acquire and manage the payment partnerships to reach an optimal end user payment method with reasonable costs.

Analyze and report business and financial status for local and HQ needs.

Liase with the external service providers; lawyers, auditors and financial services.
Marketing & Sales Manager Sulake Italy

Sulake

(Privately Held; Internet industry)

May 2008 — October 2008 (6 months)

Marketing and sales manager in the country, managing all type of partnerships that drive sales. All partnerships, find and manage media buys, barter deals, CPA, CPM, revenue sharing or any other type of partner relation.

Coordinate with the PR agency B2B events or conferences and all Press Releases.
Sales Manager Sulake Italy

Sulake

(Privately Held; Internet industry)

June 2007 — May 2008 (1 year )

Make Habbo a top of mind advertising opportunity for teen products in Italy and boost our ad sales revenues.
Advising strategic marketing

BL CONSULTING - LORENZETTI & Co.

(Marketing and Advertising industry)

September 2006 — June 2007 (10 months)

Strategic marketing

Clients: (Lloyd Adriatico Allianz Group, Unicredit Bank, Paglieri Sell System GDO)

Worked with key stakeholders, whether in territory sales and marketing teams
Consultant

Gruppo Mondadori

(Broadcast Media industry)

January 2006 — September 2006 (9 months)

Corporate Communications, Brand Development
Marketing Manager & Operative Manager

SugarNet @ Gruppo Sugar

(Entertainment industry)

January 2003 — January 2006 (3 years 1 month)

Society of the Sugar Group dedicated to the management, development, marketing services, web marketing and interaction of the media of the Sugar group. (two radio stations, web, mobile, channel of sales - adv trade of stores "Messaggerie Musicali", community)
Services for clients:
Online Media Campaign Management: Planning, Buying, Reporting and Analysis.

Web Development: Flash Content Management, e-Commerce, Intranet & Extranet Systems.
Refinement & Campaign Analysis: Analysis and Refinement, Traffic Analysis.
E-mail Marketing, Sales Programs, Corporate Communications, Brand Development, Competitive Analysis, Brand Audit & Evaluation, Focus Testing, Strategy & Development.

Franco Denari as:
2003 Marketing & Account Manager SugarNet
2004 Operating, Marketing & Account Manager SugarNet
2005 LifeGate Spa (30% SugarNet) Franco Denari as Manager at LifeGate Spa
Support & Product Manager

Pro Radio Srl

(Telecommunications industry)

April 2001 — January 2003 (1 year 10 months)

Marketing & support of the products software of RCS Inc. New York, marketing, competitive analysis of the local and national radio stations market.

Franco Denari’s Education

Università Cattolica del Sacro Cuore

Economy and business management 2004 — 2007
CTA MILANO

Public Speaking 2000 — 2002

Activities and Societies:

Public Speaking
ITIS SOBRERO

Additional Information

Franco Denari’s Websites:

Franco Denari’s Interests:

Curiosity for the foreign cultures with frequent travels in England, France, Spain, Germany, Belgium, Sweden, Switzerland, USA, Africa and South America, Turkey