Franco Denari

Current

Marketing & Sales Manager for Italy at Sulake
Sales Manager at Sulake Oy,

Past

Advising strategic marketing at BL CONSULTING - LORENZETTI & Co.
Consultant at Gruppo Mondadori
Marketing Manager & Operative Manager at SugarNet @ Gruppo Sugar

Support & Product Manager at Pro Radio Srl

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Education

Università Cattolica del Sacro Cuore
CTA MILANO
ITIS SOBRERO

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Recommended

3 people have recommended Franco

Connections

295 connections

Industry

Marketing and Advertising

Websites

Franco Denari’s Summary

Direct experience with advising in strategic marketing, strategic analysis, marketing consulting, advertising online, online entertaiment company focused on virtual worlds and social networking.
Interested in early-stage startups as well as companies “on the bubble.”
Online adv, marketing.
Audits and Analysis, Competitive Analysis, Brand Audit, Search Marketing
e-CRM: Relationship Marketing, Segmentation, Personalization, E-Mail and Newsletter Marketing, Event trigger campaigns - birthdays, engagements, or warranty expiration, Loyalty Programs, Points and Rewards, Clubs, Communities of Interest, Product / Seller Loyalty
Good communicator

Franco Denari’s Specialties:

Attitude to the organization and the collaboration, interest for that new or constructive is oriented to the business
Creativity, leadership, ability to pick opportunity of business and optimal resistance to stress. Creativity in the communication with constant reference to goals
Attitude for online media and marketing
E-mail Marketing, Sales Programs, Corporate Communications, Brand Development, Competitive Analysis, Brand Audit & Evaluation, Focus Testing, Strategy & Development.

Franco Denari’s Experience

Marketing & Sales Manager for Italy

Sulake

(Privately Held; 201-500 employees; Internet industry)

May 2008 — Present (6 months)

Marketing and sales manager in the country, managing all type of partnerships that drive sales. All partnerships, find and manage media buys, barter deals, CPA, CPM, revenue sharing or any other type of partner relation. Coordinate with the PR agency B2B events or conferences and all Press Releases. All adsales: in charge of making the IT budget in adsales, Support the adsales agency selected in IT with proposals, proposing new clients, reporting case studies to partners.
Sales Manager

Sulake Oy,

(Internet industry)

June 2007 — Present (1 year 5 months)

Make Habbo a top of mind advertising opportunity for teen products in Italy and boost our ad sales revenues!!!
Advising strategic marketing

BL CONSULTING - LORENZETTI & Co.

(Marketing and Advertising industry)

September 2006 — June 2007 (10 months)

Society of advising in strategic marketing
Services for clients: (Lloyd Adriatico Allianz Group, Unicredit Bank, Paglieri Sell System GDO)

Strategic Analysis: Audits and Analysis, Competitive Analysis, Brand Audit, Search Marketing

Rich Media Presentations: CD / DVD Presentations, Video / Multimedia, TV Media Upfronts,
PowerPoint.

E-mail Marketing, Sales Programs, Corporate Communications, Brand Development, Competitive Analysis, Brand Audit & Evaluation, Focus Testing, Strategy & Development.

New business plan & store “PRONTO LLOYD”; innovative store and experiences them of sale insurance post new min. Bersani decree, development produced and new insurance distributive system.
Consultant

Gruppo Mondadori

(Broadcast Media industry)

January 2006 — September 2006 (9 months)

Corporate Communications, Brand Development
Marketing Manager & Operative Manager

SugarNet @ Gruppo Sugar

(Entertainment industry)

January 2003 — January 2006 (3 years 1 month)

Society of the Sugar Group dedicated to the management, development, marketing services, web marketing and interaction of the media of the Sugar group. (two radio stations, web, mobile, channel of sales - adv trade of stores "Messaggerie Musicali", community)
Services for clients:
Online Media Campaign Management: Planning, Buying, Reporting and Analysis.

Web Development: Flash Content Management, e-Commerce, Intranet & Extranet Systems.
Refinement & Campaign Analysis: Analysis and Refinement, Traffic Analysis.
E-mail Marketing, Sales Programs, Corporate Communications, Brand Development, Competitive Analysis, Brand Audit & Evaluation, Focus Testing, Strategy & Development.

Franco Denari as:
2003 Marketing & Account Manager SugarNet
2004 Operating, Marketing & Account Manager SugarNet
2005 LifeGate Spa (30% SugarNet) Franco Denari as Manager at LifeGate Spa
Support & Product Manager

Pro Radio Srl

(Telecommunications industry)

April 2001 — January 2003 (1 year 10 months)

Marketing & support of the products software of RCS Inc. New York, marketing, competitive analysis of the local and national radio stations market.

Franco Denari’s Education

Università Cattolica del Sacro Cuore

Economy and business management 2004 — 2007
CTA MILANO

Public Speaking 2000 — 2002

Activities and Societies:

Public Speaking
ITIS SOBRERO

Additional Information

Franco Denari’s Websites:

Franco Denari’s Interests:

Curiosity for the foreign cultures with frequent travels in England, France, Spain, Germany, Belgium, Sweden, Switzerland, USA, Africa and South America, Turkey