Creative Director at Advantages, Inc.
Greater New York City Area
- Current
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- Creative Director at Advantages, Inc.
- Brand Strategist at Taproot Foundation
- Director of Marketing at Albanese & Lutzke
- Independent Consultant at Brand Volume
- Past
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- Apple Marketing Communications at Apple Computer
- Founder/Creative Director at The Republik
- Senior Copywriter at kirshenbaum bond + partners
- Copywriter at West and Vaughan
- Education
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- Portfolio Center
- University of North Carolina at Chapel Hill
- Recommended
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3 people have recommended Francis - Connections
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104
connections
- Industry
- Marketing and Advertising
- Websites
Francis George’s Summary
With $68.23, no job, and a big ugly duffel bag, Francis George arrived on the West Coast one spring day. When he left later that summer, he had a Clio Finalist, two Adweek "Best of Portfolio" TV spots, and a spot featured on "ABC's Funniest TV Commercials."
Francis' work has been featured in just about every industry publication, including Communication Arts, Archive, Adweek. AdAge, One Show, and Print.
After years of being on the creative end of the marketing and branding process, Francis decided it was time to move to the other: Strategy! Since 2003, he has acted as the Director of Marketing for Albanese + Lutzke, a firm that designs golf course worldwide.
In 2006, he accepted a gig in the marketing department oft a company with arguably the smartest branding in the world - Apple Computer.
Currently, he's acting as a Brand and Marketing consultant for various clients around New York City.
Francis George’s Specialties:
Branding and identity, Marketing strategy, Creative direction
Francis George’s Experience
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Creative Director
Advantages, Inc.
(Marketing and Advertising industry)
February 2009 — Present (6 months)
- Manage creative and production teams, supervised execution across traditional and interactive media.
- Responsible for all clients’ branding, planning and strategic direction.
- Lead all-day brand discovery sessions where company values and marketplace realities are dissected, and later summarized on brand blueprint. -
Brand Strategist
Taproot Foundation
(Non-Profit; 11-50 employees; Non-Profit Organization Management industry)
June 2006 — Present (3 years 2 months)
The Taproot Foundation is a non-profit that helps other non-profits with their infrastructure. This foundation recruits professionals who volunteer their time to helps these non-profits in areas such as human resources, marketing, and information technology.
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Director of Marketing
Albanese & Lutzke
(Privately Held; 1-10 employees; Architecture & Planning industry)
December 2003 — Present (5 years 8 months)
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Independent Consultant
Brand Volume
(Privately Held; Myself Only; Marketing and Advertising industry)
December 2003 — Present (5 years 8 months)
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Apple Marketing Communications
Apple Computer
(Public Company; 10,001 or more employees; AAPL; Computer Hardware industry)
2006 — 2006 (less than a year)
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Founder/Creative Director
The Republik
(Privately Held; 11-50 employees; Marketing and Advertising industry)
2001 — 2003 (2 years)
- Helped grow 2-man shop focused on accountability and ROI into healthy $5 Million agency.
- Managed creative teams, supervised copywriting, art direction, photography, and design.
- Directed agency’s new business team, coordinated all new business pitches. -
Senior Copywriter
kirshenbaum bond + partners
(Public Company; 201-500 employees; Marketing and Advertising industry)
1998 — 1999 (1 year)
- Wrote radio and TV commercials for ad agency’s flagship clients.
- Clients included Rockport, Target, and Liberty Mutual. -
Copywriter
West and Vaughan
(Privately Held; 11-50 employees; Marketing and Advertising industry)
1995 — 1995 (less than a year)
- Won dozens of creative awards, helping unknown regional agency win their first national accounts.
- Clients included Caterpillar, Central Carolina Bank, Palazzetti furniture, and Snap Products.
Additional Information
Francis George’s Websites:
Francis George’s Interests:
Guitars, golf, piano, skateboarding,
