Founder, CEO, SOMBRERO Brasil Serviços de Informática, Ltda (São Paulo) / Outsourcing Latin America, LLC (Miami)
Brazil
- Current
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- Owner at Sombrero Brasil Serviços de Informatica, Ltda
- Past
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- Latin American Business Development Manager at TOPCALL Corporation
- Account Executive at Video Central South,
- Education
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- New York University
- Marshall University
- Elkins High School
- Recommended
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6 people have recommended Francisco - Connections
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99
connections
- Industry
- Information Technology and Services
- Websites
Francisco Becerra’s Summary
**in Electronic Marketing & Publishing
- Project Director
- Marketing Creative Designer
- Electronic Content Producer/Editor
**in Brazil
- Foreign company representation services
- Business manager
**in IT
- Latin America Business development
- Sales of servers, software and services.
- Partner channel creator and builder
**in Television
- TV commercial producer
- Representative for TV commercial directors
- Representative for high-end post production facilities
- Sales of high end post production / special effects systems
Francisco Becerra’s Specialties:
Latin America Executive Sales; Business Development; Product Representation; Electronic Direct Marketing; Technical and Customer Support; Collections. In English, Spanish and Portuguese languages.
Francisco Becerra’s Experience
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Owner
Sombrero Brasil Serviços de Informatica, Ltda
(Outsourcing/Offshoring industry)
January 2005 — Present (4 years 7 months)
Founded in Brazil a company that provides sales and marketing support to foreign companies that offer Web-based “Hosted” business services and that benefit from a local presence in a BRICK country.
This led me to learn the intricate processes that are needed to launch a new company in a foreign country. Not a trivial task: I am not Brazilian, did not speak the language and Brazil has one of the most complex business environments in the world.
The most notable representation project has been with a company from Australia offering services in the area of “Outsourced Corporate Messaging”. We built a one-of-a-kind service that offers Brazilian companies access to five “corporate grade” CTI channels for B2B and B2C communication via an on-line portal that is accessible nation-wide. See the service here WELBRASIL.com.br
A broad range of companies have adopted the service, with call-centers and some large corporations now in various stages of implementation. -
Latin American Business Development Manager
TOPCALL Corporation
(Privately Held; Information Technology and Services industry)
February 1997 — December 2004 (7 years 11 months)
Offered complex SW & HW solutions integrating high reliability communication servers to busn.critical work-flows. Sold systems to remote environments at mining co's in Chile & Peru, at petroleum fields near the Orinoco River.
Met with IT Dir's, CIO’s, CFO’s, managers (Finance, Purchasing, Logistics...) at F100 and G2000 co´s. Developed a techl. experience by working with specialized techs and systems engineers. Traveled to meetings to conduct discovery prior to introducing techs via phone to confirm details.
Created many proposals in multiple language estimating ROI. Replied to complex RFQ´s.
Setup a resellers in Brazil, Venezuela, Argentina, Chile and Mexico. Fronted presentations in various countries. Organized support desks in Argentina & Brazil.
Coordinated product shipping from USA/Europe to Lat Am, including documentation to facilitate LOC's. Participated at trade shows in different countries(organized the booths in Buenos Aires and México City). -
Account Executive
Video Central South,
(Information Technology and Services industry)
December 1995 — February 1997 (1 year 3 months)
Contracted to spearhead the sale professional digital film and video post-production products, in South Florida and the Caribbean. Sold leading-edge software and hardware including ‘top-of-the-line’ systems such as AVID for editing, Alias/Wavefront and Softimage (animation workstations), and Xaos Tools (special effects). Focused on sales to networks, television stations, movie studios, special effects houses, production companies and independent producers.
During the first six weeks superseded sales goals by 75%. Reached sales of more than one million dollars in during the first 6 months with the company. National sales contest winner for Avid Technology during NAB’96. Consistent leader in sale within the company.
Additional Information
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