LinkedInFrances Flynn Thorsen

Frances Flynn Thorsen

Author | Reputation Marketer | Cross Channel Marketing Consultant | Product Launch Architect | Real Estate Copywriter

State College, Pennsylvania
Marketing and Advertising
  1. Cross Channel Marketing Consultants,
  2. Real Estate Economy Watch,
  3. Frances Flynn Thorsen Real Estate School
  1. Social Media and Blog Coach and Social Media Risk Management Consultant and Trainer,
  2. Truth in Housing Matters (television show),
  3. Trulia
  1. The New School
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Cross Channel Marketing Consultants

Cross Channel Marketing Consultants

Blogmother In Chief

– Present

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Frances Flynn Thorsen is a leading social media and blog coach. She got her real estate license and became a REALTOR® in 1985. She was an early adopter of real estate technology on the Internet .Frances was one of the first real estate bloggers to receive national attention early in 2005, with interviews in Investors’ Business Daily, BusinessWeek Online, Inman News, REALTOR® Magazine, and The Philadelphia Inquirer. She was founding editor of and worked as Community Manager of She is Blogmother In Chief of Cross Channel Marketing Consultants with private and group blog and social media coaching and marketing consulting services.

She appeared on the 2008 list of 50 Most Influential Women in Real Estate in the U.S.

She works with a large community of real estate professionals and consumers on social media. She works with real estate brokerages offering risk management strategies, recruiting and retention, social media best practices and blog coaching. She participates in social media at Facebook, Twitter, Trulia Voices, RealTown, ActiveRain, and numerous real estate communities.

She publishes tips and tricks for bloggers and conducts a regular series of Webinars and teleconferences.

She teaches CE classes for Arizona real estate agents about HUD Homes and Social Media Risk Management. She also teach classes about Facebook, LinkedIn, Internet Marketing, and Home Retention.

Creator of the No Blogger Left Behind Webinar and Blog Coaching program. She was the winning Blog Coach in the 2007 national Project Blogger Competition sponsored by Inman News and Active/Rain.

Founding member, Web Women Giving Circle to raise money for CARE and humanitarian relief.

She is working with members of the Arizona Foreclosure Coalition to help distressed homeowners KEEP their homes.

Specialties:Social media and blog coaching, social media risk management training, social media best practices for recruiting and retention, real estate sales and marketing, writing, editing, foreclosures, social media, Facebook, Linked-In, Trulia, Zillow, blogs, HUD homes


Blogmother In Chief

Cross Channel Marketing Consultants
– Present (3 years 11 months)State College, Pennsylvania

I offer clients two levels of service:

Private Coaching and Consulting
Learner Directed Group Coaching

Social media and blog coaching programs, training, speaking, and consulting services. I can design a cross channel marketing program for you or I can train you or a member of your staff to become a Marketing Technologist.

* pre-written email campaigns
* email campaign integration with SMS mobile text messages
* copywriting
* customizable special reports and consumer reports for * markets
* pre-written blog posts
* corresponding landing page templates
* keyword analysis for niche markets, including niche real estate markets
* product launch strategies
* search engine optimization
* social media marketing
* reputation management assessment, strategies, and solutions
* mobile marketing
* online business directories
* video marketing


Real Estate Economy Watch
– Present (4 years)

"Real Estate Economy Watch" is a website offering news and commentary on the U.S. real estate economy.


Frances Flynn Thorsen Real Estate School
– Present (4 years 5 months)

I am designing Continuing Education classes for real estate agents and brokers covering contract law, agency, fair housing, and commissioner standards. I will list the classes when I receive approval from Arizona Dept. of Real Estate.

Social Media Architect

Social Media and Blog Coach and Social Media Risk Management Consultant and Trainer
(1 year)

I work with real estate agents and brokers and business people to craft their message and brand and make a quantum leap in communication. I am a writer and an editor and I offer speaking programs, training programs, one-on-one coaching and group coaching.


Truth in Housing Matters (television show)
(6 months)

I was anchor of a television show in Tucson, "Truth in Housing Matters" focusing on foreclosures and homeless issues in greater Tucson. My favorite show was "Foreclosure Hall of Shame," with a spotlight on predatory marketers and scam artists in the real estate industry. The show aired on the Access Tucson public television station. (The website supporting this focus is a Facebook business page.)

Community Manager

(5 months)

I work with a large community of real estate professionals and consumers at Trulia Voices and Trulia Blogs. I will publish tips and tricks for bloggers each week and conduct a regular series of Webinars and teleconferences to help realty pros and home buyers and sellers maximize all of the tools and resources at, the leading real estate search site.

Managing Editor
(1 year 7 months)

RealTown is a real estate web portal and home to the largest and most respected online community in the real estate industry.

Founding Member

Web Women Giving Circle
(2 years)

We raised more than $25,000 for CARE as part of the More Magazine giving circle network.


Realty World Benchmark Realty
(22 years 4 months)

I worked in the Lehigh Valley, Pennsylvania for 22 years, specializing in first-time homebuyers and government homes, especially HUD Homes and VA Homes.

Production Editor

The Ladies' Home Journal
(2 years 2 months)

Responsible for editorial production, from manuscript through galleys, page proofs, and blues. Supervised copy editors and worked as liaison with art and advertising departments.


Google Digital Analytics Fundamentals

– Present

Certified Cross Channel Marketing Professional

Traffic Geyser, San Diego, CA


HUD Homes for Sale - A Complete Buyer's Guide(Link)

March 2011

Frances Flynn Thorsen's "HUD Homes for Sale - A Complete Buyer's Guide" is the first complete and authoritative book for home buyers about government owned properties known as "HUD Homes." The book has been revised since HUD redesigned its FHA REO sales program in late 2010. The book is written in layman's terms and outlines the HUD Homes for Sale process step by step. The book includes a comprehensive resource about FHA financing, including 203(k) rehab loans.

HUD Homes for Sale - Sales and Marketing Guide for Real Estate Agents(Link)

March 2011

HUD Homes is an $8 billion market that will pay real estate brokers $400 million commissions. This book covers it all - contract and transaction, financing, and marketing. Real estate agents and brokers craft a niche in the most consumer friendly REO markets in the country.

Real Estate Social Media Policies and Procedures Manual(Link)

Tucson, AZ
October 2009

Real estate brokers use this manual to create a social media policy that lets them maximize their online presence with peace of mind knowing they are compliant with real estate law and the Realtor Code of Ethics.


Real Estate Referral Manifesto - Discover Secrets About Referrals Lead Generation Companies Don't Want You to Know(Link)

Cross Channel Marketing Consultants
August 2012

Discover the secrets about referrals lead generation companies don't want you to know. Real estate agents do not leverage their past clients and spheres of influence.

"“Forty-one percent of buyers found their agent through a referral from a friend or family member and nine percent used an agent they had used before to buy or sell a home," according to the National Assn. of Realtors.

Frances Flynn Thorsen is a leading real estate pundit and educator. She pulls back the curtain on the latest shift in residential housing sales: "There is a new referral paradigm. Lead generators are starting to collect some pretty hefty commissions because now they are selling REFERRALS instead of just LEADS."

They can sell LEADS in batches of 10 for about $250. A single REFERRAL can bring in thousands!

If they can do it, you can, too! It starts with a mindset, a plan, and setting goals. This Manifesto is about the mindset. It examines the paradigm and shines a light on the single biggest missed opportunity in real estate today - Orchestrated Referrals.

Here are some of the topics covered in this Manifesto:

* Learn the best way to get testimonials and referrals from past clients, even if you haven't seen them in years!
Secrets About Referrals Lead Generation Companies Don’t Want You Know!

* What They Don’t Teach You in Real Estate School

* Let’s Put Real Estate Referrals Into Perspective

* What’s The Difference Between Leads & Referrals?

* What You Need To ‘CRUSH It!’ With Referrals

* The Market Leader in Real Estate Lead Generation

* Where Do Your Inbound Referrals Originate?

* How’s Your Outbound Referral Mojo?

* 3 Profitable Referral Profiles

* What are real estate agents doing wrong about top of mind marketing?

10 Mission Critical Questions Every Real Estate Broker Must Be Able To Answer About Social Media To Avoid A Risk Management Nightmare(Link)

Cross Channel Marketing Consultants
September 2012

ATTENTION REAL ESTATE BROKER: Lawsuits Drain Your Time And Your Financial Resources. That’s Why You Must Know …

“The 10 Most Important Questions You MUST Be Able to Answer to Stay Out Of Court and Stay In The Game If You Want to Dominate Your Local Real Estate Market”

The Internet is full of platforms where you and your agents can engage to find new customers, but there is a great deal of risk. It’s important to identify that risk and meet the challenges if you want to reap the rewards of online customer matchmaking.

Inappropriate online behavior costs many people their jobs – in the private and public sector. Companies that discipline employees have mixed results, and in one case the National Labor Relations Board weighed in, signaling that workers can complain publicly about working conditions on Facebook without fear of workplace penalty.


The key to success in real estate today is leveraged marketing in a safe harbor environment. Create a business plan with ambitious goals, check your progress regularly, and put together governing documents for your brokerage that will help you create a compliance culture that conforms to legal and ethical business standards.

Fewer than 10% of real estate brokers have a written social media plan in place for their companies.

A social media policy underscores a broker’s commitment to foster a compliance culture.

An Ethical Corporate Climate…“is either developing or deteriorating, enriching itself or impoverishing itself. It needs constant care and attention.” - Study by the Woodstock Center, Georgetown, University

A compliance culture has sharp focus on a code of conduct and supporting policies and procedures, management oversight, care in delegation, education, training, and regular risk assessment.


  • Speaker
  • Blog Coach
  • Social Media Architect
  • Social Media
  • Blogging
  • Writing
  • Editing
  • Facebook
  • Cross Channel Marketing
  • Product Launch
  • Email Marketing
  • Ghostwriting
  • Marketing Strategy
  • Book Reviews
  • Amazon Kindle
  • Mobile Marketing
  • Mobile Technology
  • Real Estate Marketing
  • Public Speaking
  • Teaching Adults
  • Magazine Articles
  • Copywriting
  • SEO copywriting
  • Sales Letters
  • Managing Events
  • Social Media Marketing
  • Digital Marketing
  • Product Marketing
  • Relationship Marketing
  • Local Marketing
  • Book Writing
  • Online Publishing
  • Online Journalism
  • Online Reputation...
  • Online Lead Generation
  • Webinars
  • Webinar Development
  • Strategic Consulting
  • Consultants
  • HUD Foreclosures
  • Foreclosures
  • Real Estate
  • Online Advertising
  • Advertising
  • Social Networking
  • Public Relations
  • Survey Marketing
  • Reputation Management
  • Social Media Policies
  • Reputation Marketing
  • See 35+  See less


The New School

Paramus (NJ) High School

Honors & Awards

2007 Inman News/ActiveRain Project Blogger - National Blog Coach Champion
50 Most Influential Women in Real Estate 2008
25 Most Connected People in Real Estate - 2009 Proxio MVP


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