European Customer Marketing Professional at Canon Europe, CBS
London, United Kingdom
- Current
-
- European Customer Marketing Professional at Canon Europe
- Past
-
- Senior Research Analyst at InfoTrends Inc.
- Marketing Research Analyst at Organic Monitor
- Radio Speaker and TV compere at Telestense
- Marketing Junior at McDonald's Corporation
- Press Agent at Tug of War Italian National Federation
- Journalist at Il Resto del Carlino
- Education
-
- University of Manchester - Manchester Business School
- Chartered Institute of Marketing
- Università degli Studi di Ferrara
- Recommended
-
24 people have recommended Francesco - Connections
-
442
connections
- Industry
- Information Technology and Services
- Websites
Francesco Pignatti’s Summary
Languages: Fluent in Italian and English, good command of Spanish and conversational French. Basic Portuguese.
Computing: Ms Office/Windows, Open Office/Linux, Macromedia Studio, Adobe Creative Suite, Sun/Solaris, ECM, Open Source CMS (Alfresco, Joomla, Drupal, Max-DEV).
Basic Programming: PHP, MySQL, Java.
Francesco Pignatti’s Specialties:
*Office Document Management Solutions (Workgroup)
*Enterprise Information Management Solutions (BI, ECM)
*Software Development Platforms (EIP, OXP, CHAI, OSA, MEAP, ESA, Open API, eSF, JScribe)
*Managed Print Services (MPS) – Enterprise & SMBs
*Professional Services Management
*Go-to-market & Positioning strategies
*EU Regulatory Compliance (by vertical market)
*Technology Standards (by vertical market)
*Innovation Management & Strategies (Open Innovation Masters thesis)
Francesco Pignatti’s Experience
-
European Customer Marketing Professional
Canon Europe
(Privately Held; Consumer Electronics industry)
April 2009 — Present (8 months)
At Canon Europe I look after the creation, implementation and support of the customer segmentation strategy.
Some of my primary tasks include:
- Support the basic (region, company and industry) and advanced (behaviour and function) Business Solutions segmentations
- Identify and prioritize segments based upon the business opportunities
- Collect and codify the vertical knowledge on the industries (Industry structure, Trends, Potential, Opportunities for Canon)
- Support the National Sales Organizations in the implementation and use of the CBS segmentation and promote knowledge sharing within them
- Assist in the development of value proposition for targeted areas and products and segments
- Execution of customer marketing strategy
- Identify and document all customer touch-points and types of interaction
- Develop a strategy to meet changing customer needs in the future
- Support development of go to market approach for each customer segment in terms of specific propositions and tools – work closely with product and channel marketing to define the value proposition and the channel tools in line with customer needs
- Conduct customer insight analysis and customer base research
- Determine key dimension of customer insight (purchasing, loyalty, switching mechanism, trigger points)
- Select suitable tools and models
- Determine and gather the preferred data sources
- Carry out customer profitability analysis
- Create and implement a customer listening process in Canon Europe and in the National Sales Organizations to identify main customer requirements
- Analyse customer satisfaction and make proposal to improve it
- Create and implement a competitive intelligence process to support strategic decision
- Provide field support to the National Sales Organizations Marketing and Sales -
Senior Research Analyst
InfoTrends Inc.
(Privately Held; Market Research industry)
September 2007 — April 2009 (1 year 8 months)
Within InfoTrends I was responsible for the Network Document Solutions service in Europe. Office document solutions draw on products and services from multiple segments of the technology industry, including desktop and network computing, as well as supporting software and hardware for dedicated document management including MFPs and related workflow tools.
NDSE provide research, consulting, and counsel on the markets for software and solutions supporting workgroup document processes, including areas such as workgroup document management, document output management, and automated document routing and workflow applications.
Inquiries and consultation can be used to:
- Provide custom cuts of our forecast data
- Identify potential business partners
- Discuss industry developments
- Interpret research
- Understand the competitive landscape
- Assist with strategic planning
- Support presentation and business planning -
Marketing Research Analyst
Organic Monitor
(Market Research industry)
September 2005 — May 2006 (9 months)
Worked in international teams to provide consulting to a number of organisations in the organic and natural products industries.
-
Radio Speaker and TV compere
Telestense
(Privately Held; 51-200 employees; Telecommunications industry)
September 2002 — March 2005 (2 years 7 months)
Journalist responsible for University students program. Supervision and
coordination of activities and public relations with academic institutions. -
Marketing Junior
McDonald's Corporation
(Public Company; 10,001 or more employees; MCD; Restaurants industry)
March 2002 — March 2005 (3 years 1 month)
Selected for a three-years internship through a national marketing planning competition. Supported the marketing and sales department for the delicate and risky launch of McCafé. Worked effectively in a team and dealt with suppliers, partners and associates.
-
Press Agent
Tug of War Italian National Federation
(Privately Held; 51-200 employees; Sports industry)
October 2002 — August 2004 (1 year 11 months)
- International Press releases
- Tight collaboration with RAI and SKY Television
- Coordination of national and international events
- Desktop publisher and webmaster -
Journalist
Il Resto del Carlino
(Privately Held; 201-500 employees; Newspapers industry)
March 2002 — June 2004 (2 years 4 months)
Local and national news. Worked under pressure and met demanding deadlines.
Portfolio: exclusive interviews with former Republic President, Oscar Luigi Scalfaro, Nobel prize winner Rita Levi Montalcini.
Francesco Pignatti’s Education
-
University of Manchester - Manchester Business School
MSc , International Business and Management , 2006 — 2007
Multidisciplinary taught programme focusing on business and management in a cross-border or international context. Examination of different areas of international business, including economic, financial, technological, marketing and managerial issues in a multinational enterprise.
- Activities and Societies:
- - Manchester Business School Football team
- Manchester Business School Basketball team
- Manchester Business School Athletics team
-
Chartered Institute of Marketing
2006 , International Marketing , 2006 — 2006
The diploma offers an internationally recognised qualification in operational marketing focusing on analysis of case studies, team projects, data analysis and development of marketing strategies. The 4 modules include: Information and Marketing Research, Marketing Planning, Marketing Communication and Marketing Management in Practice.
-
Università degli Studi di Ferrara
2005 , Marketing and Communication , 2001 — 2005
The degree provides strong quantitative skills (Statistics) and a broad marketing formation with particular emphasis on marketing communication and e-marketing allowing graduates to pursue a career in academic research or enter a wide range of industries including, FMCG, Telecommunications, software and ecommerce.
- Activities and Societies:
- - Founder and Director-in-chief of Ubikmagazine, Italian University magazine
- Marketing Lecturer at Ferrara University (2005)
- Student Representative with responsability for student cultural activities (2001-2005)
Additional Information
Francesco Pignatti’s Websites:
Francesco Pignatti’s Interests:
- Member of the Chartered Institute of Marketing - Self-taught in webdesign and programming - Active member of several Open Source communities (Joomla, Drupal, Wikipedia) - Member of the Italian Athletics National Federation (speciality: 100m sprint) - Member of the Ferrara Jazz Club - Passionate and tireless reader (novels and academic books) - Love for languages and other cultures - Social projects related to education in rural areas
Francesco Pignatti’s Groups:
- Member of the Chartered Institute of Marketing
- Active member of several Open Source communities (Joomla, Drupal, Wikipedia)
- Member of the Italian Athletics National Federation (speciality: 100m sprint)
- Member of the Ferrara Jazz Club, AssoDigitale
-
ASSODIGITALE - www.assodigitale.it - -
Speakers and Panelists -
The Economist Newspaper readers -
Friends of Japan / Nippon no Yuujin -
Friends of the European Union -
Friends of the United States of America -
Xplor Italia -
Italiani nel mondo -
Spanish Connection -
Health Level 7 Group -
Chartered Marketer -
Governance, Risk and Compliance Management (GRC) -
Print Industry Networking Group -
InfoTrends Digital Imaging and Document Solutions -
The Document Imaging Group -
Xplor Network Community -
Canon EMEA -
Manchester Business School MSc Intl Bus & Mgt -
Managed Print Services -
e-LEGAL -
Italiani a Londra -
The Death of The Copier -
MyMarketing.Net -
Connect to South America -
The Enterprise Technology Convergence Council -
Quocirca Managed Print Services and Solutions
Francesco Pignatti’s Honors:
- Italy: National Marketing Emeritus Student award (February 2006)
- UK: Leeds University scholarship - Communication Studies Department(September 2005)
- Italy: Bologna University Graduate Student award (September 2005)
- Italy: Bachelor’s dissertation published by Prospettiva Editrice - Roma
“Internet and the international social community networks: a sociological perspective” (May 2005) www.interneteimovimentisociali.com
Francesco Pignatti’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
