Neuromarketing & Communications Executive
Milan Area, Italy
- Current
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- Founder & CEO at Clarity International (Milan-London-San Francisco)
- Past
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- Senior Manager at Venation ltd (London-New York)
- Marketing Communication Manager at British Telecom
- Marketing Consultant at Consel Consulting (Rome-Milan)
- Education
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- ELIS
- Recommended
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9 people have recommended Francesco - Connections
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165
connections
- Industry
- Management Consulting
- Websites
Francesco Furnari’s Summary
Over ten years of international experience in blue-chip and start-up organisations.
Strong marketing, sales, business development and product marketing skills.
Significant experience with new product development and launches in a start-up/corporate environment.
Francesco Furnari’s Specialties:
Specialised in back-office neuro-marketing operations and front-office sales activities - these include: strategic planning, marketing communications, channel marketing, partner program, event management, brand management and direct marketing.
Francesco Furnari’s Experience
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Founder & CEO
Clarity International (Milan-London-San Francisco)
(Management Consulting industry)
May 2004 — Present (5 years 3 months)
Founder & CEO at Clarity International, an international product marketing, sales and business consultancy company. Working and helping organisations generate sales through effective marketing, design, research and communication such as British Telecom, Philips, HP, Microsoft, British Gas, Lovable, Italcementi and several start-ups in UK, US and Italy.
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Senior Manager
Venation ltd (London-New York)
(Management Consulting industry)
April 2001 — May 2004 (3 years 2 months)
Venation is a spin-off of British Telecom offering security and content delivery solutions to the finance, government and retail industries. I was responsible for every aspect of the back-office marketing operations and front-office activities for Europe and United States. These included: business planning and go-to-market strategies, marketing communications, channel and direct marketing, product marketing, partner programs, budget and pricing plans.
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Marketing Communication Manager
British Telecom
(Public Company; Telecommunications industry)
November 1999 — April 2001 (1 year 6 months)
I was responsible for the organisation’s change from British Telecom Research Laboratories to a more customer facing organisation called BT Exact. I implemented the project ahead of schedule in just five months. This involved: advertising, marcoms, media planning, events and launch, public relation, corporate identity and branding, partner programs and direct marketing.
I also provided business consultancy to BT Brightstar corporate incubator in Product Marketing, Business Planning and Fund Raising areas. -
Marketing Consultant
Consel Consulting (Rome-Milan)
(Marketing and Advertising industry)
March 1998 — October 1999 (1 year 8 months)
Independent contractor retained by several companies, such as Cisco Systems, EDS and Hewlett-Packard, to plan and coordinate activities to develop interactive multimedia CDs and videos. Worked closely with senior managers to conceptualise, design and launch marketing activities furthering company goals.
Francesco Furnari’s Education
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ELIS
Additional Information
Francesco Furnari’s Websites:
Francesco Furnari’s Groups:
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iTelco -
Association of Virtual Worlds -
BT Employees -
Professional Second Lifers -
SLinked -
ELIS - Educazione, Lavoro, Istruzione, Sport -
Google Lively User Group -
MOFILM - 12 of the Biggest Brands Unite -
Neuromarketing
Francesco Furnari’s Honors:
- Second Life Gold Solution Provider 2009 - awarded status over 250 companies worldwide
- The World of Learning Awards 2008 - shortlisted as Educational & Learning Export Product of the Year
- Convergence World Awards - Best Customer Experience Innovation for BT Mobile Snap and Send - 2008
- BT Innovation Awards - 2007 & 2008
- Exceptional Marketing Achievement Award - 2000 & 2002
- Red Herring Top 50 Innovative Company - 2001
- Wall Street Journal Runner-Up - Corporate Innovation 2002
- Tornado Insider Global Top 100 Company & European Top 25 - 2002
- Guardian 100 Index business leader & Company to watch 2003
